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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Social Media

Google+ Pages Open the Doors for Brands and Businesses

November 16, 2011 by Basil C. Puglisi Leave a Comment

This past June, immediately after Google launched it’s highly anticipated Google+ social network, internet savvy businesses like Ford, Dell and Mashable.com rushed to create pages for their brands. Only to have them removed a few days later. Google’s announcement soon followed: “In the meantime, we ask you not to create a business profile using regular […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, blog, brand, Business Consulting, google, internet marketing, Marketing, SEO, Social Brand, Social Media, Visibility, Visibility Marketing

Facebook Ad Campaigns – Are They Working?

November 14, 2011 by Basil C. Puglisi Leave a Comment

A World Obsessed with Facebook [youtube=http://www.youtube.com/watch?v=xJXOavGwAW8] With so many potential customers on Facebook, Facebook ads should be a profitable and beneficial to your business. With over 850 million users, and 225 million of those in the United States, there is quite an audience to target through the use of Facebook ads. How Facebook Ads Work […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, brand, business, facebook, internet marketing, Marketing, Social Brand, Social Media, Visibility, Visibility Marketing

#SMWF: How Hilton Does Social Media

November 12, 2011 by Basil C. Puglisi Leave a Comment

Hilton has one message from their industry that rings true into their social media campaigns. Hospitality is social. If it isn’t, the execs at Hilton think it should be. Their studies into how social media integrates with travel accommodations has shown: Those who travel often are commonly also active on social media networks. Those who […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, communication, customer service, internet marketing, Social Brand, Social Media, Visibility

Express Yourself with Prezi.com

November 10, 2011 by Basil C. Puglisi Leave a Comment

One of the biggest problems public speakers and businessmen face is how to make their presentation sharp, concise and informative without making is dull and uninspiring. There is a tool that can help do just that. It is called Prezi.com and it enables a speaker to make video presentations that are unique, informative and entertaining. […]

Filed Under: Design, Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: education, Mobile & Technology, presentations, prezi, sharing, Social Brand, Social Media, Visibility, web tools

Increase Your Facebook Friends and Fans?

November 9, 2011 by Basil C. Puglisi Leave a Comment

Just as with Twitter followers there are two approaches you can consider. You can add those who are willing to Fan you in exchange for you fan’ing them regardless of their niche or industry, or you can utilize tools and services that offer more targeted fans and friends for Facebook. This means you can either […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: advertising, facebook, fans, followers, internet marketing, likes, Social Brand, Social Media, Visibility

“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

November 6, 2011 by Basil C. Puglisi Leave a Comment

Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution. “Privacy is for old People” but perhaps we misunderstood “old”? […]

Filed Under: Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, PR & Writing, Publishing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, digital brand, digital you, Employment, Marketing, personal brand, PR, privacy, Social Brand, Social Media, Visibility, Visibility Marketing

Jeff Pulver’s Second #BRANDSconf Kicks off This Month!

November 3, 2011 by Basil C. Puglisi Leave a Comment

The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business. In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter […]

Filed Under: Branding & Marketing, Conferences & Education, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, PR & Writing, Publishing, Traditional Marketing Tagged With: brands, business, conferences, Social Brand, Social Media, social media conferences, social media education, Visibility

Social Media Marketing Advice, Analysis, and Insight from #SMWF N. America

October 24, 2011 by Basil C. Puglisi Leave a Comment

On the 1st and 2nd of November, SMWF N. America comes to New York. This conference openly offers social media marketing advice and more in-depth insight into how your brands and business can use options like Facebook and Twitter to help create priceless consumer relationships, monitor brand reputations, build communities, and sometimes they work as […]

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: conferences, marketing conferences, NYC, Social Media, social media conferences

Social Networking Statistics in Latin America

October 5, 2011 by Basil C. Puglisi Leave a Comment

Although Latin America makes up only 8.2% of the world’s population, they are the second largest consumer of social media.  The online behavior of Latin Americans is evolving right along with the rest of the world, but in many cases, a bit faster. The most popular social network by Latin America users is Facebook, while […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: brand, Latin america, Social Brand, Social Media, Visibility

Facebook Contests: What are they? Who’s doing them? Why?

October 3, 2011 by Basil C. Puglisi Leave a Comment

Facebook contests have begun to prove themselves as the buzz generating, engagement increasing, fan count boosts that they are. Facebook landing pages have made creating email list for more in-depth advertising smooth and contact list-friendly. However, Facebook has their own notions about what you can and cannot share, administer, or promote via their platform. These […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: business, contest, facebook, Marketing, Social Media, social network

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Responsible AI (#AIgenerated by Agents)

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

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