Artificial Intelligence (AI) & Digital Marketing Since 2009
The question every AI user hears at the table, answered with a story.
Teresa drafts grant proposals with a machine. Her brother-in-law Dale has never typed a prompt and asks why someone intelligent would. Her answer runs through Tron, Jurassic Park, and two versions of The Shining, and lands on the three old reasons people refuse a new tool: jealousy, fear, and prejudice. Verified history, invented people, one backyard argument.
Fabricated citations in biomedicine increased tenfold in three years, and 98.4% of flagged papers remain uncorrected. The automated enforcement wave is arriving, but it carries false-positive rates that hit honest authors hardest. This working paper proposes a five-level fault ladder and a Source Provenance Ledger that makes verification effort visible, producible on challenge, and driven by market adoption rather than mandates.
Your citations are only as strong as the record behind them. HAIA-SCOPE is a three-tier documentation protocol that records what you verified, when you verified it, and where the preserved copy lives. The record stays private until you need it. When automated enforcement flags your work or a reviewer challenges a citation, only the author who maintained a SCOPE record can produce one.
Anthropic’s constitution for Claude and Dario Amodei’s essay cover the values line and the accountability line, and both acknowledge the need for external governance without building it. This paper by Basil C. Puglisi argues that AI Governance requires a human governor and proposes Checkpoint-Based Governance as the missing layer.
TL;DR AI moderation works best as a hybrid system that uses machines for speed and humans for judgment. Automated filters handle clear cut cases and lighten moderator workload, while human review catches context, nuance, and bias. The goal is not to replace people but to build accountable, measurable programs that reduce decision time, improve trust, […]
Part 2: From Pilots to Transformation Pilots are safe. Transformation is bold. That is why so many AI projects stop at the experiment stage. The difference is not in the tools but in the system leaders build around them. Organizations that treat AI as an add-on end up with slide decks. Organizations that treat it […]
AI detection platforms promise certainty, but what they really deliver is confusion. Originality.ai, GPTZero, Turnitin, Copyscape, and Writer.com all claim to separate human writing from synthetic text. The idea sounds neat, but the assumption behind it is flawed. These tools dress themselves up as arbiters of truth when in reality they measure patterns, not value. […]
***This article is published first as Basil Puglisi Original work and written and dictated to AI, you can see the Originality.ai review of my work, it then is republished again in this same page after AI helps refine the content, my opinion is the second version is the better content and more professional but the […]
The pace of digital marketing is shifting again, and this time AI isn’t just supporting workflows — it’s steering how discovery, content, and visibility connect. In April, YouTube expanded its AI-powered music features with DJ-style suggestions and text-to-prompt radio stations, offering creators dynamic soundtracks that respond to audience tastes. At the same time, HubSpot launched […]
The tools shaping authority and visibility are moving faster than campaigns themselves. In January, LinkedIn expanded its Thought Leader Ads, giving brands the ability to amplify executive voices and push trusted content directly into targeted feeds. At the same time, Descript introduced its biggest round of AI video editing upgrades yet, with smarter scene control, […]
