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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Beyond A Pretty Face: What Graphics Mean For Your Site

November 18, 2012 by Basil C. Puglisi 1 Comment

When it comes to web design, people are pretty much over being wowed by graphics. In fact, good graphics are more or less expected of any professional site. If you’re working with a firm that provides graphic design, you’ll want to discuss with them the value of graphics beyond making your site look better. This […]

Filed Under: Design, Digital Factics Blog, General, Guest Bloggers, Web Development, websites Tagged With: website

Is Your Website Deliciously Sticky?

October 19, 2012 by Basil C. Puglisi 4 Comments

What is the point of having a website? It’s to let people know all about your business, your products, your services; it’s to give them the information they need to contact you; and it’s to give them the information they need to choose you over your competitors. It’s also supposed to convince people to browse […]

Filed Under: Branding & Marketing, Content Marketing, Digital Factics Blog, General, Guest Bloggers, Web Development, websites Tagged With: brand, business, content, website

Top 15 Must-See Websites for Designers and Illustrators

September 30, 2012 by Basil C. Puglisi 3 Comments

From visiting the museum to riding the bus, inspiration can come from anywhere. However, finding inspiration is not that easy for some designers and illustrators. Sometimes, designers suffer from what they call an artist block. Imagination can actually dry up and leave the designers with an awful feeling of blankness. Luckily at this day and […]

Filed Under: Design, Digital Factics Blog, General, Guest Bloggers Tagged With: design, Visibility, website

What is Inbound Marketing? [Internship]

September 24, 2012 by Basil C. Puglisi 4 Comments

            Inbound marketing is a way of making yourself or your company easy to find and drawing people to your website by producing content that appeals to your visitors. The term “inbound marketing” was coined in 2005 by HubSpot’s Brian Halligan because he believed that traditional marketing was becoming less effective. Inbound marketing includes content […]

Filed Under: Authors, Branding & Marketing, Business, Digital Factics Blog, General Tagged With: business, inbound, internet marketing, Marketing, Social Media, Visibility, website

How to Write Great Web Content if You’re Not a Writer

May 13, 2012 by Basil C. Puglisi 1 Comment

We’ve all heard it before: Content is King. And your website needs it. Your site’s content is what tells your customers who you are, what you’re offering and why your business is better than the rest. It tells them where to go, who to call and what the next step is. It drives traffic to your site from Google. Your business cannot afford poorly-written content, but unfortunately, not everyone can afford a professional copywriter to convey their message for them.

Filed Under: Digital Factics Blog, General, Publishing Tagged With: google, GPS, Great Comet, internet marketing, Search engine optimization, Web content, website, World Wide Web

Is Your Business Website Ready for Mobile?

April 16, 2012 by Basil C. Puglisi 10 Comments

Is your small business website ready for mobile? I am referring to the smartphones people have been overwhelmingly converting to.   According to a recent Google Study using research firm Ipsos they quantified what devices costumers across five key global markets are currently using. Not surprisingly, the numbers show that smartphone ownership is on the rise. What caught some analysts off guard […]

Filed Under: Digital Factics Blog, General, Mobile, Mobile & Technology Tagged With: Compuware, google, Ipsos, Mobile device, Mobile phone, Mobile Web, twitter, website

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by Basil C. Puglisi Leave a Comment

Ready to understand why some people are far more successful than others? Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce Tagged With: blog, brand, business, conferences, facebook, FourSquare, LinkedIn, news, PR, publishing, Puglisi, Social Brand, Social Media, video, Visibility, website, YouTube

Develop Your Brand with Daylife

September 6, 2011 by Basil C. Puglisi Leave a Comment

Providing consumers with cloud features including on-demand media options, DayLife is supplying their users with more features, functionality, and faster cycling. A comprehensive solution that is designed for digital publishers who may require the freedom to focus on creative experiences instead of constant publication input. How Does DayLife Work? DayLife provides a Publisher’s Suite that […]

Filed Under: Content Marketing, Digital Factics Blog, General, PR & Writing Tagged With: blog, brand, publishing, Visibility, website

New Trends: Online Retail Boutiques

August 8, 2011 by Basil C. Puglisi Leave a Comment

There have long been many sources of purchasing items online. Ebay, Amazon, and other big names have made online retail a much more common method of consumer purchasing. For the most part these services have done their duty by general consumers, but there are others who seek a more of a personal touch in their […]

Filed Under: Branding & Marketing, Digital Factics Blog, Social Media Topics Tagged With: business, clothing, ecommerce, internet marketing, retail, sales, website

Small Business Solutions: vSplash

May 4, 2011 by Basil C. Puglisi Leave a Comment

VSplash.com offers web design for small businesses so they can have an efficient website and a noticeable online presence to be able to reach their potential customers.   These are the issues vSplash helps small businesses tackle: The look of the website – The website should be unique and contain 4-12 pages. It shouldn’t look […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: Business Coach, Marketing, Visibility, Visibility Marketing, website

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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