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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Did Google Panda Change the Playing Field?

April 29, 2011 by Basil C. Puglisi Leave a Comment

From time to time, when Google identifies a ‘gaming’ of their search engine results, its engineers open up the algorithms and tweak them, sending shudders in the world of e commerce and Internet advertising. Speculations run rampart until Google launches it to the world. One such tweak happened lately; in February 2011, Google launched such […]

Filed Under: Conferences & Education, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization Tagged With: blog, blogger, brand, google, Marketing, SEO, Visibility, Visibility Marketing, website

Can Virtual Salespeople Increase the Bottom Line?

April 27, 2011 by Basil C. Puglisi Leave a Comment

With the rise of digital media communications such as video advertising and remote access viewing, another element that has been showing promise for small and large businesses alike is the use of speaking avatars, or virtual spokes models. SitePal is one of the websites taking advantage of the benefits of speaking avatars for business and […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: analytics, avatar, brand, internet marketing, Marketing, sales, social people, virtual, Visibility, Visibility Marketing, website

Digital Visibility: The Local Search Snapshot

April 8, 2011 by Basil C. Puglisi Leave a Comment

As a business owner, you know you must have a presence on the World Wide Web to be considered a legitimate business. There are thousands of digital touch points out there, and knowing how you or your business appears to the world is almost as important as being there in the first place. If you […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, google, internet marketing, listed, listing, local, local search, Marketing, SEO, Visibility, Visibility Marketing, website

Why Every Small Business Should Go Online

March 17, 2011 by Basil C. Puglisi Leave a Comment

Why a Small Business should go Online: Ways Your Offline Business Can Benefit from an Online Presence Although it may be hard for some of the ‘old timers’ regardless of age, to understand how much it can be of benefit, there is no doubt that it would be a very rare offline business that could […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, small business, Visibility, Visibility Marketing, website

Some Knowledge For Creating A Small Business Website

December 9, 2010 by Basil C. Puglisi Leave a Comment

No matter what you decide to do with your website, it is going to end up being one of the most powerful tools for your company’s present and future success.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing, website

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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