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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Why Blogs Matter More than Ever for SEO

April 4, 2012 by Basil C. Puglisi 3 Comments

I recently showed a college student a blog post I was working on, and he asked me what percentage of the content I dedicated to keyword phrases. He had taken a course in SEO, and he understood keyword density. So do I. But even as an SEO copywriter, it’s not really something that I take […]

Filed Under: Digital Factics Blog, General Tagged With: blog, google, Internaut, pinterest, Search engine optimization, twitter, Web content, Web search engine

What a Successful Company Blog Says about Your Business

March 18, 2012 by Basil C. Puglisi 7 Comments

We’ve all seen them – the company blog that is buried within the site map, with a single “Welcome” post that is three years old. Or the blog that is littered with bad grammar, typos or business jargon. A bad company blog can give off the impression that you’re lazy, technology-challenged, or you think you’re […]

Filed Under: Digital Factics Blog, General, PR & Writing, Publishing Tagged With: blog, business, Chicago, facebook, internet marketing, Social Media, twitter, Web design

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by Basil C. Puglisi Leave a Comment

Ready to understand why some people are far more successful than others? Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce Tagged With: blog, brand, business, conferences, facebook, FourSquare, LinkedIn, news, PR, publishing, Puglisi, Social Brand, Social Media, video, Visibility, website, YouTube

Google+ Pages Open the Doors for Brands and Businesses

November 16, 2011 by Basil C. Puglisi Leave a Comment

This past June, immediately after Google launched it’s highly anticipated Google+ social network, internet savvy businesses like Ford, Dell and Mashable.com rushed to create pages for their brands. Only to have them removed a few days later. Google’s announcement soon followed: “In the meantime, we ask you not to create a business profile using regular […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, blog, brand, Business Consulting, google, internet marketing, Marketing, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

6 of the Best Guest Posting Tips

September 21, 2011 by Basil C. Puglisi Leave a Comment

Guest posting can be a very lucrative venture for all parties involved. The owner of the blog is provided with free content, and the writer of the content is given acknowledgement of their wisdom on the chosen topic. In this aspect, guest posting seems to benefit both parties equally. However, it can be just as […]

Filed Under: Content Marketing, Digital Factics Blog, PR & Writing, Publishing Tagged With: blog, blogging, brand, guest blogger, networking, publishing, Social Media, Visibility, Writing

Turn Your Social Media Content into Something Incredible with FeedFabrik

September 13, 2011 by Basil C. Puglisi Leave a Comment

By now most folks who use the internet for work, play, or both, are likely to have generated a bit of personal or business content on their social media sites. Blogs, videos, articles, tweets, and more have their own special place online for quick and easy access when you need to reference them, share them, […]

Filed Under: Content Marketing, Digital Factics Blog, PR & Writing, Social Media Topics, Traditional Marketing Tagged With: blog, blogger, Mobile & Technology, publishing, self-publish, Social Media, Visibility

Develop Your Brand with Daylife

September 6, 2011 by Basil C. Puglisi Leave a Comment

Providing consumers with cloud features including on-demand media options, DayLife is supplying their users with more features, functionality, and faster cycling. A comprehensive solution that is designed for digital publishers who may require the freedom to focus on creative experiences instead of constant publication input. How Does DayLife Work? DayLife provides a Publisher’s Suite that […]

Filed Under: Content Marketing, Digital Factics Blog, General, PR & Writing Tagged With: blog, brand, publishing, Visibility, website

Tumblr VS WordPress

August 9, 2011 by Basil C. Puglisi Leave a Comment

According to statistic reports, as of January 2011, the 4 year old site Tumblr.com has 20,873,182 users. For the same period WordPress.com, the older site (by 4 years), announced they have 20,787,904 websites powered by wordPress.com This is the first time anybody overtook WordPress.com, and it became kind of big news among the blogosphere. To […]

Filed Under: Digital Factics Blog, PR & Writing, SEO Search Engine Optimization, Social Media Topics Tagged With: blog, blogger, brand, publishing, self-publish, small business, Social Media, Social Media Social Brand Visibility, Visibility

7 Digital and Internet Media Conferences you should know about

June 24, 2011 by Basil C. Puglisi Leave a Comment

Part of any smart businesses marketing plan is the continued education of the employees responsible for these vital tasks. For this reason many businesses schedule regular digital and internet conferences for their marketing departments. 7 Highly Informative Digital and Internet Media Conferences Over 500 of the top decision makers in the entertainment, technology, and media […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, brand, business, conferences, digital, education consulting business coach, internet, Marketing, news, PR, Social Media, Visibility

Social Media is Saving Lives & Raising Awareness

June 20, 2011 by Basil C. Puglisi Leave a Comment

Has social media proved itself beneficial to your business? What if it actually saved your life or the lives of your children? Would you be a believer then? Haiti Earthquake We heard plenty of stories after the earthquake in Haiti last year of survivors under the rubble tweeting their locations, pleading for rescue. We may […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: advertising, awareness, blog, brand, charity, local, Marketing, PR, Social Brand, Social Media, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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