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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by Basil C. Puglisi Leave a Comment

Ready to understand why some people are far more successful than others? Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce Tagged With: blog, brand, business, conferences, facebook, FourSquare, LinkedIn, news, PR, publishing, Puglisi, Social Brand, Social Media, video, Visibility, website, YouTube

#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

November 30, 2011 by Basil C. Puglisi Leave a Comment

NASA has quite an impressive social media plan in place that has already created quite a social buzz. There innovative and interactive ideas has gained them a solid reputation for achieving success with social engagement. At the Social Media World Forum in New York, I had a chance to hear Stephanie L. Schierholz, Social Media […]

Filed Under: Digital Factics Blog, General, Mobile, Mobile & Technology, Social Brand Visibility, Social Media Topics, Video Tagged With: brand, FourSquare, Gowalla, Location Based, NASA, news, PR, SMWF, Social Media, Visibility

How Facebook became Pornbook [News]

November 19, 2011 by Basil C. Puglisi Leave a Comment

Facebook tackled by its own value! Facebook users where so outraged over the content that they engaged with it! That’s right, Hardcore Porn created a massive engagement practice that spread the content like crazy! As users commented on the photo’s, mostly in outrage, the Facebook algorithm moved the content to the top of the news […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: facebook, news, porn, pornbook, viral

Klout has its users in a frenzy: Could Peer Index and Empire Ave gain ground? [OPINION]

October 26, 2011 by Basil C. Puglisi Leave a Comment

Klout @Users and @Brands, we screwed you all but we think we got it now! Klout might have overestimated their own Klout just after a wonderful video was published less then 24hrs ago by the Wall Street Journal. Today we’re releasing a new scoring model with insights to help you understand changes in your influence. […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: klout, news, social influence

Twitter Teams Up with the Weather Channel Social

August 26, 2011 by Basil C. Puglisi Leave a Comment

On August 11th, The Weather Channel integrated weather forecast and news with the social media realm. Those who frequent The Weather Channel website for news on local weather can now sign into the site via their Twitter account to catch and share tweets from those in their area. Users can also spread tweets across TWC’s […]

Filed Under: Content Marketing, Digital Factics Blog, General, Social Media Topics Tagged With: hurricane twitter, news, social media hurricane, social weather, twitter, twitter news, video, Visibility, weather

Earthquake: Twitter An Emergency Communication Tool

August 23, 2011 by Basil C. Puglisi Leave a Comment

What is your Social Media Emergency Management plan? At around 2pm today, an Earthquake with an epicenter about 34 miles NW of Richmond, VA. 87 miles SW of DC. began felt as far north as #NYC and New Jersey. While tens of thousands flocked to their cell phones and TV service, twitter spread the word […]

Filed Under: Conferences & Education, Digital Factics Blog Tagged With: earthquake, emergency management, Mobile & Technology, news, twitter

7 Digital and Internet Media Conferences you should know about

June 24, 2011 by Basil C. Puglisi Leave a Comment

Part of any smart businesses marketing plan is the continued education of the employees responsible for these vital tasks. For this reason many businesses schedule regular digital and internet conferences for their marketing departments. 7 Highly Informative Digital and Internet Media Conferences Over 500 of the top decision makers in the entertainment, technology, and media […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, brand, business, conferences, digital, education consulting business coach, internet, Marketing, news, PR, Social Media, Visibility

Social Media Can Change Lives, For Better or For Worse

May 26, 2011 by Basil C. Puglisi Leave a Comment

At this point, there can truly be no doubt about the fact that social media can and does change lives. It may not always be for the good, such as in the case of more than a handful of people who claim that status post on Facebook cost them their jobs. Facebook Fail Ashley Johnson, […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, news, Social Brand, Social Media, Visibility, Visibility Marketing

Can You Keep a Secret in the Twitter Age?

May 23, 2011 by Basil C. Puglisi Leave a Comment

Twitter has change how we communicate these days, and those who thought that the service is going to change the world in ways we cannot foresee, like Jeff Pulver, the founder of #140Conf. have proven to be correct. But Twitter is, in a way, a double edge sword. As much as it can bring people […]

Filed Under: Branding & Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: #140conf, blog, news, PR, social, Social Brand, Social Media, twitter, Visibility

YouTube founders Gets Delicious

April 25, 2011 by Basil C. Puglisi Leave a Comment

The top and leading social bookmarking service, Delicious, has been sold by Yahoo to co-founders of YouTube, Steve Chen and Chad Hurley. Begun in 2003, Yahoo acquired the service in 2005. Delicious claims a worldwide community of loyal users. Delicious is also a part of AVOS, a relatively new internet company in San Mateo, California. […]

Filed Under: Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: internet marketing, Marketing, media news, news, Social Brand, Social Media, social media news, Video Marketing

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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