Digital Strategy, Content, and AI Since 2009
Every AI visual looks the same, and HAIA-SMART Creative gives the image a job.
HAIA-SMART Creative is a free prompt that evaluates the images, infographics, and carousels an author already has and writes paste-ready prompts for the visuals the author needs. It ties every visual to its post through the Visual Hook Rule, and the full tool runs in the post with a PDF and a .md file.
Most of the market is selling AI SEO tricks. The real shift is governance: being found, cited, and represented accurately inside AI answers, with a named human accountable for each correction. SEO is the floor, not the finish line.
In 2009, a blog post about social media. Today, over twenty white papers, three published books with two more pending, and the operating architecture for human-AI collaboration that the industry is still figuring out how to build. This past week, after publishing post 1001, I noticed basilpuglisi.com had crossed one thousand published articles. A thousand […]
TL;DR• What changed: Google is moving AI from behind-the-scenes ranking to front-and-center answers, through AI Overviews and AI Mode, while saying links still guide people out to the open web [1].• Why it matters: Google says people search more and are happier when AI Overviews appear, and that commercial intent still drives clicks. Publishers and […]
Part 2: From Pilots to Transformation Pilots are safe. Transformation is bold. That is why so many AI projects stop at the experiment stage. The difference is not in the tools but in the system leaders build around them. Organizations that treat AI as an add-on end up with slide decks. Organizations that treat it […]
Google’s August 2025 spam update, Core Web Vitals INP enforcement, and AI-powered SERPs reshape SEO. Learn what happened, what to do, and how to adapt.
The plug-in layer is no longer optional. Enterprises now curate GPT Store stacks, Grok plug-ins, and compliance filters the same way they once curated app stores. The fact is adoption crossed three million custom GPTs in less than a year (OpenAI, 2024). The tactic is simple: use curated sections for research, compliance, or finance so […]
July was a reminder that search never sits still. Google’s June 2025 Core Update, which officially finished on July 17, delivered one of the most disruptive shake-ups in years, reshuffling rankings across health, retail, and finance and leaving many sites searching for stability (Google, 2025; Schwartz, 2025a, 2025b). At the same time, AI Overviews continued […]
Google’s June 2025 Core Update dramatically altered search rankings, with over 16% of top-10 URLs being new entries. This shift highlights the increasing importance of AI Overviews and structured data. Success metrics now extend beyond clicks to include impressions and performance across multiple search engines, demanding adaptation in SEO strategies.
Search visibility is shifting again, and this time the changes are subtle but far-reaching. The big story through May is not a new algorithm, but the ongoing volatility from March’s core update, combined with growth signals in Bing and DuckDuckGo and a steady Yandex share that still matters in regional markets. At the same time, […]
