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The Business of YouTube: From Ads to Originals, Why Video is Red Hot in 2015

October 26, 2015 by Basil Puglisi Leave a Comment

YouTube at a Crossroads: Ads, Originals, and Opportunity

By mid-October 2015, YouTube is no longer just a video-sharing site. It’s a full-fledged media empire with creators, advertisers, and audiences intertwining like never before. While anticipation brews over the ad-free subscription service YouTube Red (expected before month’s end), advertisers are actively adjusting their strategies.

TrueView ads continue to dominate, offering skippable formats that respect the viewer’s time and deliver value to advertisers. Marketers are leveraging new call-to-action overlays and experimenting with mid-roll formats to boost engagement and conversions. Brands that once relied solely on banner or text ads are now producing original video content with storytelling and purpose.

YouTube Kids Expands Its Influence

Launched earlier this year, YouTube Kids is gaining traction with parents and educators seeking curated, family-friendly content. For advertisers, this presents a specialized audience: young viewers with high engagement and loyal viewing habits. But it also brings tighter scrutiny around COPPA compliance and ad transparency. Savvy brands are designing kid-safe campaigns that combine education, entertainment, and soft product placement.

Video Isn’t Just Selling—It’s Teaching

Businesses are going beyond promotion. Thought leadership, customer onboarding, and how-to series are becoming regular tools for marketers across platforms. YouTube Live, while still niche, is emerging as a way to host digital town halls or product walkthroughs.

This is the evolution from interruption to instruction. The smartest brands are realizing that content value = audience loyalty.

Creators Become Partners, Not Just Promoters

Influencers on YouTube are shifting from simple product reviewers to long-term brand collaborators. Companies are engaging creators for series-based content, branded storylines, and affiliate programs.

Rather than interrupting with ads, brands are integrating their message within trusted channels. It’s social proof, delivered visually, by someone the audience already follows.

Strategic Insight: What Do You Show, Solve, and Scale?

• What’s your story? You don’t just sell a product—you offer insight, education, or entertainment that leads to action.
• What do you solve? You eliminate confusion. Whether it’s onboarding, product use, or why your service matters—video solves with clarity.
• How do you do it? Through short-form tutorials, authentic storytelling, or influencer co-creation.
• Why do they care? Because people don’t read instructions—they search YouTube. The faster you help, the faster they trust you.

Fictional Ideas

Janelle owns a skincare company. Instead of relying only on ads, she partners with two YouTube creators: one does a daily skincare routine, the other hosts a Q&A using her products.

She also creates a YouTube series answering top skincare myths, each video under 2 minutes, embedded on her website’s FAQ page. Views grows month over month, and customer service tickets drops.

Video becomes her top-performing channel—not just for visibility but for conversion.

References

YouTube Official Blog. (2015). YouTube Red announcement and creator partnerships. https://blog.youtube/news-and-events/youtube-red-launch
Google Ads Help. (2015). About TrueView video ads. https://support.google.com/google-ads/answer/2375464
YouTube Kids Overview. (2015). https://www.youtube.com/intl/en_us/kids/
Adweek. (2015). Why Brands Are Flocking to YouTube Stars. https://www.adweek.com/brand-marketing/why-brands-are-flocking-youtube-stars-167000/
Think with Google. (2015). How-to content on YouTube drives buying behavior. https://www.thinkwithgoogle.com/consumer-insights/how-to-content-youtube/

Filed Under: Basil's Blog #AIa, Uncategorized Tagged With: content, video

The Video Wars Begin: Why Smart Brands Are Doubling Down on Native Content

November 24, 2014 by Basil Puglisi Leave a Comment

Video Takes Center Stage

Across platforms, one trend is undeniable—video content is dominating digital. Facebook has recently reported a major uptick in native video uploads and views, directly challenging YouTube’s once unshakable reign. The introduction of autoplay videos in users’ news feeds, combined with improved mobile streaming, has turned Facebook into a serious player in the battle for video attention.

Short-form video is proving especially valuable for brands and small businesses alike. While long-form content still has a place, under-a-minute clips offer high engagement, low bounce rates, and shareability. These quick hits match user behavior: fast scrolling, fast consumption.

