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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Free Twitter and Facebook Tools for Social Media Management

June 19, 2012 by Basil C. Puglisi Leave a Comment

In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ago and in the digital world, we know things progress quickly. […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: business, Chief executive officer, Crowdbooster, Executive director, facebook, Hedge fund, Social Media, twitter

Real-Time Monitoring for Facebook Analytics

June 5, 2012 by Basil C. Puglisi Leave a Comment

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

Filed Under: Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, Social Brand Visibility, Social Media Tagged With: Basil C. Puglisi, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, Negative feedback, Puglisi Consulting Group

SignMyPad – the PDF Document and Signature Solution

June 4, 2012 by Basil C. Puglisi Leave a Comment

SignMyPad is a great app that is perfect for those in the sales industry, or those practicing law or real estate transactions. It allows users to fill in information in fields on a document as well as gain viable signatures from clients on-the-fly. The Test Running a test on an iPad shows that this is […]

Filed Under: Business, Digital Factics Blog, General, Mobile, Mobile & Technology, Sales & eCommerce Tagged With: Basil C. Puglisi, Chief executive officer, Digital Brand Marketing Education, Executive director, Fortune 500, Hedge fund, ipad, Puglisi Consulting Group

Commun.it Launches Their Relationship Management Service for Twitter

May 30, 2012 by Basil C. Puglisi Leave a Comment

Weeks ago, Communi.it extended a few initial pre-launch accounts for some social media educational business’s, such as DBMEi, they have announced their official roll out date for their Twitter management service. On June 5th, at the BlogWorld & New Media Expo in NYC, they will officially release the tool to the public

Filed Under: Digital Factics Blog, General Tagged With: Basil C. Puglisi, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, Management, Marketing, Online Communities, Puglisi Consulting Group, Social Media, Social Networking, twitter, User (computing)

Google Places for Your Service Industry

May 23, 2012 by Basil C. Puglisi Leave a Comment

An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.

Filed Under: Branding & Marketing, Business, Digital Factics Blog, General, Search Engines Tagged With: Chief executive officer, google, Google Place, google places, Hedge fund, internet marketing, Search engine optimization, Social Media, Web search engine

Turning Downloads into Leads

May 9, 2012 by Basil C. Puglisi Leave a Comment

Do you have an eBook, whitepaper, or newsletter available as a download online? If so, you may want to consider that many business owners have been able to turn those downloads into direct leads and even clients. Downloads can be a great source of lead generation for several reasons. At any given moment, tons of […]

Filed Under: Content Marketing, Digital Factics Blog, General, Publishing Tagged With: Basil C. Puglisi, business, Chief executive officer, Digital Brand Marketing Education, Executive director, Hedge fund, Puglisi Consulting Group, Small Business Owners

Optimizing Content Creation for Conversions

May 8, 2012 by Basil C. Puglisi Leave a Comment

Content can mean everything to a small business that is based online. While having a high search ranking may bring in more traffic, it doesn’t always equal more sales. However, marketers who make a focused effort on creating only the highest quality content can not only improve their positions on search engine rankings, but also […]

Filed Under: Branding & Marketing, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General Tagged With: Basil C. Puglisi, Chief executive officer, Content marketing, Conversion rate, Executive director, Hedge fund, Landing page, Puglisi Consulting Group

CEOs and Social Media Influence in the Workplace

April 15, 2012 by Basil C. Puglisi Leave a Comment

Although there is already a growing list of reasons why it is beneficial for every member of a company’s team to participate in social networking, there may be another new reason that should encourage further consideration. BRANDfog Study A recent study conducted by BRANDfog shared some rather concerning statistics about CEO participation in company leadership […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: brand, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, LinkedIn, Social Media, twitter

What is in Our Mobile Future?

April 12, 2012 by Basil C. Puglisi Leave a Comment

In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the  PC’s in just a few years. The Past and Future of Mobile  Updated Video as previous was removed, EQUALMAN hits home the Mobile As mobile use increases in the […]

Filed Under: Digital Factics Blog, General, Mobile, Mobile & Technology Tagged With: Artificial intelligence, Basil C. Puglisi, Chief executive officer, Executive director, Fortune 500, Hedge fund, Marketing, Mobile device, Mobile operating system, Smartphone

Improved Facebook Advertising Campaign Performance

April 10, 2012 by Basil C. Puglisi Leave a Comment

Social media marketing, research has shown, is the fastest growing platform for advertisers. With promises of increased customer engagement and low marketing costs, advertisers flocked to this platform in droves. 76% of companies in the US use social media. Over three quarters of marketing officers believe they will increase their ROI this year through social […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: advertising, Chief executive officer, Cost per action, facebook, Hedge fund, LinkedIn, Return on investment, social media marketing, Techlightenment, twitter, Will Ashton

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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