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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Business Coach

Professional Spotlight: Robert Basso

November 20, 2011 by Basil C. Puglisi Leave a Comment

On Tuesday, November 15th, a group of everyday entrepreneurs who have proven track records from building their own successes, came together to share how they had achieved those goals on their own terms. Some attendees included: Joe Corcoran, Founder of Joe Corcoran Productions Selena Cuffe, President of Heritage Link Brands Jeff Hoffman, Co-founder of Priceline.com […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: business, Business Coach, Business Consulting, Entrepreneur, Everyday Entrepreneur, Long Island Business, Professional Spotlight, publishing, Robert Basso

What Could Be Better Than a Weekend in Vegas? A Free Weekend in Vegas @Palms

July 13, 2011 by Basil C. Puglisi Leave a Comment

How about a weekend in Vegas that you do not have to pay for? Usually I am a firm believer in ‘if it sounds too good to be true, it likely is,’ but not this time, not at Palms Casino and Resort in Las Vegas. In opposition of those many ideas that were in fact, […]

Filed Under: Business Networking, Digital Factics Blog, Social Media Topics Tagged With: Business Coach, Business Consulting, klout, las vegas, Social Brand, Social Media, twitter, Visibility

Publishing: A New E Book Revolution?

June 7, 2011 by Basil C. Puglisi Leave a Comment

Mike Matas: A next-generation digital book The popularity of e books is undeniable. According to the BBC, the use of e books in the UK has quadrupled in 2010. What started with Amazon’s Kindle and continued with other publisher producing their own version, like Nook from Barnes and Noble, has gotten a tremendous push with […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, blogger, Business Coach, ebooks, google tablet, internet marketing, ipad, ipad2, mobile, Mobile & Technology, publishing, Visibility

ICANN: Domain Dispute?

May 21, 2011 by Basil C. Puglisi Leave a Comment

The Following Article was published in response to a issue raised in with two Real Estate brands in the Hamptons. It is issues like these that are at the heart of this publication and its mission. “It is my hope that when someone isn’t sure about digital media or the information that has been presented […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: brand, business, Business Coach, domain dispute, domains, Hamptons, ICANN, internet marketing, small business, Visibility

Small Business Solutions: vSplash

May 4, 2011 by Basil C. Puglisi Leave a Comment

VSplash.com offers web design for small businesses so they can have an efficient website and a noticeable online presence to be able to reach their potential customers.   These are the issues vSplash helps small businesses tackle: The look of the website – The website should be unique and contain 4-12 pages. It shouldn’t look […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: Business Coach, Marketing, Visibility, Visibility Marketing, website

Why Every Small Business Should Go Online

March 17, 2011 by Basil C. Puglisi Leave a Comment

Why a Small Business should go Online: Ways Your Offline Business Can Benefit from an Online Presence Although it may be hard for some of the ‘old timers’ regardless of age, to understand how much it can be of benefit, there is no doubt that it would be a very rare offline business that could […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, small business, Visibility, Visibility Marketing, website

Facebook Marketing Tool: Involver.com

March 11, 2011 by Basil C. Puglisi Leave a Comment

Noah Horton and Rahim Fazal founded Involver.com in 2007 in efforts to provide a startup that can help brands begin to get a grip on managing their social media channels. Having grown from a company of a dozen employees to over sixty with many offices in areas such as Los Angeles, New York, Chicago and […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, facebook, internet marketing, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing

What is a Creative Commons License?

February 24, 2011 by Basil C. Puglisi Leave a Comment

With so much business being conducted online these days, it has become imperative to have methods to protect and copyright our works in a manner just as remote as how it was posted. Regardless of whether your work is writing, photography, or even coding or programming, you will want a means to ensure that regardless […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: blog, blogger, brand, Business Coach, Creative Commons, publishing, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

What is the SxSW? Why Would I attend?

February 21, 2011 by Basil C. Puglisi Leave a Comment

What is SXSW? The SXSW, or the South by Southwest festival and conferences, regularly offers a widely diverse group of entertainment seekers the opportunity to find independent films, original music, and even up-to-date, and up-and-coming technologies.   SXSW for Entertaining Marketing Marketing is, of course, always targeted to those who can use a business’s products […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, SXSW, Visibility, Visibility Marketing

Facebook Success Stories

February 16, 2011 by Basil C. Puglisi Leave a Comment

We have heard and read a lot about Facebook, about its 500 million users, about it overtaking Google as the most visited site per day. But what does it have to do with your small business? Those businesses who don’t have a department for social media? Can Facebook help small businesses expend above and beyond […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, facebook, PR, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New Suits Against OpenAI Ask Courts to Put an Outside Reviewer Over ChatGPT Releases #AIg

Two lawsuits filed in late October ask courts to put an outside reviewer between OpenAI and its next release: a court-approved evaluator in Texas and a five-year independent monitor in the Wan case. A third suit asks for automatic escalation. The requests show what injured parties will ask any chatbot company to prove.

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

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