Shorter is Smarter: The Under-a-Minute Strategy

In the fight for attention, time matters. Fifteen-second clips—like those on Instagram or Vine—have become marketing gold. These videos are easy to consume, quick to produce, and ideal for storytelling on the go. Compare this to 3–5-minute explainer videos that require full-screen attention and ideal conditions to retain a viewer. Short video allows businesses to remain top-of-mind in moments, not minutes.

Platforms like Twitter now support rich video previews and inline playback. Facebook’s autoplay ensures motion catches the eye. Even YouTube is adapting by showcasing shorter ads and promoting quick content in its algorithms. Businesses that want to win in this space must pivot toward native-first, short-form video strategies.

Marketplaces for Video Content Are Growing

To support this shift, providers like Patch.com are helping businesses source and sell short-form video ads designed specifically for use on Facebook, Twitter, Instagram, and YouTube. This opens the door for businesses with limited resources to still compete with high-quality visuals and messaging that align with current user expectations.

What matters most is relevance and repetition. A 15-second tip, tutorial, or testimonial can outperform a five-minute pitch if it delivers value fast. That’s the heart of *Factics*—content built on real facts and paired with a strategy. The same way we educate at Digital Ethos using our *Teachers NOT Speakers* method, brands can turn videos into learning tools that connect, not just convert.

The Future is Native and Educational

As native video becomes the standard, smart brands aren’t just uploading—they’re integrating. Educational series, behind-the-scenes clips, and quick product demos now live directly on social channels. There’s no need to redirect users; value is delivered where they already are. This shift from “promotion” to “participation” allows audiences to learn, like, and share—without ever leaving their feed.

References

Constine, J. (2014). Facebook Is Now Averaging More Than 1 Billion Video Views Per Day. TechCrunch. https://techcrunch.com/2014/09/08/facebook-video-views/
Weissman, C. (2014). Facebook Autoplay Video: What Brands Need to Know. Mashable. https://mashable.com/archive/facebook-autoplay-video
Patel, N. (2014). How to Use Short Videos for Business Marketing. QuickSprout. https://www.quicksprout.com/short-videos-marketing/
O’Neill, M. (2014). Twitter Enhances Video Embeds, Making Richer Timelines. Adweek. https://www.adweek.com/performance-marketing/twitter-video-embed-updates/
NewPatch. (2014). Short Video Advertising Marketplace. https://newpatch.com

Filed Under: Basil's Blog #AIa, Uncategorized Tagged With: content, video

New Facebook Ads Platform Goes Live on February 29th

February 26, 2012 by Basil Puglisi Leave a Comment

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Facebook plans to release a new ad platform on February 29th that may profoundly change the way business is done on this social media network. Peter Corbett of iStrategyLabs, a social media marketing firm, recently said the following,

“The company expects the new ads to perform 40 to 8o percent better than its previous product”

That is a serious and significant increase in ad performance. Peter also posted a helpful PDF and Slideshow that seem to have come from Facebook that introduces the new ad platform.

Facebook Premium Ads Overview

[scribd id=82289675 key=key-1labfziiyerffsz1rkus mode=slideshow]

Facebook Premium Ad Guide

[scribd id=82289681 key=key-ml1e2c124st5qe456l0 mode=list]

Expected to be released at the fMC Marketing Conference, both documents reveal that Facebook’s plans to provide advertisers the opportunity to take any type of content and turn it into an ad. The new system will replace many of the classic premium options as well.

  • Premium Events
  • Premium Likes
  • Premium Polls
  • Video Comments

However, Marketplace Ads and Premium Ads will still be available.

The new Premium Ad platform will make content that is posted viewable to your Fan pages fans and subscribers, as well as adding the ability to target any Facebook user, even non-fans.

The slide above shows us that Facebook is directly sharing with advertisers that they can expect at least a 40% increase in user engagement, while gaining 80% in branding, with 16% in fan rate increase from the soon-to-be released Premium Ad platform.

Ways to Use the New Ads

Advertisers will be able to do a few more vital tweaks on the new ad platform.

  • Event Advertisement – Advertisers will now be able to create hype around their upcoming business events.
  • Update Engagement – Any update will be capable of conversion to an ad. Questions, polls, and other media updates can be very engaging ways to improve your ad campaign.
  • YouTube Love – Video ads can have very positive results. Send extra traffic to videos by building a comment base.
  • 90 Characters – Only the first 90 characters of the new ads will be visible to browsers. You will need to optimize on those as much as possible. Find a skilled copywriter if you are not sure how to do this.
  • Strategic Updates – Fashioning a fan page that helps to encourage followers to leave positive reviews on your products or services will enable advertisers to use those updates as ads. This provides a level of social proof in advertising.

