The BlogWorld Social Media Conference and Expo returns to New York again this year from June 5th through 7th as a must-attend social media networking and educational event. They are expecting thousands of attendees from over 50 countries with more than 200 speakers for the event. With a great trade-show planned this may be the only industry-encompassing event that will help bring together those in the content creation and publishing businesses together.
BlogWorld Speakers
There will be many notable speakers attending the BlogWorld Social Media Conference and Expo in 2012.
Greg Cargill – VP of Client Services for Social & Media, Blitz
Greg’s professional career is focused on helping celebrities, brands, and products develop awareness through strategic and internet partnerships. Greg 
and his team at bigMethod have worked with some of the world’s largest brands such as City of Hope, Harley-Davidson, and Honda. They have successfully brought these organizations to the online social media marketing landscape. bigMethod was recently aquired by Blitz agency.
Greg will host a session called What Makes Big Brands Spend Money on Your Blog. He will share key points such as:
- What makes brands decide to spend money on a blog
- How much do they spend?
Linus Chou – Product Manager, Google
Product manager for Google Analytics, Linus Chou focuses on social attribution as well as real time analytics products. Before arriving at Google, he was 
an engineer for display advertising at Amazon.com.
Linus will host a session called Measuring Social Media Using Google Analytics. His key points will be.
- Always measure ROI
- Understanding how social channels are generating conversions for your business
- Learn the difference between upper and lower funnel social channels and what that can mean for your social media marketing campaigns.
Katie Richman – Director of Social Media Strategy , ESPN / espnW
Director of Social Media Strategy for ESPN Digital Media, Katie Richman is part of the startup team that is building ESPN’s women’s sports business. 
Katie began her career in 2001 with MTV Networks Brand Creative and moved onto Oxygen Media in their startup days as well.
Katie will be hosting a session titled Creation, Curation and Collection: Getting to know Pinterest, Instagram and Tumblr with key points focused on providing a good understanding of tastes, metrics and segmentation options as well as information on cutting edge platforms.
Who Should Attend?
Anyone who publishes online can benefit from the knowledge shared at this event. Content creators, publishers, bloggers, podcasters, radio and WebTV broadcasters will benefit from new understanding on topics such as trending strategies, best practices, and trusted techniques to improve content creation and monetization.
Author:
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.
Sources:
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