Spring brings more foot traffic and more spending. If your checkout still forces swipes or chip dips, you’re holding up the line — and customers will remember it. Modern checkout needs to be fast. What it is: Modern payment options — tap-to-pay, mobile wallets, and QR codes — let customers pay securely and quickly. It’s […]
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Is Your Website Mobile Friendly? Do This 5-Minute Test
Spring brings more phone searches. Slow site? They bounce before buying. What it is: Google’s PageSpeed test checks if your site loads fast on mobiles. How it works: Enter URL, get score on speed like LCP. Fix one thing like big image compress. Retest to see fix works, focus on mobiles where half traffic comes. […]
Platforms Evolve: From Messenger Ecosystems to Mobilegeddon and LinkedIn Learning
Social Platforms Become Full-Service Ecosystems This month marks a transformative leap for three of the web’s most dominant platforms. Facebook opens its Messenger app to third-party developers, enabling integrated services, bots, and a new vision for how businesses communicate with users. Meanwhile, LinkedIn makes its boldest move yet—acquiring Lynda.com, signaling a pivot from résumé platform […]
Facebook, Twitter, LinkedIn on the Move as Mobile Search Continues to Climb
Mobile Search Becomes the Default Mobile usage is no longer a prediction—it’s a reality. More than half of all digital traffic now comes from smartphones and tablets, and mobile search is steadily overtaking desktop as the default. This shift is not only impacting how users access content, but also how platforms like Facebook, Twitter, and […]
Mobile Video Meets Content Overload: Winning Attention
The Content Race Hits a Wall By early 2014, it was clear: the digital content arms race had reached a tipping point. Everywhere you looked — blogs, whitepapers, videos, infographics — brands were pumping out material at a breakneck pace. But something was off. Engagement metrics began to decline. More content no longer meant more […]
Mobile-First is No Longer a Trend — It’s the New Normal
2013 is closing out with a major shift in how people use the web. For the first time, mobile traffic is overtaking desktop traffic for many websites — not just for casual browsing, but for e-commerce, social media, and even B2B engagement. According to recent data from comScore, mobile devices (smartphones + tablets) now account […]
10 Ways to Use Foursquare for Business
Foursquare is a location-based smartphone application which offers check-in service to customers, marketers and businesses alike. You can use this mobile application to check-in to venues and share with your friends where you are, and obtain info about those places. Based on your updates, the application might assign you merit badges. It’s an interesting social concept […]
QR Codes on Gravestones to Access Memorials
Walking through a cemetery is often eerie and rather uncomfortable, especially knowing there were people who lost their lives and were buried in the ground beneath you. It’s not unusual to wonder about those who are deceased and what their stories were. When looking at gravestones you know their names and their life span, but […]
The First 5 Apps for Professionals on the iPhone 5 [OPINION]
Even as a longtime iPhone user, the excitement of getting a new phone is palpable. I just picked up my iPhone5, making me among the first to get the new iPhone at the flagship Apple store in San Francisco. The larger screen is great for apps, which I’m eagerly downloading now. Apparently I’m not the […]
Snaptag Versus QR Codes
QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all. […]