It definitely looks like Facebook ads are going to undergo some improvements. DBMEi will stay current on the successes or failures that advertisers will experience once the new ads go live.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

  • Lujure Blogs – New Facebook Ads
  • Lujure Blog – 6 Things You Need to Know About New Facebook
  • Is Facebook Risking Alienating New Users with the New Ad Platform?
  • The Pervasive Nature of Facebook Ads
  • Report: New Facebook Premium Ads Arriving Next Week

Filed Under: Basil's Blog #AIa, General, Social Media Topics Tagged With: advertising, facebook, Facebook Platform, Facebook Premium Ads Overview, February, internet marketing, iStrategyLabs, Om Malik, Online advertising, Peter Corbett, Scribd, Slide show, Social Media, social network, video, YouTube

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by Basil Puglisi Leave a Comment

Ready to understand why some people are far more successful than others?

Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that little fact actually has little to do with why I was so successful in 2011.

I have had some great mentors and it’s all due to listening! You see those that know me might think that I am more of a talker, but I do a lot of listening. The fact that I actually hear what I am listening too makes it all the more effective. A lesson that’s valuable for life and Social Media.

TIME

In the movie “Wall Street: Money Never Sleeps” the Character Gordon Geckko turns to a young man and tells him that “time is the most precious commodity that I know of” a statement of absolute truth! While Einstein argued that time could be something of perception, in the case of the “theory of relativity” scientists make assumptions and simulations that space-time and other aspects of physics and astronomy  do not change the current state of time, in relation to the phenomenon of life.

During my masters program, we studied a concept that fascinated me on its own, supply and demand. The wildcard here was that demand was driven by perception. The concept became even more exciting when later we talked about the monetary value of leisure! The economic evaluation for leisure comes when there is not enough value to make the individual work more, or in the tipping point where the individual is willing to work during a time period traditionally reserved for leisure.

Time is clearly something that holds financial value, and in the case of supply and demand, we have a market where supply is consistent. There is only so many hours in a day, so many days in a week, so many weeks in a month and so many months in a year and so many years that we live. However, what if life is not as long as we believe it to be? The supply may be shorter or  longer then perceived. Demand seems to be the one thing in America that we do not have in this equation.

Whatever you choose for your profession, do not let it dictate your life. Travel, Family, Exploration and the Art of Doing Nothing are just as important and I believe a healthy part of a successful life.

WHY?

I will tell you right now, if you work for or with someone who answers “Why?” with “because I said so” or “that’s how we do it” RUN!

That person is likely, lazy, selfish and/or just plain ignorant! Yes, ignorant! I have had these people just like everyone else and it made for a negative professional career experience in the fields of education, banking and sales. There is probably nothing more dangerous to the health of an organization, its culture, and our economy then these people. “Why?” is crucial to success!

Why is how we learn, grow and develop. It is crucial to success both for individuals and organizations. A supervisor, manager or superior has an fiduciary responsibility to both the organization and the client to teach their subordinate everything they know. I pride my work in student affairs with the notion that I had started teaching my staff from day one what I do and why so. In my absence, everything, for at least a while could run as consistently as if I was still there. If you don’t believe that you should prepare for your absence, then what will you do if you should be promoted? Do you not believe that your people are  more effective contributors to a culture where you have empowered them?

A small business owner should have the same relationship with their consultant and media professionals, if you do not invest the time to teach them about your business how will they be able to understand its culture? If you do not understand “Why?” the consultant or media professional is doing something then how will you know what to do in their absence or to communicate the evolution of the business. You may not be able to do what others due, either because of talent, skills or time, but you still better understand why they are doing it.  

Both “Time” and “Why?” are a crucial part of life, not just business or professional development. Adapt a plan that encompasses learning and educating the “Why?” to those around you, and you will find “Time” which will bring you prosperity in 2012.

It was a great 2011, I am looking forward to an even better 2012! Hope you’ll Join me!

