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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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social influence

Measuring Social Influence – Klout, PeerIndex, SocialIQ and Kred

April 26, 2012 by Basil C. Puglisi Leave a Comment

Nowadays, when a business wants to gauge how the general public feels about their brands, products or services, they are using tools for measuring their social influence on the web. In many cases, some even use them to take a measurement of their competitors. Staying on top of important industry trends, changes in algorithms, and […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Social Brand Visibility Tagged With: facebook, klout, Kred, PeerIndex, Reebok, social influence, Soovox, twitter

Monitoring Your Social Reputation with Kred

March 1, 2012 by Basil C. Puglisi Leave a Comment

Social influence is gaining notice as more advertisers, marketers, consumers, and affiliates use it as a method of gauging the knowledge, credibility, and reliability of prospective new clients or business contacts. There are other systems of influence measurement, such TwentyFeet, Klout, and Peer Index. Between them all there is a whopping level of social influence […]

Filed Under: Branding & Marketing, Digital Factics Blog, General Tagged With: Chief executive officer, Executive director, Hedge fund, klout, Kred, Lady Gaga, social influence, social influence tool, Twentyfeet

Klout has its users in a frenzy: Could Peer Index and Empire Ave gain ground? [OPINION]

October 26, 2011 by Basil C. Puglisi Leave a Comment

Klout @Users and @Brands, we screwed you all but we think we got it now! Klout might have overestimated their own Klout just after a wonderful video was published less then 24hrs ago by the Wall Street Journal. Today we’re releasing a new scoring model with insights to help you understand changes in your influence. […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: klout, news, social influence

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