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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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5 Ways Windows 8 Will Benefit Businesses

October 22, 2012 by Basil C. Puglisi Leave a Comment

The brand new Windows 8 is finally here after being released back in October 2012, and it will soon be the default operating system on all new laptops and PCs, as well as on Microsoft tablets such as the upcoming Surface tablet. The changes to this new Windows OS and the differences compared to the […]

Filed Under: Business, Digital Factics Blog, General, Guest Bloggers, Mobile & Technology Tagged With: business, PC, software, technology, Windows

Is Your Website Deliciously Sticky?

October 19, 2012 by Basil C. Puglisi 4 Comments

What is the point of having a website? It’s to let people know all about your business, your products, your services; it’s to give them the information they need to contact you; and it’s to give them the information they need to choose you over your competitors. It’s also supposed to convince people to browse […]

Filed Under: Branding & Marketing, Content Marketing, Digital Factics Blog, General, Guest Bloggers, Web Development, websites Tagged With: brand, business, content, website

Seth Godin’s “All Marketers Tell Stories” [Internship]

October 15, 2012 by Basil C. Puglisi Leave a Comment

                Seth Godin made a valuable point when stating, “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” Godin has made several other valuable points in his book, “All Marketers Tell Stories”. He focuses on a person’s “worldview” which is someone’s own rules, values, beliefs, and biases. […]

Filed Under: Authors, Branding & Marketing, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General Tagged With: advertising, brand, business, Marketing, Social Brand, Social Media

The 5 Best Annual Technology Conventions

October 14, 2012 by Basil C. Puglisi Leave a Comment

From the creation of cars, to ergonomic couches, to prosthetic joints, technological advancements lay down the path for a brighter future. As everyone at Box and Dice knows all too well, it’s essential that we foster our excitement for technological development and learn as much as we can about its possibilities. Here are some top […]

Filed Under: Conferences & Education, Digital Factics Blog, General, Guest Bloggers Tagged With: business, conferences, education, Mobile & Technology

10 Ways to Use Foursquare for Business

October 13, 2012 by Basil C. Puglisi 2 Comments

Foursquare is a location-based smartphone application which offers check-in service to customers, marketers and businesses alike. You can use this mobile application to check-in to venues and share with your friends where you are, and obtain info about those places.  Based on your updates, the application might assign you merit badges. It’s an interesting social concept […]

Filed Under: Business, Digital Factics Blog, General, Guest Bloggers, Sales & eCommerce, Social Brand Visibility, Social Media, Social Media Topics Tagged With: advertising, business, Marketing, mobile, Mobile & Technology, Visibility

3 Tips to Effectively Market Your Real Estate Website

October 7, 2012 by Basil C. Puglisi 1 Comment

The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website: Proper Domain Selection The first step is choosing a domain name […]

Filed Under: Business, Business Networking, General, Guest Bloggers, Sales & eCommerce Tagged With: business, Marketing, real estate, SEO, Social Media

The First 5 Apps for Professionals on the iPhone 5 [OPINION]

October 2, 2012 by Basil C. Puglisi 9 Comments

Even as a longtime iPhone user, the excitement of getting a new phone is palpable. I just picked up my iPhone5, making me among the first to get the new iPhone at the flagship Apple store in San Francisco. The larger screen is great for apps, which I’m eagerly downloading now. Apparently I’m not the […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Mobile, Mobile & Technology Tagged With: business, mobile, Mobile & Technology

Making Money With Your Webinar- Structure Your Content in Five Easy Steps!

September 26, 2012 by Basil C. Puglisi Leave a Comment

So, you finally decided to try out a webinar to make money. By now, you probably have an idea as to the type of webinar that you would like to make money from. Perhaps you have a pre-recorded webinar on your computer with a teaching or sermon that you would like to share with the […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Guest Bloggers, Sales & eCommerce Tagged With: business, content, webinar

What is Inbound Marketing? [Internship]

September 24, 2012 by Basil C. Puglisi 4 Comments

            Inbound marketing is a way of making yourself or your company easy to find and drawing people to your website by producing content that appeals to your visitors. The term “inbound marketing” was coined in 2005 by HubSpot’s Brian Halligan because he believed that traditional marketing was becoming less effective. Inbound marketing includes content […]

Filed Under: Authors, Branding & Marketing, Business, Digital Factics Blog, General Tagged With: business, inbound, internet marketing, Marketing, Social Media, Visibility, website

Free Twitter and Facebook Tools for Social Media Management

June 19, 2012 by Basil C. Puglisi Leave a Comment

In a previous blog post titled Twitter Tools You May Not Be Able to Live Without, we covered several tools that could quickly become vital management elements in your social sharing toolbox. However, that post was just a month short of a full year ago and in the digital world, we know things progress quickly. […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: business, Chief executive officer, Crowdbooster, Executive director, facebook, Hedge fund, Social Media, twitter

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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