[youtube=http://www.youtube.com/watch?v=WahafF8Y_E0]

Sources:

  • The Price Of Leisure
  • Theory of Relativity   
  • Wall Street: Money Never Sleeps

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce Tagged With: blog, brand, business, conferences, facebook, FourSquare, LinkedIn, news, PR, publishing, Puglisi, Social Brand, Social Media, video, Visibility, website, YouTube

Professional Spotlight: Stephanie L. Schierholz (NASA)

December 18, 2011 by Basil Puglisi Leave a Comment

Stephanie Schierholz is the Social Media Manager for NASA, buts that’s not all. This talented professional like many others also participates as a active member of other organizations. At the time of this article she is president-elect for Women in Aerospace, an inaugural member of the British Council’s Transatlantic Network 2020, and a member of the Public Relations Society of America.

Stephanie earned her MBA at Georgetown University and also holds a bachelor’s degree in Business Administration and English.

Stephanie’s most recent work is in a new frontier at the Space Agency, as the Social Media Manager. It was during the Social Media World Forum in New York City that dbmei staff learned how NASA had a thriving social media presence and how it had been built by the brave souls who volunteered their time to generate a new communication tool for NASA. Unlike many other agencies and organizations NASA cannot advertise, which until recently left the agency at the hands of reporters. Now social media provides NASA with the opportunity to communicate and reach out to millions of followers. In addition to the recent TweetUps, they had the opportunity to do some location based services checking in on Foursquare, from SPACE?

Stephanie is passionate about change and everything space, but what you might miss is the underlying message about how she does that, it’s through communication.

While most can get lost in causes and ideas, Stephanie has stayed true to the core value that it’s all about communication. Stephanie sees social media as a “tool” that has done wonderful things allowing people and organizations to communicate. This was relayed intensely when she talked about both her experiences at NASA and with the British Council’s Transatlantic Network 2020. Stephanie shows great interest in communications being the tool to understand one another, in fact when faced with the question “What advice would you have for young people who face struggles and failure?” Stephanie immediately went back to her core explaining that critical evaluation has to be done to understand the “why” and ask questions to both yourself and the people around you.

Stephanie’s advice seems to consistently be about communication and exploration, she urges young professionals to reach out to experts but not be afraid to try something new, and again understand the “why” if someone is critical or when you face failure. Stephanie also warns to be careful, if you do something make sure you enjoy doing it because once you become the expert, it’s only natural that you’ll be expected to do that from now on.

As the President Elect for Women in Aerospace, Stephanie is passionate about opening the doors and setting up support systems by both men and women to help generate more resources for women to seek out careers in “everything from aviation to space and all that in-between”.

Stephanie was raised in Colorado, and has done quite a bit of moving around, but says she is enjoying the east coast for now, and in talking to her you can’t help but wonder if this star eyed professional has something more grander in mind for her future.

Stephanie Schierholz seems to be paving her way to something great, based on the roles she is in now and her passion for exploring new ones, you cann’t help but expect we will be hearing a lot more about her as time goes on.

As of today, Stephanie Schierholz is a passionate and professional contributor to society, social media and a role model for communicators everywhere.

Video: Interview done via Skype has been edited for sections to share on the post and via YouTube, the video is edited from the 45 minute original video to 15 minutes and includes sections thought important by the author.
[youtube=http://www.youtube.com/watch?v=pAQwpsXnBTU]

dbmei.com previous article on NASA from Stephanie L. Schierholz Presentation at Social Media World Forum North America:

#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

Sources:

  • Women in Aerospace
  • British Council’s Transatlantic Network 2020
  • NASA Social Media

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: brand, Mobile & Technology, NASA, PR, Professional Spotlight, Social Brand, Social Media, video, YouTube

Individualized and Interactive Media with GBTV

December 11, 2011 by Basil Puglisi Leave a Comment

Glenn Beck says the television model is no longer working because for the most part, the networks do not respect their audiences. Beck believes the key to change for this media format is to give viewers the options to delve deeper into an interesting segment or clip, or to pick and choose a bit more easily exactly what they want to view. This type of interactive TV is not a format that broadcasters have available at their fingertips today. 

Beck cites that current television has to play to the dumbest guy in the room while boring the rest endlessly.

“Why should I bore the 10 smartest guys to death, if they can move forward faster, let’s enable them,” he said. “Once I can change the usage of it so it’s not just one way information, television as we know it is over.”

Beck shared that he is working on a variety of projects that will serve to completely overhaul the television industry as we know it today. Beginning with his company, Mercury Radio Arts. He has recently launched his own pilot video program called GBTV. At the recent Ignition conferences, Beck’s boss had a bit to say about him as well.

