The Changing Social Landscape Social media is no longer the wild west. Platforms like Facebook are tightening the reins, pushing back against cheap engagement tricks like clickbait headlines. At the same time, attention spans continue to shift toward fast, ephemeral, micro-content — the kind popularized by Snapchat, Instagram’s Hyperlapse, and bite-sized video loops. These trends […]
business
Well I Never, Five Tech Developments We Didn’t See Coming
The world of modern technology moves so very quickly. It is difficult to keep abreast from week to week as scientists, computer experts and programmers come up with so many new and exciting developments. Some innovations – such as the useful and fun Google Goggles – have come right out of nowhere in so far […]
Startup Hiring Tips: Use Creativity and Technology to Find the Right People
Hiring new employees for any startup can be a real challenge. Dipping into the gene pool and trying to pluck out the best and brightest to bring on board can present a problem depending on the size of your company. Smaller companies need people who can fill many roles. Many startups are lean and mean […]
Constant Contact: eMail Marketing [INTERNSHIP]
Constant contact is an online marketing company that allows you to stay connected with your customers all around the world. With the world rapidly moving their marketing towards the web, constant contact is a great way to anticipate new customers. They offer their services primarily to small businesses, membership associations, and nonprofit organizations. Constant contact […]
Benefits of Adding a Subscription Component to Your Website
Advantages for Vendors Building a subscription website or adding a subscription component to an existing website is a rapidly growing trend, offering vendors a host of benefits, including the opportunity to increase revenues exponentially. Subscription models allow you to establish long-term relationships with customers as opposed to settling for a one-time purchase. They offer predictable […]
A Guide To Virtual Services – How They Are Modernising The World
When it comes to being successful in the world of business, having the right company image is key. No matter how great a company may be, without looking professional, it won’t get very far. Getting that all important professional image can be a difficult task, especially for smaller businesses. One of the major elements required […]
Best Ways to Market to Different Generations
Every successful business owner knows that marketing is the key to expanding a business and gaining new customers, but not all types of marketing are equally effective. Multiple marketing techniques exist; each of which are helpful for reaching different age demographics. Knowing which type of approach to use to target various generations is essential for […]
Google AdWords, Part 2 [Internship]
As you read in the Google Adwords part one, pay per click (PPC) is one of the options Google offers as an advertising feature. However, PPC is not the only feature. Cost Per Impression (CPI) is another online advertising tool that Google offers. CPI usually is in the form of a banner ad on a […]
4 Top Internet Business Ventures to Keep an Eye On
By now, almost everyone knows about a little thing called the Internet. While it’s not necessarily healthy to surf the Web all day long (ahem, Facebook and Twitter addicts), the Internet can provide a little respite from that less than enjoyable task called work. New applications and websites are popping up every day; there’s literally […]
Why Apps are So Useful for Business
Business owners rely on every resource they can get to help manage and monitor the endless aspects of their work. From good employees to effective office supplies and efficient infrastructure, the success or failure of a business depends upon many factors, all of which need to work together harmoniously. This is why apps are such […]