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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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#AboutTime: Facebook Embraces Hashtags — But Should You?

June 25, 2013 by Basil C. Puglisi Leave a Comment

It finally happened. As of June 12, 2013, Facebook officially supports hashtags. Once the domain of Twitter, hashtags are now clickable and searchable on Facebook, enabling users to see public conversations around specific words and phrases. The goal? Make it easier to follow trending topics and real-time conversations — and give Facebook a shot at […]

Filed Under: Digital Factics Blog, Uncategorized Tagged With: facebook, Social Media

Back to Basics: Why Facebook? [Internship]

September 10, 2012 by Basil C. Puglisi 1 Comment

Facebook is an important utility in digital communications that helps people connect with friends, family, and coworkers. Facebook can also make networking a whole lot easier. Statistics show that in July 2012, there were 955 million monthly active users. Approximately 81% of the monthly active users are located outside of the United States and Canada. […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: facebook, higher education, internship, Social Media, social network

Will Airtime Re-Humanize the Internet?

June 24, 2012 by Basil C. Puglisi Leave a Comment

The internet has left some parts of humanity more isolated from one another while simultaneously connecting them in ways we never had in the not-so-distant past. While it has certainly done far more good on the connection end than it has done bad on the isolation side, there are still many things that we are […]

Filed Under: Digital Factics Blog, General, Social Media, Video Tagged With: Airtime, Chatroulette, facebook, Internet Relay Chat, Sean Parker, Shawn Fanning, skype, YouTube

Free Twitter and Facebook Tools for Social Media Management

June 19, 2012 by Basil C. Puglisi Leave a Comment

In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ago and in the digital world, we know things progress quickly. […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: business, Chief executive officer, Crowdbooster, Executive director, facebook, Hedge fund, Social Media, twitter

What is Tout?

June 18, 2012 by Basil C. Puglisi Leave a Comment

We have had many Pinterest and Instagram-a-holics since those two stormed their way onto the social scene. However, short of YouTube we have had very few platforms that have provided us with a quick and easy method for uploading videos. Until now. Tout is a social media platform that enables users to take their own […]

Filed Under: Digital Factics Blog, General, Mobile & Technology, Social Media, Video Tagged With: Chief executive officer, facebook, Greta van Susteren, Instagram, Katie Couric, Tout, twitter, Weather Channel, YouTube

Get the WordOut! On Your Social Networks in One Smooth App

June 11, 2012 by Basil C. Puglisi Leave a Comment

With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of the mess to find the most flexible, full-bodied, and affordable apps available. When it comes to social media management apps, there are virtual loads of them available on the many different manufacturer app stores around […]

Filed Under: Digital Factics Blog, General Tagged With: Chief executive officer, Executive director, facebook, LinkedIn, Smartphone, Social Media, social network, twitter

Real-Time Monitoring for Facebook Analytics

June 5, 2012 by Basil C. Puglisi Leave a Comment

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

Filed Under: Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, Social Brand Visibility, Social Media Tagged With: Basil C. Puglisi, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, Negative feedback, Puglisi Consulting Group

Facebook Declares Sponsored Stories Their Primary Ad Unit

June 3, 2012 by Basil C. Puglisi Leave a Comment

Traditionally, Facebook has been reluctant to fill up its social content feeds and streams with ads. However, they have rolled out Sponsored Stories for ad units. This new option will open up a viable new ad inventory that can include placements on the home page.

Filed Under: Digital Factics Blog, General, Social Media Tagged With: 1-800-Flowers, advertising, Class action, facebook, Facebook features, Marketing, Online Communities, social network, Sponsor (commercial)

Commun.it Launches Their Relationship Management Service for Twitter

May 30, 2012 by Basil C. Puglisi Leave a Comment

Weeks ago, Communi.it extended a few initial pre-launch accounts for some social media educational business’s, such as DBMEi, they have announced their official roll out date for their Twitter management service. On June 5th, at the BlogWorld & New Media Expo in NYC, they will officially release the tool to the public

Filed Under: Digital Factics Blog, General Tagged With: Basil C. Puglisi, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, Management, Marketing, Online Communities, Puglisi Consulting Group, Social Media, Social Networking, twitter, User (computing)

Revolution of Social Data [Infographics]

May 24, 2012 by Basil C. Puglisi Leave a Comment

Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc… Companies understand the value in […]

Filed Under: Digital Factics Blog, General, Social Media, Social Media Topics Tagged With: Andreas Weigend, facebook, LinkedIn, Social Media, Social Media Examiner, social network, Stanford University, twitter

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Responsible AI (#AIgenerated by Agents)

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

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