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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Business Consulting

Platform Ecosystems and Plug-in Layers

August 25, 2025 by Basil C. Puglisi Leave a Comment

Basil Puglisi, GPT Store, Grok 4, Claude, Lakera Guard, Perplexity Pro, Sprinklr, EU AI Act, platform ecosystems, plug-in layers, compliance automation, enterprise AI

The plug-in layer is no longer optional. Enterprises now curate GPT Store stacks, Grok plug-ins, and compliance filters the same way they once curated app stores. The fact is adoption crossed three million custom GPTs in less than a year (OpenAI, 2024). The tactic is simple: use curated sections for research, compliance, or finance so […]

Filed Under: AI Artificial Intelligence, Business, Content Marketing, Data & CRM, Digital & Internet Marketing, Digital Factics Blog, PR & Writing, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Social Media Tagged With: Business Consulting, Marketing

Attract Tax Clients with Google Maps Tips This Season

April 2, 2025 by Basil C. Puglisi Leave a Comment

Tax Clients via Google Maps

Filing frenzy means desperate searches. Categories determine if you appear at all. What it is: Specific service labels plus offers. How it works: Add the category, post deals. PinMeTo explains how this unlocks relevant visibility. What to do this week: Add ‘Tax Preparation Service’ and one seasonal offer. Why it matters: Meets stressed locals where […]

Filed Under: Google Business Profile, Local Biz Tips - Small Business Tagged With: Business Consulting, Visibility

Well I Never, Five Tech Developments We Didn’t See Coming

January 22, 2013 by Basil C. Puglisi Leave a Comment

The world of modern technology moves so very quickly. It is difficult to keep abreast from week to week as scientists, computer experts and programmers come up with so many new and exciting developments. Some innovations – such as the useful and fun Google Goggles – have come right out of nowhere in so far […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Mobile & Technology Tagged With: business, Business Consulting, Mobile & Technology

IGNITION: Future of Media Conference

November 22, 2011 by Basil C. Puglisi Leave a Comment

This two day conference is coming to New York City November 30th through December 1st, 2011. Exploring the future of media business, IGNITION brings together executives and key stakeholders to discuss what is happening in the here-and-now. We all understand that the definition of media has begun to expand to include games, local, social, and […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: business, Business Consulting, business insider, conferences, events, media, NYC, publishing, Social Media, Video Visibility

Professional Spotlight: Robert Basso

November 20, 2011 by Basil C. Puglisi Leave a Comment

On Tuesday, November 15th, a group of everyday entrepreneurs who have proven track records from building their own successes, came together to share how they had achieved those goals on their own terms. Some attendees included: Joe Corcoran, Founder of Joe Corcoran Productions Selena Cuffe, President of Heritage Link Brands Jeff Hoffman, Co-founder of Priceline.com […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: business, Business Coach, Business Consulting, Entrepreneur, Everyday Entrepreneur, Long Island Business, Professional Spotlight, publishing, Robert Basso

Google+ Pages Open the Doors for Brands and Businesses

November 16, 2011 by Basil C. Puglisi Leave a Comment

This past June, immediately after Google launched it’s highly anticipated Google+ social network, internet savvy businesses like Ford, Dell and Mashable.com rushed to create pages for their brands. Only to have them removed a few days later. Google’s announcement soon followed: “In the meantime, we ask you not to create a business profile using regular […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, blog, brand, Business Consulting, google, internet marketing, Marketing, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

Summify Your Social Media Networks

October 12, 2011 by Basil C. Puglisi Leave a Comment

Keeping up with the most vital information in your industry was never made easier than with the inception of so many options in social networking. However, if you, like many others, find reading your Facebook and Twitter feeds to be increasingly more difficult as your network grows, it may be time to consider some of […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: Business Consulting, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

LinkedIn: Updates on Ads & LinkedIn Today

July 22, 2011 by Basil C. Puglisi Leave a Comment

LinkedIn is a free, business and social network which was built on the idea that personal recommendations in today’s global village is was people really need. Hence, they created a way for people to connect on a professional level, and create a circle of acquaintances, or Connections as they are called. Somewhere, in the people […]

Filed Under: Business Networking, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, Business Consulting, LinkedIn, linkedin today, Marketing, networking, ppc ads, Social Media, social network, Visibility

What Could Be Better Than a Weekend in Vegas? A Free Weekend in Vegas @Palms

July 13, 2011 by Basil C. Puglisi Leave a Comment

How about a weekend in Vegas that you do not have to pay for? Usually I am a firm believer in ‘if it sounds too good to be true, it likely is,’ but not this time, not at Palms Casino and Resort in Las Vegas. In opposition of those many ideas that were in fact, […]

Filed Under: Business Networking, Digital Factics Blog, Social Media Topics Tagged With: Business Coach, Business Consulting, klout, las vegas, Social Brand, Social Media, twitter, Visibility

ReferralKey Can Help to Grow Your Business

July 12, 2011 by Basil C. Puglisi Leave a Comment

Tapping into the largest referral network available, ReferralKey has previously been described as a skillful collaboration of Angie’s List and LinkedIn, the social business network. This system of referring business owners, among business owners and consumers allows users to build a network of contacts while building list of reputable businesses with reliable contractors and other […]

Filed Under: Business Networking, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, business, Business Consulting, internet marketing, Marketing, Social Media, Visibility

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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