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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Publishing

Snaptag Versus QR Codes

January 17, 2012 by Basil Puglisi Leave a Comment

QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all. […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Content Marketing, Design, Digital & Internet Marketing, General, Mobile, Mobile & Technology, PR & Writing, Publishing, Traditional Marketing, Video Tagged With: advertising, brand, Marketing, mobile, Visibility

Customer Engagement for Small Business

January 8, 2012 by Basil Puglisi Leave a Comment

Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Business Networking, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Sales & eCommerce, Traditional Marketing Tagged With: advertising, business, Customer Engagement, listen, Marketing, small business, Visibility

“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

November 6, 2011 by Basil Puglisi Leave a Comment

Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution. “Privacy is for old People” but perhaps we misunderstood “old”? […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, digital brand, digital you, Employment, Marketing, personal brand, PR, privacy, Social Brand, Social Media, Visibility, Visibility Marketing

Jeff Pulver’s Second #BRANDSconf Kicks off This Month!

November 3, 2011 by Basil Puglisi Leave a Comment

The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business. In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Traditional Marketing Tagged With: brands, business, conferences, Social Brand, Social Media, social media conferences, social media education, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil Puglisi 2 Comments

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil Puglisi Leave a Comment

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

6 of the Best Guest Posting Tips

September 21, 2011 by Basil Puglisi Leave a Comment

Guest posting can be a very lucrative venture for all parties involved. The owner of the blog is provided with free content, and the writer of the content is given acknowledgement of their wisdom on the chosen topic. In this aspect, guest posting seems to benefit both parties equally. However, it can be just as […]

Filed Under: Basil's Blog #AIa, Content Marketing, PR & Writing, Publishing Tagged With: blog, blogging, brand, guest blogger, networking, publishing, Social Media, Visibility, Writing

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