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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Authors

SxSW 2013, @BasilPuglisi debut as BOD Social Media Club International

March 17, 2017 by Basil C. Puglisi 1 Comment

Social Media CLub BOD, Basil Puglisi, Social Media, SxSW

SXSW 2013 is an expansive, vibrant festival and conference taking place in Austin, Texas, from March 8 to 17. It is an overwhelming yet exhilarating event where thousands of artists, filmmakers, tech innovators, and industry professionals converge. With about 2,500 bands performing on over 100 stages across the city, the music offerings alone range broadly—from […]

Filed Under: Authors, Branding & Marketing, Conferences & Education, Digital Factics Blog, Events & Local, Social Brand Visibility, Social Media, Social Media Topics

A Look At Mobile Marketing [INTERNSHIP]

December 17, 2012 by Basil C. Puglisi Leave a Comment

Mobile marketing is sky rocketing due to smart phones and advanced technologies coming about. Mobile marketing is marketing on a mobile device or through the means of any wireless network. This includes cell phones and tablets. Mobile marketing is an extension of online marketing that focuses on targeted audiences viewing ads on their mobile devices. […]

Filed Under: Authors, Digital Factics Blog, General, Mobile, Mobile & Technology

A Look at Google+ [INTERNSHIP]

December 3, 2012 by Basil C. Puglisi Leave a Comment

At first Google+ was launched as an individual only field test. Google soon after received an outstanding demand for new accounts and then opened it up to people over the age of eighteen. A few months later Google plus was opened for the younger age group. It’s obvious to see that Google plus received a […]

Filed Under: Authors, Digital Factics Blog, General, Search Engines, Social Brand Visibility, Social Media, Social Media Topics

A Look at Pinterest [INTERNSHIP]

November 26, 2012 by Basil C. Puglisi Leave a Comment

Pinterest calls themselves a “virtual pin board”. This website is known for connecting people from all over the world through common tastes and interests. There are many uses for Pinterest including finding new recipes and do it yourself projects. The content that you post is called “pins” and your pins get organized in boards. Pinterest […]

Filed Under: Authors, Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics

Constant Contact: eMail Marketing [INTERNSHIP]

November 21, 2012 by Basil C. Puglisi Leave a Comment

Constant contact is an online marketing company that allows you to stay connected with your customers all around the world. With the world rapidly moving their marketing towards the web, constant contact is a great way to anticipate new customers. They offer their services primarily to small businesses, membership associations, and nonprofit organizations. Constant contact […]

Filed Under: Authors, Business, Business Networking, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, Sales & eCommerce Tagged With: business, content, email marketing, Marketing, Promotions

A Look at Reddit [INTERNSHIP]

November 19, 2012 by Basil C. Puglisi Leave a Comment

Reddit.com is a different kind of social network. It is a social news website that allows their users to submit content in the form of either a link or text and share it with the Reddit community. The site has their own kind of search optimization that allows users to rise to the top of […]

Filed Under: Authors, Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: Social Media, Visibility

A look at StumbleUpon [INTERNSHIP]

November 11, 2012 by Basil C. Puglisi 1 Comment

StumbleUpon is an interesting social media website that provides you with all different kinds of content. You can personalize your own Stumbleupon page to your own interests. This will give your own home page that is personalized to content and stories that you might be interested in. StumbleUpon recommends to you stories and content that […]

Filed Under: Authors, Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: content, content management, Social Brand, Social Media

Twitter [INTERNSHIP]

November 9, 2012 by Basil C. Puglisi Leave a Comment

It is clear to see how Twitter can be part of our daily lives. Some people feel the need to keep their followers updated on their lives, and some people use it to educate people. The good thing about twitter is that there is a personal use, and a business use. Twitter allows people to […]

Filed Under: Authors, Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: Social Brand, Social Media, twitter

Google AdWords, Part 2 [Internship]

November 3, 2012 by Basil C. Puglisi Leave a Comment

As you read in the Google Adwords part one, pay per click (PPC) is one of the options Google offers as an advertising feature. However, PPC is not the only feature. Cost Per Impression (CPI) is another online advertising tool that Google offers. CPI usually is in the form of a banner ad on a […]

Filed Under: Authors, Digital Factics Blog, General, Search Engines, SEO Search Engine Optimization Tagged With: advertising, adwords, business, google, internet marketing, Marketing, ppc

Seth Godin’s “All Marketers Tell Stories” [Internship]

October 15, 2012 by Basil C. Puglisi Leave a Comment

                Seth Godin made a valuable point when stating, “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” Godin has made several other valuable points in his book, “All Marketers Tell Stories”. He focuses on a person’s “worldview” which is someone’s own rules, values, beliefs, and biases. […]

Filed Under: Authors, Branding & Marketing, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General Tagged With: advertising, brand, business, Marketing, Social Brand, Social Media

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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