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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Social Media

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil C. Puglisi Leave a Comment

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Content Marketing, Digital Factics Blog, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil C. Puglisi 2 Comments

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Content Marketing, Digital Factics Blog, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

6 of the Best Guest Posting Tips

September 21, 2011 by Basil C. Puglisi Leave a Comment

Guest posting can be a very lucrative venture for all parties involved. The owner of the blog is provided with free content, and the writer of the content is given acknowledgement of their wisdom on the chosen topic. In this aspect, guest posting seems to benefit both parties equally. However, it can be just as […]

Filed Under: Content Marketing, Digital Factics Blog, PR & Writing, Publishing Tagged With: blog, blogging, brand, guest blogger, networking, publishing, Social Media, Visibility, Writing

Google+ is Open to ALL and Google+ Leading Mobile Development

September 20, 2011 by Basil C. Puglisi Leave a Comment

Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses. While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am […]

Filed Under: Branding & Marketing, Business Networking, Digital Factics Blog, Mobile, Social Media Topics Tagged With: google, googleplus, mobile, Mobile & Technology, Social Brand, Social Media, social network, video, Video Visibility, Visibility

SMX East: Search Engine Expo, First Impressions

September 14, 2011 by Basil C. Puglisi Leave a Comment

DBMEi was granted Press Access to the SMX East taking place in NYC this week. While we will follow up with a summary of the event, we wanted to share some first impressions. If you have not been here yet, make time! With one day left on September 15, 2011 at the Jacob Javits Center we hope […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, SEO Search Engine Optimization Tagged With: conferences, Marketing, Search Engines, SEO, Social Media

Turn Your Social Media Content into Something Incredible with FeedFabrik

September 13, 2011 by Basil C. Puglisi Leave a Comment

By now most folks who use the internet for work, play, or both, are likely to have generated a bit of personal or business content on their social media sites. Blogs, videos, articles, tweets, and more have their own special place online for quick and easy access when you need to reference them, share them, […]

Filed Under: Content Marketing, Digital Factics Blog, PR & Writing, Social Media Topics, Traditional Marketing Tagged With: blog, blogger, Mobile & Technology, publishing, self-publish, Social Media, Visibility

The Power of Facebook Webinars

August 22, 2011 by Basil C. Puglisi Leave a Comment

The Power of Facebook Webinars Webinars are fast becoming a vital source of communication for a variety of different industry needs. Some examples of trending Webinar needs include: Online Education Business Meetings Brainstorming Sessions This is just the foundation for many of the ways that companies are currently utilizing Webinars. Most businesses and institutions have […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, General, Social Media Topics Tagged With: facebook, internet marketing, Mobile & Technology, Social Brand, Social Media, social network, video, Video Marketing, Visibility, webinars

Klout vs PeerIndex vs Social IQ

August 15, 2011 by Basil C. Puglisi Leave a Comment

Although Klout is certainly a highly popular format for social influence measurement, it is not the only tool available for this type of social media standing calculation. Klout Review Currently, Klout is definitively the leader in this social media-indexing race. Although some people continue to question the validity of the topics that are dubbed as […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: analytics, influence, network, Social Brand, Social Media, social stats

Tumblr VS WordPress

August 9, 2011 by Basil C. Puglisi Leave a Comment

According to statistic reports, as of January 2011, the 4 year old site Tumblr.com has 20,873,182 users. For the same period WordPress.com, the older site (by 4 years), announced they have 20,787,904 websites powered by wordPress.com This is the first time anybody overtook WordPress.com, and it became kind of big news among the blogosphere. To […]

Filed Under: Digital Factics Blog, PR & Writing, SEO Search Engine Optimization, Social Media Topics Tagged With: blog, blogger, brand, publishing, self-publish, small business, Social Media, Social Media Social Brand Visibility, Visibility

Google Plus (G+): Business Review

August 1, 2011 by Basil C. Puglisi Leave a Comment

After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, business, google, internet marketing, Marketing, Social Brand, Social Media, Visibility

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Responsible AI (#AIgenerated by Agents)

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

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