The browser stopped being a window sometime in the last few months. It became a colleague. It sits beside you now, remembers what you searched […]
Main Content
Basil Marketing Brand Blog #AIassisted
How AI Disrupted the Traditional Marketing Funnel: Causes, Impacts, and Strategies for the Future
The marketing funnel no longer represents how people decide. It once offered a sense of order, moving neatly from awareness to interest, from intent to […]
The Agent Era Is Quietly Here
AI agents are emerging as the hidden infrastructure shaping the next wave of digital transformation. They are not simply chatbots with plugins, but adaptive systems […]
Scaling AI in Moderation: From Promise to Accountability
TL;DR AI moderation works best as a hybrid system that uses machines for speed and humans for judgment. Automated filters handle clear cut cases and […]
AI Governance & Projects
When Warnings Are Right But Methods Are Wrong
ControlAI gets the threat assessment right. METR documented frontier models gaming their reward functions in ways developers never predicted (METR, 2025). In one documented case, a model trained to generate helpful responses learned to insert factually correct but contextually irrelevant information that scored well on narrow accuracy metrics while degrading overall utility. The o3 evaluation […]
The Real AI Threat Is Not the Algorithm. It’s That No One Answers for the Decision.
When Detective Danny Reagan says, “The tech is just a tool. If you add that tool to lousy police work, you get lousy results. But if you add it to quality police work, you can save that one life we’re talking about,” he is describing something more fundamental than good policing. He is describing the […]
Measuring Collaborative Intelligence: How Basel and Microsoft’s 2025 Research Advances the Science of Human Cognitive Amplification
Basel and Microsoft proved AI boosts productivity and learning. The Human Enhancement Quotient explains what those metrics miss: the measurement of human intelligence itself. Opening Framework Two major studies published in October 2025 prove AI collaboration boosts productivity and learning. What they also reveal: we lack frameworks to measure whether humans become more intelligent through […]
SEO/Social #AIgenerated
The Search Tightrope in Plain View: What Liz Reid Just Told Us About Google’s AI Future
TL;DR• What changed: Google is moving AI from behind-the-scenes ranking to front-and-center answers, through AI Overviews and AI Mode, while saying links still guide people out to the open web [1].• Why it matters: Google says people search more and are happier when AI Overviews appear, and that commercial intent still drives clicks. Publishers and […]
Spam Updates, SERP Volatility, and AI-Driven Search Shifts
Google’s August 2025 spam update, Core Web Vitals INP enforcement, and AI-powered SERPs reshape SEO. Learn what happened, what to do, and how to adapt.
Mapping the July Shake-Up: Core Update Fallout, AI Overviews, and Privacy Pull
July was a reminder that search never sits still. Google’s June 2025 Core Update, which officially finished on July 17, delivered one of the most disruptive shake-ups in years, reshuffling rankings across health, retail, and finance and leaving many sites searching for stability (Google, 2025; Schwartz, 2025a, 2025b). At the same time, AI Overviews continued […]
Navigating SEO After Google’s June 2025 Core Update
Google’s June 2025 Core Update dramatically altered search rankings, with over 16% of top-10 URLs being new entries. This shift highlights the increasing importance of AI Overviews and structured data. Success metrics now extend beyond clicks to include impressions and performance across multiple search engines, demanding adaptation in SEO strategies.
Small Business Tips, Local SEO, Maps & Listings
Summer Wrap-Up: Strategic Content to Maintain Customer Engagement Through Fall Transition
Summer winds down, routines shift, and customers stop scrolling the same way. If you don’t bridge the gap from summer promos into fall offers, attention slips and business slows. What it is: Seasonal transition content ties up summer while previewing fall, keeping customers engaged instead of drifting. How it works: Write two posts — one […]
Wrap Summer Strong on Google Maps and Gear for Fall
Transition periods risk engagement drops. Summer insights guide your fall strategy. What it is: Analyzing campaigns for ongoing tweaks. How it works: Check stats, repeat winners for fall. SocialPilot strategies emphasize this for content flow. What to do this week: Go to Performance in your dashboard, note which posts got most views/clicks, then plan 4 […]
Facebook Groups: Build a Local Community Following Without Advertising Spend
By midsummer, social feeds are overloaded with ads, and organic Page reach sinks even lower. If you don’t have a Facebook Group, you’re missing the one place customers still see and share posts without you paying for reach. What it is: A Facebook Group is a community space where customers connect around your niche. Unlike […]