Chris Balfe Shares Why People Watch Glenn Beck

Beck tracks his audience engagement fully. He uses this information to customize his segments into what he believes the audience will want to read. Beck shares that he doesn’t use this type of engagement with his audience to pander to them, but to learn from the analytics and his audience respectively. Recording about five hours of broadcast each day for viewers, Beck certainly stays busy, often on monologues that can last over forty minutes long.

According to Chris Balfe, people listen to Beck because they care what he thinks about issues. He also attributes Beck’s multi-media activities, along with unique opinions and audience loyalty, largely lend to the success of his programs. Balfe also suggest that anyone who is looking to build a brand for themselves do the same.

Opposing Views

Not everyone agrees that Beck has cornered the market on perfect customer and viewer engagement.

Arianna Huffington shared her thoughts on Fox News.

[youtube=http://www.youtube.com/watch?v=DevH6VwAfd4]

Huffington’s standpoint on the state of Fox News Media seems to have been taken with applause by some, a grain of salt by others. However, she may have a point in sharing that sometimes, news, that while by itself may not sell, with pomp, circumstance, and catchy headliners, can quickly become a viral topic.

She also makes an extremely relevant point in that which consumers and news viewers on all sides have been turned off in recent years by subjective journalism practices. This recent change also having fueled the statistics that have shown that networks like Facebook and Twitter are where people tend to go to get their news first. From friends, peers, and those they can trust have done their journalistic duty by providing an objective view.

Huffington denies that her site is a liberal blog, she instead prefers to think of it as a publication that will look at good ideas regardless of their standpoint on the political views. She also disagrees with news platforms like CNN who in her opinion provide too much of both sides for their stories to hold weight.  Huffington shared,

“When one side is clearly wrong and one is clearly right, it’s not good journalism to pretend that they have equal weight.”

Sources:

  • Here’s Why People Watch Glenn Beck – Christopher Balfe
  • Television is Crumbling
  • Glenn Beck on Business Insider
  • Glenn Beck Program
  • Arianna Huffington on Glenn Beck
  • Arianna Huffington Live Blog with Henry Blodget
  • Huffington Criticizes Media World

Filed Under: Basil's Blog #AIa, General, Mobile & Technology Tagged With: business, GBTV, Internet TV, publishing, video, Video Marketing, Video Visibility, YouTube

Summify Your Social Media Networks

October 12, 2011 by Basil Puglisi Leave a Comment

Keeping up with the most vital information in your industry was never made easier than with the inception of so many options in social networking. However, if you, like many others, find reading your Facebook and Twitter feeds to be increasingly more difficult as your network grows, it may be time to consider some of the options in news feed aggregation.

What is Summify?

[vimeo http://vimeo.com/15436623]

Integrated Ease

Instead of actually trying to keep up with lightspeed tweets and Facebook shares, the best thing you can do to save time, energy, and frankly frustration, is to head over to Summify and use their one-click integration options to log in via Twitter, Facebook, or Google.  You can choose to use only one network, or you can easily collaborate all three with a few more clicks.

From there you can configure how your summary is generated or you can sit back and wait for it to arrive in your inbox.

Inbox News Updates

Summify will determine by taking notice of your “Likes”, your trending topics, and the information in the industries you have the most influence, and make a daily progress report for you that is sent directly to your inbox. Users can choose to have this sent several times per day if desired.

Top tweets and the most often shared content will also be displayed along with those users names. See others in your fans or followers networks who have showed the same interest and utilize quick one-click buttons to add them to your network instantly.

View it as an email or as a webpage. Using the webpage option will give you far more interactive options.

Benefits of Summify

A very obvious benefit that makes Summify different is that this update will be sent to you per your desired frequency and will require no more effort on your part to configure than your original choices.  However, when you receive your emails you are given the chance to further refine your selections. Further benefits include:

  • Time Saving
  • Filtering Unneeded Info
  • Multi-Account Capability

When you receive emails from Summify you should open your articles from there. When you do, you are given the option to select a thumbs-up, or a thumbs-down option. Selecting the negative will prevent this type of content from being aggregated for you in the future.

Who Uses Summify?

Summify has seen a huge jump in user numbers in the last three months. Currently ranked at #5069 in the US, this aggregation option is beginning to be used widely on mobile devices due to its smooth compatibility with most options.

