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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Mobile Growth in Retail: Cyber Shopping 2011

December 25, 2011 by Basil C. Puglisi Leave a Comment

What is known as Black Friday and Cyber Monday was extended this year to 10 days, with online retailers continuing their discounts throughout the week. What do the online shopping numbers for post-Thanksgiving sales tell us about the state of online shopping? It’s important to remember that the data is recent and fresh, many analyzers […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce Tagged With: business, cyber monday, mobile, Mobile & Technology

New Google Newsletter and Mobile Adwords Features

October 19, 2011 by Basil C. Puglisi Leave a Comment

Google Adwords launched new features in September 2011. These new features are geared towards making site clicks and even subscriptions to site newsletters or blogs easier to accomplish. Being able to get signed up to internal site options from the external source of a Google browser could go a long way in increasing traffic for […]

Filed Under: Digital Factics Blog, General, Search Engines Tagged With: adwords, google, local, mobile, Mobile & Technology, Search engine optimization, Visibility

SMX: What Makes Mobile Marketing Beneficial?

October 10, 2011 by Basil C. Puglisi Leave a Comment

Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]

Filed Under: Digital Factics Blog, Mobile, Mobile & Technology Tagged With: advertising, Marketing, mobile, mobile ads, mobile advertising, Visibility, Visibility Marketing

What Makes Mobile Search Marketing Beneficial?

September 23, 2011 by Basil C. Puglisi Leave a Comment

Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile Tagged With: advertising, local, Location, Marketing, mobile, Mobile & Technology, Visibility Marketing

Google+ is Open to ALL and Google+ Leading Mobile Development

September 20, 2011 by Basil C. Puglisi Leave a Comment

Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses. While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am […]

Filed Under: Branding & Marketing, Business Networking, Digital Factics Blog, Mobile, Social Media Topics Tagged With: google, googleplus, mobile, Mobile & Technology, Social Brand, Social Media, social network, video, Video Visibility, Visibility

Twitter Tools You May Not Be Able to Live Without

July 25, 2011 by Basil C. Puglisi Leave a Comment

There are so many options these days when it comes to Twitter tools that users on Windows systems can implement to help them schedule tweets, manage followers, or aggregate relevant content. However, as with many things, options for Mac OS X may not be as easily found. This tool supplies users with a simple, clean […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, General, Social Media Topics Tagged With: 140 characters, brand, Marketing, mobile, Social Brand, Social Media, twitter, Visibility

Why Online Videos are Important to Your Business?

July 1, 2011 by Basil C. Puglisi Leave a Comment

Videos are increasingly attracting huge audiences online. People love to share online video content, especially young people. They post them on social networking sites or spread them through e mails. Marketing people say that if you are not using video in your marketing campaign, you might soon be behind the crowd. Why is that? Think […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog Tagged With: advertising, brand, internet marketing, mobile, PR, video, Video Marketing, Video Visibility, Visibility

Tweet Tools: Increase Your Twitter Productivity with TweetSpinner

June 8, 2011 by Basil C. Puglisi 1 Comment

If your direct messages inbox is full of auto-follow spam messages or otherwise delayed or old information, you are probably like most other Twitter users that do not have TweetSpinner. Direct Messaging Inbox Archiving TweetSpinner provides more control over many important elements of managing your Twitter account fully, accurately, and lucratively. It will allow you […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, mobile, twitter, Visibility, Visibility Marketing

Publishing: A New E Book Revolution?

June 7, 2011 by Basil C. Puglisi Leave a Comment

Mike Matas: A next-generation digital book The popularity of e books is undeniable. According to the BBC, the use of e books in the UK has quadrupled in 2010. What started with Amazon’s Kindle and continued with other publisher producing their own version, like Nook from Barnes and Noble, has gotten a tremendous push with […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, blogger, Business Coach, ebooks, google tablet, internet marketing, ipad, ipad2, mobile, Mobile & Technology, publishing, Visibility

Mobile Business: Have All Shoppers Gone High-Tech?

June 6, 2011 by Basil C. Puglisi Leave a Comment

No, likely not all of them, but a recent study has shown that shoppers are now regularly checking prices online before purchasing in-store. Aware that shoppers had been checking pricing on larger items online, such as appliances, furniture, or home improvement items for quite some time, it seems this has finally carried over to everyday […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology Tagged With: advertising, brand, business, internet marketing, Marketing, mobile, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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