In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs […]
social network
Back to Basics: Why Facebook? [Internship]
Facebook is an important utility in digital communications that helps people connect with friends, family, and coworkers. Facebook can also make networking a whole lot easier. Statistics show that in July 2012, there were 955 million monthly active users. Approximately 81% of the monthly active users are located outside of the United States and Canada. […]
Over 60% of Forgotten Passwords Result in Website Abandonment
You’re logging into a website. Uh oh, what’s my username and password? Maybe it’s xyz, enter. ‘Username or password invalid’. Maybe it’s abc, enter. Again, ‘Username or password invalid’. Fiddlesticks. After exhausting all possible username & passwords, do you abandon the website or click ‘Forgot Password’, go into your email, retrieve the confirmation link, return […]
Get the WordOut! On Your Social Networks in One Smooth App
With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps available. When it comes to social media management apps, there are virtual loads of them available on the many different manufacturer app stores around […]
Facebook Declares Sponsored Stories Their Primary Ad Unit
Traditionally, Facebook has been reluctant to fill up its social content feeds and streams with ads. However, they have rolled out Sponsored Stories for ad units. This new option will open up a viable new ad inventory that can include placements on the home page.
Revolution of Social Data [Infographics]
Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc… Companies understand the value in […]
The Hard Truth about Facebook: Why the Facebook IPO looks like a Bad Investment
Facebook Does Not Produce any Content Facebook May be Maxed Out! Facebook Lacks Innovation Facebook Does Not Replace a Conversation! Facebook DOES NOT Produce Any Content! We have been told time and time again, “Content is King”. As an avid digital user, I have found this to be absolutely true. You may be hard pressed […]
Using Social Media for Brand Awareness
Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections made on sites like Facebook, Twitter and blogs are allowing them to better communicate with customers, more effectively draw in new leads and, over all else according to a July 2010 survey, increase customer awareness […]
Why Twitter is Better Than Facebook for Marketing Yourself as a Freelancer
Working as a freelance writer means a lot of self-promotion. Really, working as a freelance anything means a lot of self-promotion. It is up to yourself to get your name and work out there for the world to see. You are, in a sense, a business. Fortunately, in this day, social media gives you the […]
The Path Less Taken: Google+
We’ve all heard about Google+; but to be quite honest, Google’s social network seemed to fizzle out after its release. It’s certainly no Facebook or Twitter, but that hasn’t stopped several major marketers from switching gears lately to focus on Google+. But why? Not only is Google+ no Twitter and Facebook, but February reports showed […]