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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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SEO Search Engine Optimization

How Exact Match Domains Have Weathered the Penguin Storm

September 25, 2012 by Basil C. Puglisi 3 Comments

Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: google, SEO, SEO Search Engine Optimization

Traditional vs Social Media Networking with Wa.ag

September 19, 2011 by Basil C. Puglisi Leave a Comment

The one thing that your business can likely never get enough of is networking. Why do we tend to let this vital aspect of business growth fall to the wayside? Traditional offline networking can be slightly awkward. Those who have never conversed are tossed together with nothing more than nametags to designate themselves from a […]

Filed Under: Business Networking, Digital Factics Blog Tagged With: SEO, SEO Search Engine Optimization

How Much Money Should You Make? How to Sell Online…

January 31, 2011 by Basil C. Puglisi Leave a Comment

How much are you not making? Sell Online!
Regularly, regular people are creating their own businesses by doing exactly what they like to do, what they are good at, and what is easily done in their own homes. Here we going to get into some details and tips.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, ROI, sell, sell online, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing

How to be Proactive about Social Networking and protect your Brand

January 11, 2011 by Basil C. Puglisi Leave a Comment

Social networking is here to stay and if you want to stay in business you had better learn to proactively manage it. It involves more than setting up a Facebook page or Twitter account, it involves searching, responding, and making sure there are positive things said about you on the web. It also involves employee training so rules are defined before a problem occurs.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Picking the Right Social Network for your Brand

January 6, 2011 by Basil C. Puglisi Leave a Comment

As for internet visibility, or digital brand as it is being called now, 2010 proved, without a doubt, the power of the social network. Facebook just passed Google in the number of hits per day. People are using the internet to connect and be connected more than they use it to perform searches.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Puglisi, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, social network, Visibility, Visibility Marketing

What is Advertising in comparison to Branding?

January 5, 2011 by Basil C. Puglisi Leave a Comment

The Brand is an experience in “an emotional economy, success is judged by a profound and indelible connection with people through sensory experiences” (Gobé, 2007), if you build a brand around the product alone then you will have missed the opportunity to build a genuine brand. The intangibles are as important, and in some services more important than the tangibles in branding.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Long Island Business, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, Trump, Visibility, Visibility Marketing

Visibility Marketing Trends for 2011

December 30, 2010 by Basil C. Puglisi Leave a Comment

In the beginning of 2010, a group of internet experts and mavens got together and announced that “we will all be leaving in the cloud by 2020”. It seems to be happening faster than they have predicated. Many business owners realized that cloud computing is very beneficial.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, cloud computing, Long Island Business, Press Releases, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

After Christmas Sales

December 29, 2010 by Basil C. Puglisi Leave a Comment

The estimated sales this Christmas season are projected to reach $451 billion. That number is much higher than what happened in 2008 and 2009 and is almost at par with 2007, one of the best years ever. In 2007 the sales were at $453 billion.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: 2010 retail sales, brand, Business Coach, Business Consulting, christmas sales, Long Island Business, SEO Search Engine Optimization, shopping, Social Brand, Visibility Marketing, year end 2010

Some Knowledge For Creating A Small Business Website

December 9, 2010 by Basil C. Puglisi Leave a Comment

No matter what you decide to do with your website, it is going to end up being one of the most powerful tools for your company’s present and future success.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing, website

Social Brand Visibility: Do You Digg It?

November 24, 2010 by Basil C. Puglisi Leave a Comment

As of November 2010, Digg is ranked 125th in website traffic, with unique monthly visitors standing on 15.1 million. It is estimates that 34% of the site users are from the United States, where it ranks # 74 and it is even more popular in Pakistan where it ranks #18

Filed Under: Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: Business Coach, Business Consulting, Long Island Business, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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