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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Business Coach

Social Brand Visibility: Faves

February 4, 2011 by Basil C. Puglisi Leave a Comment

It is a site where information is aggregated by the users themselves. They post links to interesting stories they have found and add their comments. It is rated and organized by people, not machines.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, faves, Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: Quora

February 3, 2011 by Basil C. Puglisi Leave a Comment

Users can pose questions, give answers and make the site grow. They can also comment on the answers given and vote them up or down which affects their placement on the page. It is an evolving community not dissimilar to Wikipedia. A collective knowledge base that is dependent on the collective good will of people to alert and change damaging information.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

Brand Reputation Management: Digital & Social

February 2, 2011 by Basil C. Puglisi Leave a Comment

So what if you do not have the funds to pay a service, or manage your own team to do so? There are a few helpful hints to lead you in the right direction, but overall, the reputation your brand carries is entirely up to you as a product or service provider. As a provider, it is also your duty to combat any negative feedback on your company.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, brand reputation management, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

How Much Money Should You Make? How to Sell Online…

January 31, 2011 by Basil C. Puglisi Leave a Comment

How much are you not making? Sell Online!
Regularly, regular people are creating their own businesses by doing exactly what they like to do, what they are good at, and what is easily done in their own homes. Here we going to get into some details and tips.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, ROI, sell, sell online, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing

Latest Trends in Branding or Rebranding of Companies

January 20, 2011 by Basil C. Puglisi Leave a Comment

The latest trends in branding or rebranding of companies are out of the box. A lot of creative thinking and marketing techniques are required to be successful in today’ tough economy.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

How to Protect Your Digital Brand Online

January 18, 2011 by Basil C. Puglisi Leave a Comment

One of the first things the small or large business manager needs to learn is how to protect your digital brand online. Your digital brand is comprised of everything that is online about you so it is important to know what is already there before going any further.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, google, Long Island Business, Puglisi, SEO, Social Brand, Social Media, Social Media Social Brand Visibility, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

What is Groupon? How Does it work?

January 17, 2011 by Basil C. Puglisi Leave a Comment

The company offers one deal per day per a certain geographic location. It doesn’t cost the merchant a thing, but he has to share in the profits with Groupon. There are certain businesses that Groupon is staying away from; shooting ranges, abortion clinics, plastic surgeons and strip clubs, top their list.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Coupon, Long Island Business, Promotions, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Brand Visibility: Connotea (Great Academic Tool)

January 14, 2011 by Basil C. Puglisi Leave a Comment

Essentially you can create a library of important articles for research and study. There is nothing to download to your computer and there is no need for cutting and pasting. References can be public, private or shared with a selected group.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Brand Visibility: Multiply, Social Media for Grown Ups

January 13, 2011 by Basil C. Puglisi Leave a Comment

While Facebook is hip, young and aimed at teenagers and young adults, Multiply’s average users range from the late 20s to the upper 30s. Facebook wants to help you increase the number of your virtual friends, while Multiply aims to help you stay in touch with your existing, real friends, colleagues and family.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Can you buy Reviews? The new marketing tools to beat the system?

January 12, 2011 by Basil C. Puglisi Leave a Comment

There are many sources for reviews on the web to help your product or service get the attention it deserves. It is also a great way to find out what the public thinks about you. Some are well known like Amazon.com but there are many others that can be a valuable resource too. Some of the sources for reviews are targeted towards specific products but most are varied.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, SEO, Social Brand, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New Suits Against OpenAI Ask Courts to Put an Outside Reviewer Over ChatGPT Releases #AIg

Two lawsuits filed in late October ask courts to put an outside reviewer between OpenAI and its next release: a court-approved evaluator in Texas and a five-year independent monitor in the Wan case. A third suit asks for automatic escalation. The requests show what injured parties will ask any chatbot company to prove.

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

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