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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Skype: The Platform that Microsoft Just Bought

May 13, 2011 by Basil C. Puglisi Leave a Comment

An announcement on May 10th that Microsoft had bought Skype was obviously colossal business news, however, most users seem more concerned with how the eight and a half billion dollar deal will impact their user experiences. Skype in 2010 In the past year, Skype has seemingly remained focus on providing a positive user-experience for their […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Mobile & Technology Tagged With: advertising, communication, microsoft, mobile, skype, video, Visibility

Mobile Advertising is Expected to Reach 5B in 2015

May 10, 2011 by Basil C. Puglisi Leave a Comment

Whether you are aware of it or not, the iPad and its clones have created a revolution. They are changing the using habits of computer users. Tablets are expected to outsell desktop computers as soon as the end of this year. Coupled with the rapid rise of smartphone sales, it can potentially result in millions […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology Tagged With: advertising, brand, internet marketing, Marketing, mobile, mobile ad, PR, Social Brand, Visibility, Visibility Marketing

Loopt: A Social Location Tool

April 26, 2011 by Basil C. Puglisi Leave a Comment

Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing? Loopt, a mobile application, helps you see a clear picture of your social circle, without making a […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, FourSquare, Location, Marketing, mobile, Social Brand, Social Media, Visibility, Visibility Marketing

The State of Now – The #140conf

April 14, 2011 by Basil C. Puglisi Leave a Comment

Jeff Pulver is an interesting character. Not the most charismatic of speakers, yet his words make a lot of sense. He started “in computers”, as he calls it, 17 years ago. He was one of the co-founders of Vonage, and invested in Twitter back in 2007. Here is, paraphrased, what he says about the State […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: #140conf, blog, internet marketing, local, mobile, Puglisi, Social Brand, Social Media, twitter, Visibility

Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists

April 12, 2011 by Basil C. Puglisi Leave a Comment

Twitter has become such a media marketing giant on the net in the last few years that there is now an entire industry devoted to the creation of tools, tips and tricks to make your Twitter experience easier, quicker or more user-friendly in just about any manner. Many of those tools provided can help to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, Marketing, mobile, small business, Social Brand, Social Media, tweets, twitter, Visibility, Visibility Marketing

What Mobile Apps Can Do for Small Business

April 7, 2011 by Basil C. Puglisi Leave a Comment

Mobile Applications have rushed to the forefront of technology and further advancements with the increased usage of net enhanced mobile devices like the iPhone. Breaking beyond the traditional uses for phone and text messaging capabilities, mobile apps have been brought from playroom to boardroom. Mobile App Statistics Did you know that 38% of small businesses […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: analytics, aplications, apps, mobile, Mobile & Technology, Social Brand, Social Media, Visibility, Visibility Marketing

Location Trends: Checkpoints

March 10, 2011 by Basil C. Puglisi Leave a Comment

“When was the last time you got a reward for just showing up? When did you get a prize for something you do every day? Now you can, with Checkpoints” is the catch-phrase of a new mobile app called Checkpoints. Founded by brothers/ entrepreneurs Mark and Todd DiPaola, who put $1 million of their own […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: apps, brand, mobile, small business, Social Brand, Social Media, Visibility, Visibility Marketing

Apps and Sites to help Businesses Manage Social Media Branding

January 4, 2011 by Basil C. Puglisi Leave a Comment

Apps are very popular. As of 2009, iPhone users downloaded more than 2 billion apps through iTunes which has more than 85,000 apps for sale. From apps that let you find your car in a crowded parking lot, or alert you when you are getting low on gas, to apps that help you maintain your digital brand from your smartphone.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, mobile, mobile apps, Puglisi, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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