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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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social network

Bottlenose Surfs the Stream for You

March 20, 2012 by Basil C. Puglisi Leave a Comment

For many with large social networks, reading through social feeds can begin to require the same time and energy as any other full-time job. This social media overload can be frustrating to those who are dependent upon their social networks for industry news, communication with friends and colleagues, or research purposes. How do you separate […]

Filed Under: Digital Factics Blog, General Tagged With: Bottlenose, Chief executive officer, Executive director, facebook, Hedge fund, Social Media, social network, twitter

Reference.me – A Unique Business Social Site

March 15, 2012 by Basil C. Puglisi Leave a Comment

Since almost every social site claims to be unique, yet there are several floating around that seem to mirror each other, we have come to understand that often ‘unique social site’ in reality means, social site with a unique name. So when I came across Reference.me, I gave it a shot, but without any genuine […]

Filed Under: Digital Factics Blog, General Tagged With: Chief executive officer, Executive director, facebook, google, Hedge fund, LinkedIn, social network, Uniform Resource Locator

A New Kraze has Arrived. Meet LifeKraze.

March 4, 2012 by Basil C. Puglisi 7 Comments

When Facebook and Twitter were first launched, it’s safe to say that a collective thought went through everyone’s mind: “Why didn’t I think of that?” As LifeKraze enters the realm of social media, I believe that question will be whispered once again by a majority of the population. If you haven’t heard of LifeKraze yet, […]

Filed Under: Digital Factics Blog, General Tagged With: facebook, Gap Year, LifeKraze, Loyalty program, Motivation, Online Communities, Reebok, social network, Social Networking, Software release life cycle, twitter

New Facebook Ads Platform Goes Live on February 29th

February 26, 2012 by Basil C. Puglisi Leave a Comment

Facebook plans to release a new ad platform on February 29th that may profoundly change the way business is done on this social media network. Peter Corbett of iStrategyLabs, a social media marketing firm, recently said the following, “The company expects the new ads to perform 40 to 8o percent better than its previous product” […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: advertising, facebook, Facebook Platform, Facebook Premium Ads Overview, February, internet marketing, iStrategyLabs, Om Malik, Online advertising, Peter Corbett, Scribd, Slide show, Social Media, social network, video, YouTube

How to Create a Social Network that isn’t Phony

February 15, 2012 by Basil C. Puglisi 1 Comment

Networking has undergone many transformations over the years, and has now reached a sort of zenith in tandem with the Web 2.0. Before, networking simply meant hobnobbing with industry insiders, perhaps at conferences, perchance over cocktails. Now, with the advent and burgeoning popularity of social media, networking is nothing short of an intricate science, one […]

Filed Under: Digital Factics Blog, General Tagged With: facebook, Fortune (magazine), Hoffman, LinkedIn, Reid Hoffman, social network, Social network service, web 2.0

How Fab.com Achieved Two Million Users in Seven Months with #SocialCommerce Marketing Strategies

February 14, 2012 by Basil C. Puglisi Leave a Comment

Although Fab.com was founded in early 2010 as a social network for gay and lesbian users, it has quickly turned into an e-commerce site with an incredible following. As their social network base grew it made the leap from networking site to high-end flash sales. This young endeavor is already making a huge impact in […]

Filed Under: Branding & Marketing, Digital Factics Blog, General Tagged With: business insider, Etsy, Fab, Fab.com, facebook, social network, twitter

What Klout is Doing with User Data and #SocialCommerce

February 13, 2012 by Basil C. Puglisi Leave a Comment

Over the last few years, we have all observed as friends and followers found themselves virtually up-in-arms about privacy issues on just about every social network. Each one seems to have gone through its own growing pains when it comes to sometimes questionable sources declaring user’s information is being utilized in a variety of suspicious […]

Filed Under: Digital Factics Blog, General Tagged With: business insider, klout, Social Media, social network, twitter, Yelp

Empire Avenue Missions for Increased Social Engagement

February 8, 2012 by Basil C. Puglisi Leave a Comment

Empire Avenue is doing it again. They are mixing fun with social networking and engagement with impressive results. On Empire Avenue, users are encouraged to and rewarded for participating in social activities. In the past this has meant: Sharing and trading ‘stocks’ on individual users Participating in group discussions Earning increased value through usage of […]

Filed Under: Digital Factics Blog, General Tagged With: Chris Pirillo, empire avenue, facebook, Social Media, Social Media Networks, social network, Social networking service, twitter

Timely the Talented Twitter Tool

February 2, 2012 by Basil C. Puglisi Leave a Comment

As Twitter continues to become a most popular source of networking, communication, and aggregation, the list of tools available to help fully manage one or more Twitter accounts continues to grow. Although there are several options available online that are very similar, Timely seems to have refined all of the best available options in social […]

Filed Under: Digital Factics Blog, General Tagged With: facebook, Social Media, social network, Timely, twitter, URL shortening

LinkedIn Groups: Analytics, Stats, the data

November 28, 2011 by Basil C. Puglisi Leave a Comment

LinkedIn is by far the biggest professional social network and the second, after Facebook, in the total registered users in the social network world. 120 million register users as of August 2011 in about 200 countries and in 10 languages. What started as a place to connect those who are hiring with those who are […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, LinkedIn Groups, LinkedIn Stats, Social Brand, Social Media, social network

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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