Sources:

  • Summify – Crunchbase Profile
  • Summify Eliminates Time Sink
  • Get the Five Most Important Stories from Summify

Filed Under: Basil's Blog #AIa, General, Social Media Tagged With: Business Consulting, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

Google+ is Open to ALL and Google+ Leading Mobile Development

September 20, 2011 by Basil Puglisi Leave a Comment

Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses.

While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am confident that Google has secured itself in the mobile and cloud space. This move by Google to capture mobile so early is what will have Google on top for a very long time. Google+ is in a safe place, capturing Social Media engagement and tailoring to the mobile trend.

Google Leading in the Mobile Space:

While I will give credit to Apple and Facetime for being the first to the mobile video market, the wifi limitation left users feeling like video chat was still more Sci-Fi then reality. In comes T-Mobile and 4G with the MyTouch4G, now you can use video even when not on a wifi signal, however the user interfaces are scattered and the experience doesn’t seem to capture the social feel to being in a room with a real person.

Google Hangout is introduced on PC and groups of people start to engage, converse and learn about each other in real time in a social setting that makes you rethink about your daily appearance.  One of the first things I noticed was the trend of individuals who previously relied on a single picture having to rethink the way there where dressed, the room there where in and what was behind them. Communication skills kicked back into hi swing as the most important communication indicator was alive and kicking, body language.

This move to get a fully functioning communication tool in the hands of the largest growing market in the world should be enough to secure Google’s future.

Android & G+

When you take a look at how Android has performed in market penetration, you can’t help but realize that Google is just getting started. It’s the little things that are setting Google apart from the competition, i.e. Google Cloud contacts from the release of the G1. Androids first phone was cloud ready as anyone who stored their contacts on their google account never again had to worry about lost phones, moving contacts to new phones etc. This was done without wires and with no need for a PC or software.

Flash, love it or hate it Android got it. You almost wonder why Apple left the door open like this, but Flash adopted by the Google into Android mobile technology was the nail that broke the growth rate of the iPhone and then later allowed Android devices to surpass iPads in global sales and users.

Google+ brought lots of new features, in addition to the latest Hangouts, the G+ app allowed you to upload videos and pictures in real time to the google+ account meaning that in addition to ease of sharing, you could lose your phone during the day and still save your memories, promo photos etc.

In the end, google is innovating for the future, not just today. That’s the sign of a strong company, one I am sure my grandkids will love and hate, long after Apple and Facebook are gone.

Sources:

  • Google+ Mobile
  • Google+ vs. Facebook: The Gloves Are Off
  • Google+ Now Open to Everyone
  • Google+ Hangouts Go Mobile & Get More Collaborative
  • Google+ Now Lets You Search for People & Topics
  • The Google Plus Social Media Failure, Now Jeopardizing Google Itself

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business Networking, Mobile, Social Media Topics Tagged With: google, googleplus, mobile, Mobile & Technology, Social Brand, Social Media, social network, video, Video Visibility, Visibility

Twitter Teams Up with the Weather Channel Social

August 26, 2011 by Basil Puglisi Leave a Comment

On August 11th, The Weather Channel integrated weather forecast and news with the social media realm. Those who frequent The Weather Channel website for news on local weather can now sign into the site via their Twitter account to catch and share tweets from those in their area. Users can also spread tweets across TWC’s mobile, web, and television platforms.

Tweets gathered on the site can range from those provided by local news channel Twitter accounts, to individual residents reporting conditions in their areas. Although non-weather related information can also be aggregated by this system when weather related wording is used, the value in providing up-to-the-minute weather forecast for specific areas may even be lifesaving.

[youtube=http://www.youtube.com/watch?v=2Bg55iKtwxw]

Twitter Proves to Be a Powerful Tool for News on Natural Events

The East Coast has already been the recipient of Natures unpredictable temperament this week, and it seems they are to face it once again with Hurricane Irene bearing down. Along with Nature’s wrath, the deluge of tweets sent out within the initial moments during the quake proves that at least in 2011, US Twitter users quickly flock to the social media network in times of uncertainty.

Animated Map of Tweets from Eathquake

Weather-related events can certainly inspire tweet frenzies, TWC reports that:

  • Significant weather events can generate over 2 million tweets per day
  • Active weather events can initiate somewhere between 300 and 500 tweets per minute that are weather related
  • On average days, users in the United States send out around 200 weather related tweets each minute

Weather may be the ultimate social content, as it is always guaranteed to trigger conversation.

