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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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klout

Measuring Social Influence – Klout, PeerIndex, SocialIQ and Kred

April 26, 2012 by Basil C. Puglisi Leave a Comment

Nowadays, when a business wants to gauge how the general public feels about their brands, products or services, they are using tools for measuring their social influence on the web. In many cases, some even use them to take a measurement of their competitors. Staying on top of important industry trends, changes in algorithms, and […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Social Brand Visibility Tagged With: facebook, klout, Kred, PeerIndex, Reebok, social influence, Soovox, twitter

Monitoring Your Social Reputation with Kred

March 1, 2012 by Basil C. Puglisi Leave a Comment

Social influence is gaining notice as more advertisers, marketers, consumers, and affiliates use it as a method of gauging the knowledge, credibility, and reliability of prospective new clients or business contacts. There are other systems of influence measurement, such TwentyFeet, Klout, and Peer Index. Between them all there is a whopping level of social influence […]

Filed Under: Branding & Marketing, Digital Factics Blog, General Tagged With: Chief executive officer, Executive director, Hedge fund, klout, Kred, Lady Gaga, social influence, social influence tool, Twentyfeet

Did you try? A Look at the data from #SMWsmac [InfoGraphic]

February 29, 2012 by Basil C. Puglisi 15 Comments

What can you do in 16 days? Try! With just under a month before Social Media Week 2012, it came to our attention that NYC did not have a daylong event that was tailored to teach the small business owners and professionals how Social Media is and can be used. On Feb 1st, 2012 dbmei […]

Filed Under: Conferences & Education, Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: analytics, blogger, brand, business, corning inc, dbmei, empire avenue, facebook, google, internet marketing, klout, lujure, Marketing, smw12, smwnyc, smwsmac, Social Brand, Social Media, social media conferences, social media education, social media maketing, social media week, StumbleUpon, synthesio, twitter, Visibility, Visibility Marketing, YouTube

What Klout is Doing with User Data and #SocialCommerce

February 13, 2012 by Basil C. Puglisi Leave a Comment

Over the last few years, we have all observed as friends and followers found themselves virtually up-in-arms about privacy issues on just about every social network. Each one seems to have gone through its own growing pains when it comes to sometimes questionable sources declaring user’s information is being utilized in a variety of suspicious […]

Filed Under: Digital Factics Blog, General Tagged With: business insider, klout, Social Media, social network, twitter, Yelp

Social Commerce Summit 2012 [Event]

January 31, 2012 by Basil C. Puglisi Leave a Comment

It’s time again for the Social Commerce Summit and for the pros and experts that come together during this yearly conference. On Tuesday, February 7th,  the events will swing into action once again for 2012. All About the Social Commerce Summit Since the immersion of social media into digital commerce, incredible opportunities and options have […]

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: Battery Ventures, business, Digital economy, Fortune 500, klout, Marketing and Advertising, Nicholas Carlson, Social Commerce Summit, Social Media

Klout has its users in a frenzy: Could Peer Index and Empire Ave gain ground? [OPINION]

October 26, 2011 by Basil C. Puglisi Leave a Comment

Klout @Users and @Brands, we screwed you all but we think we got it now! Klout might have overestimated their own Klout just after a wonderful video was published less then 24hrs ago by the Wall Street Journal. Today we’re releasing a new scoring model with insights to help you understand changes in your influence. […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: klout, news, social influence

Klout Influence in the Music Industry with Spotify

July 21, 2011 by Basil C. Puglisi Leave a Comment

Spotify, an award winning online music service that stormed Europe is now available to users in the United States. Partnering with Klout, a form of social media influence measurement, Spotify has offered limited invitations to their new US services. Although the Spotify invites are rare, they are being extended to Klout users who have shown […]

Filed Under: Digital Factics Blog, General, Mobile & Technology, Social Media Topics Tagged With: advertising, klout, Marketing, music, spotify

What Could Be Better Than a Weekend in Vegas? A Free Weekend in Vegas @Palms

July 13, 2011 by Basil C. Puglisi Leave a Comment

How about a weekend in Vegas that you do not have to pay for? Usually I am a firm believer in ‘if it sounds too good to be true, it likely is,’ but not this time, not at Palms Casino and Resort in Las Vegas. In opposition of those many ideas that were in fact, […]

Filed Under: Business Networking, Digital Factics Blog, Social Media Topics Tagged With: Business Coach, Business Consulting, klout, las vegas, Social Brand, Social Media, twitter, Visibility

LinkedIn and Klout join the Social Button Revolution

June 14, 2011 by Basil C. Puglisi Leave a Comment

There does seem to be a button for just about anything digital these days. The Google +1 button provides a promotional value similar to Facebook’s “Like” button, and savvy blog readers will realize right off the bat if they have come upon an outdated blog if they arrive to one that doesn’t provide buttons to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, business, buttons, klout, LinkedIn, Marketing, Social Brand, social buttons, Social Media

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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