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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Google Places for Your Service Industry

May 23, 2012 by Basil C. Puglisi Leave a Comment

An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.

Filed Under: Branding & Marketing, Business, Digital Factics Blog, General, Search Engines Tagged With: Chief executive officer, google, Google Place, google places, Hedge fund, internet marketing, Search engine optimization, Social Media, Web search engine

Google Started Changing the Way Search Results are Shown

April 11, 2012 by Basil C. Puglisi Leave a Comment

Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the […]

Filed Under: Digital Factics Blog, General, Search Engines Tagged With: Algorithm, Amit Singhal, Chief executive officer, Executive director, google, Google search, Metaweb Technologies, Search engine results page, Web search engine, Wikipedia

Why Blogs Matter More than Ever for SEO

April 4, 2012 by Basil C. Puglisi 3 Comments

I recently showed a college student a blog post I was working on, and he asked me what percentage of the content I dedicated to keyword phrases. He had taken a course in SEO, and he understood keyword density. So do I. But even as an SEO copywriter, it’s not really something that I take […]

Filed Under: Digital Factics Blog, General Tagged With: blog, google, Internaut, pinterest, Search engine optimization, twitter, Web content, Web search engine

The Path Less Taken: Google+

March 26, 2012 by Basil C. Puglisi 2 Comments

We’ve all heard about Google+; but to be quite honest, Google’s social network seemed to fizzle out after its release. It’s certainly no Facebook or Twitter, but that hasn’t stopped several major marketers from switching gears lately to focus on Google+. But why? Not only is Google+ no Twitter and Facebook, but February reports showed […]

Filed Under: Digital Factics Blog, General Tagged With: facebook, google, Search engine optimization, social network, Social networking service, twitter, Web search engine

Google Started Changing the Way Search Results are Shown

March 19, 2012 by Basil C. Puglisi Leave a Comment

Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the […]

Filed Under: Digital Factics Blog, General, Search Engines Tagged With: Amit, Amit Singhal, google, Google search, Metaweb Technologies, Searching, SERP, Web search engine

The New Social Marketing Strategy with Google+

February 1, 2012 by Basil C. Puglisi 6 Comments

As a marketer, your social profile must be thriving on Facebook, Twitter, and LinkedIn. But the important question is, ‘Is it thriving over Google+?’ I can assure you that most of you will answer in the negative. However, it is not too late. Grab a business page over at Google+ as soon as you finish […]

Filed Under: Digital Factics Blog, General Tagged With: CrunchBase, facebook, google, Google search, LinkedIn, Richie Richardson, Search engine optimization, social search, Web search engine

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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