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Publishing

Create Your Own E-book For Free

January 13, 2013 by Basil Puglisi 1 Comment

You can create your own ebook in OpenOffice writer with this free Kindle template and EPUB generator from OpenOffice.org. Kindle Template and EPUB Generator Review These days, if you want to self-publish a book, the easiest and least expensive way to do it is to make it an ebook. You can save a standard OpenOffice […]

Filed Under: Basil's Blog #AIa, General, Guest Bloggers, PR & Writing, Publishing

What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]

June 15, 2012 by Basil Puglisi Leave a Comment

In the last five years I have heard some wild claims about who makes the best marketer – those claims have ranged from PR professionals, who ‘should be the only people to do it’, to Social Media, to ‘it takes a Sales Professional to provide the best internet marketing.’ I’d like you to think of […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Conferences & Education, General, Publishing Tagged With: Chief executive officer, Executive director, Management consulting, Marketing, Public Relations, Search engine optimization, Social Media, Social Media Marketer

#140conf in New York City June 19th – 20th 2012 [Event]

June 13, 2012 by Basil Puglisi Leave a Comment

This year the #140c will be hosted at the 92nd Street Y at 1395 Lexington Avenue in NYC. The History of the #140conf In its fourth year running, this conference has had no shortages of experts with a plethora of educational and trending information to provide attendees. Each year it simply gets better and better. […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Conferences & Education, General, Publishing Tagged With: 140 Character Conference, Des Moines Iowa, Israel, Jeff, jeff pulver, New York City, Tel Aviv, United States

Amazon Self-Publishing for Beginners

June 9, 2012 by Basil Puglisi 2 Comments

With all the new blogs and recent news articles urging writers to publish their eBooks on Kindle, the topic is probably one you’re at least familiar with by now. As most people know, Amazon has leveled the playing field for authors by making the process of publishing eBooks as simple as a few mouse clicks […]

Filed Under: Basil's Blog #AIa, Design, General, Publishing Tagged With: Amazon Kindle, Author, E-book, GoodReads, Kindle, Press release, publish, twitter

Four Secrets Every Freelance Writer Should Know

May 28, 2012 by Basil Puglisi Leave a Comment

Finding the right balance between writing what you want and writing for a living can be a difficult challenge for freelance writers. There may not be a good target market for the style and subject you would prefer to write about, but there is an endless supply of work for social media, technology and business […]

Filed Under: Basil's Blog #AIa, General, PR & Writing, Publishing Tagged With: business, communication, editors, Freelancer, publishing, Search engine optimization, Writer Resources, Writing

The Two Things Every Piece of Web Content Should Lead With

May 20, 2012 by Basil Puglisi 3 Comments

When you’re crafting Web content, it can often feel like there are so many factors to consider, so many things to get caught up with, that it’s hard to ever prioritize what really matters most. You think about the style of your writing, specific conversion goals you’re working towards, promotional strategies for helping you to […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, PR & Writing, Publishing Tagged With: Audience, business, Chicago, Great Comet, Jacqui MacKenzie, Reading (process), Straight North, Web content, World Wide Web, Writing

BlogWorld and New Media Expo 2012 NY [Event]

May 16, 2012 by Basil Puglisi Leave a Comment

The BlogWorld Social Media Conference and Expo returns to New York again this year from June 5th through 7th as a must-attend social media networking and educational event. They are expecting thousands of attendees from over 50 countries with more than 200 speakers for the event. With a great trade-show planned this may be the […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing Tagged With: BlogWorld, BookExpo America, business, Ellisdale Fossil Site, google, Google Analytics, Marketing and Advertising, New York, Social Media

How to Write Great Web Content if You’re Not a Writer

May 13, 2012 by Basil Puglisi 1 Comment

We’ve all heard it before: Content is King. And your website needs it. Your site’s content is what tells your customers who you are, what you’re offering and why your business is better than the rest. It tells them where to go, who to call and what the next step is. It drives traffic to your site from Google. Your business cannot afford poorly-written content, but unfortunately, not everyone can afford a professional copywriter to convey their message for them.

Filed Under: Basil's Blog #AIa, General, Publishing Tagged With: google, GPS, Great Comet, internet marketing, Search engine optimization, Web content, website, World Wide Web

Turning Downloads into Leads

May 9, 2012 by Basil Puglisi Leave a Comment

Do you have an eBook, whitepaper, or newsletter available as a download online? If so, you may want to consider that many business owners have been able to turn those downloads into direct leads and even clients. Downloads can be a great source of lead generation for several reasons. At any given moment, tons of […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Publishing Tagged With: Basil C. Puglisi, business, Chief executive officer, Digital Brand Marketing Education, Executive director, Hedge fund, Puglisi Consulting Group, Small Business Owners

What a Successful Company Blog Says about Your Business

March 18, 2012 by Basil Puglisi 7 Comments

We’ve all seen them – the company blog that is buried within the site map, with a single “Welcome” post that is three years old. Or the blog that is littered with bad grammar, typos or business jargon. A bad company blog can give off the impression that you’re lazy, technology-challenged, or you think you’re […]

Filed Under: Basil's Blog #AIa, General, PR & Writing, Publishing Tagged With: blog, business, Chicago, facebook, internet marketing, Social Media, twitter, Web design

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