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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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source custody

The World Came for Soccer and Found America

June 27, 2026 by Basil Puglisi Leave a Comment

They came for the World Cup and found ranch dressing, Buc-ee’s, and a country nothing like the one the media sells. The warm clips are not the whole story, and neither is the grim feed. Here is the honest standard for telling the difference, and why it matters after 250 years.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Community Activities, Digital & Internet Marketing, Healthy and Active, Local Biz Tips - Small Business, news, Policy & Research, Social Brand Visibility, Social Media, Video Tagged With: America250, American culture, media bias, media literacy, portrayal bias, source custody, World Cup 2026, World Cup tourists

AI Visibility: Be the Human Voice AI Can Find

June 25, 2026 by Basil Puglisi Leave a Comment

A clear human voice standing out inside an AI-generated answer.

Most of the market is selling AI SEO tricks. The real shift is governance: being found, cited, and represented accurately inside AI answers, with a named human accountable for each correction. SEO is the floor, not the finish line.

Filed Under: AI Artificial Intelligence, AI Governance, Basil's Blog #AIa, Content Marketing, PR & Writing, Search Engines, SEO Search Engine Optimization Tagged With: AI Governance, AI Overviews, AI search, AI Visibility Governance, Bing Webmaster Tools, citation accuracy, crawler governance, Generative Engine Optimization, Human-AI Collaboration, NIST AI RMF, SEO, source custody

SCOPE: SOURCE CUSTODY OBSERVABLE PUBLICATION EVIDENCE

June 2, 2026 by Basil Puglisi 1 Comment

a vertical flowchart showing the three SCOPE tiers with their fields, time estimates, and evidentiary strength ratings. This visualizes the core implementation decision the reader faces.

Your citations are only as strong as the record behind them. HAIA-SCOPE is a three-tier documentation protocol that records what you verified, when you verified it, and where the preserved copy lives. The record stays private until you need it. When automated enforcement flags your work or a reviewer challenges a citation, only the author who maintained a SCOPE record can produce one.

Filed Under: AI Artificial Intelligence, AI Governance, AI Thought Leadership, Policy & Research, PR & Writing, Publishing, SOURCE CUSTODY OBSERVABLE PUBLICATION EVIDENCE, Thought Leadership, Working Papers Tagged With: AI Governance, citation verification, evidentiary record, fault-based publication ethics, HAIA-CARCS, HAIA-SCOPE, publication integrity, reference rot, source custody, Source Provenance Ledger

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AI Visibility: Be the Human Voice AI Can Find

The Continued Failure in AI Literacy: AILit produced a starting point halfway through the race and called theory a framework

A Munich Court Rejected the AI Disclaimer Defense. A Frontier AI Company Answers for What It Publishes.

New York Skipped the AI Disclosure Fight. It Went Straight to Human Accountability.

The Oldest AI Law Is Already Being Enforced: GDPR and the Automated Decision

The Liability Map: The Three Channels Through Which AI Creates Legal Exposure

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