The Mobile World

In the mobile world, TWC has an iPhone app that features tweets on local forecast pages with feeds of real-time Twitter post from The Weather Social page. Users can participate in Twitter conversation directly from the app.

The Weather Channel TV Programming

During live dedicated programming segments, weather-related tweets will also show up before, during, and after broadcasted weather reports. During significant weather events, TWC Social will supply users with a powerful tool that will provide The Weather Channel with the ability to tell the full story on how weather events are unfolding in their local areas.

WiredSet

Powered by technology from WiredSet, the Weather Channel Social can analyze Twitter conversations using a platform that designates refined algorithms to help recognize social conversations about weather events in real time.

Sources:

  • @WeatherChannel
  • Twitter Teams with The Weather Channel
  • The Weather Channel Goes Social
  • The Weather Channel Pairs up with Twitter
  • WiredSet Technologies for The Weather Channel

Filed Under: Basil's Blog #AIa, Content Marketing, General, Social Media Topics Tagged With: hurricane twitter, news, social media hurricane, social weather, twitter, twitter news, video, Visibility, weather

The Power of Facebook Webinars

August 22, 2011 by Basil Puglisi Leave a Comment

The Power of Facebook Webinars

Webinars are fast becoming a vital source of communication for a variety of different industry needs. Some examples of trending Webinar needs include:

  • Online Education
  • Business Meetings
  • Brainstorming Sessions

This is just the foundation for many of the ways that companies are currently utilizing Webinars. Most businesses and institutions have little choice these days but to look for more cost-efficient manners to carry out communications with a group who are not within affordable geographical reach. Company’s developed and deployed only online may also have serious outsourcing needs that can include vital training for their businesses. Even in a superb economy, having a face-to-face with online employees is an expenditure nightmare.

FBWebinars

As Facebook continues to step up their game in many areas, FBWebinars has added another element to the social networking giant that can provide business owners with a system that incorporates automated and recurring presentations, videos, webinars, and VSLs. Utilizing all of the viral aspects of Facebook, list building features make creating a FBWebinar a snap.

Currently still in their Pre-Launch phase, FBWebinars has an Alexa ranking of #61,602 with the larger part of its visitors coming in from the United States at 76% with a local traffic ranking of #15,661. Most users are males over the age of 35 with mid-level incomes.

What Can Users do with FBWebinars’ System?

With the FBWebinars system, users can promote any service, product, training or other webinar needs, as well as the products of any others, with their permission of course, or even create your own to promote many affiliate products or services.

Users on the basic account can add five custom webinars for their own products or services, and using pre-screened options do not count against your basic five.

The Future of Business and Educational Communications

Harnessing the educational or selling power of a webinar, with the mass marketing capabilities of Facebook certainly adds a few elements of ease to Webinar creation. Many users have already become loyal fans in just the short time FBWebinars has been in open beta. If your business or institution regularly relies on Webinars for communications, you may want to have a look at a review or two, do some research, and see if your webinar needs can be more efficiently met on the FBWebinar system.

With new updates popping off left and right, FBWebinar.com seems to be continually improving, at a rather fast rate. New methods such as the Viral Traffic Generation method and incentive programs are offering users innovations in Webinar technology previously unseen. You will not know until you investigate, but even without the impending updates, the current platform may be the perfect tool for your organization to launch products or services, create educational and training presentations, and improve your online marketing campaigns.

FBWebinar Updates

FBWebinars has already implemented a few new upgrades.

FBWebinars Incentives – This program will offer users a gift when they invite a designated number of friends to attend their webinar.

FBWebinars ‘Done for You’ – FBWebinars’ goal is to provide its users with a consistent stream of the newest and most profitable webinars with the highest conversion rates. Let FBWebinars help you to turn your webinars into sales, traffic, and a powerful tool for list building.

Click Here to get your account now!

[youtube=http://www.youtube.com/watch?v=tkpJdmxTX-g]

Sources:

  • How to Host a Successful Webinar
  • Facebook Webinar FAQs
  • The Right Way to Produce a Webinar
  • What is Webinar Hosting?

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, General, Social Media Topics Tagged With: facebook, internet marketing, Mobile & Technology, Social Brand, Social Media, social network, video, Video Marketing, Visibility, webinars

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