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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Social Media

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by Basil C. Puglisi Leave a Comment

Ready to understand why some people are far more successful than others? Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce Tagged With: blog, brand, business, conferences, facebook, FourSquare, LinkedIn, news, PR, publishing, Puglisi, Social Brand, Social Media, video, Visibility, website, YouTube

Twitter Tools: twithawk, a lead generation tool

December 21, 2011 by Basil C. Puglisi Leave a Comment

Another arrow in the quiver of the savvy internet marketer is Twithawk, a lead generation tool. Founded in 2009, Twitterhawk, as it was called back then, had to do a name change because Twitter felt it is too close to their name. It didn’t deter Chris Duell, the Australian founder and developer, to fine tune […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: advertising, brand, business, internet marketing, lead generation, Marketing, Social Media, twitter, twitter tools, Visibility Marketing

Ways to Build Up Your Email List Using Facebook

December 20, 2011 by Basil C. Puglisi Leave a Comment

Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions. Email marketing, when done right, is personal and not stuffed with ads and commercial. It does […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, business, email, email marketing, facebook, internet marketing, Social Brand, Social Media, Visibility

Radian6 – Cloud Based Command and Control of Social Media

December 19, 2011 by Basil C. Puglisi Leave a Comment

Radian6 provides marketing, communications and customer support professionals with a platform which enables them to see, in real time, what is said about them and their products in all aspects of social media; in tweets, Facebook, blogs, multimedia, forums, conversations and boards. By doing so, it gives the business the ability to manage, track, respond, […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, monitoring, Social Brand, Social Media, social monitoring, Visibility

Professional Spotlight: Stephanie L. Schierholz (NASA)

December 18, 2011 by Basil C. Puglisi Leave a Comment

Stephanie Schierholz is the Social Media Manager for NASA, buts that’s not all. This talented professional like many others also participates as a active member of other organizations. At the time of this article she is president-elect for Women in Aerospace, an inaugural member of the British Council’s Transatlantic Network 2020, and a member of […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: brand, Mobile & Technology, NASA, PR, Professional Spotlight, Social Brand, Social Media, video, YouTube

Facebook Marketing Solutions – Staying Ahead of the Social Media Game

December 8, 2011 by Basil C. Puglisi Leave a Comment

There are so many Facebook Fan pages dedicated to marketing and social media topics that it can seem nearly impossible to zero in on those that actually offer true education and not just covert advertisements of their own products. When searching for an educational Facebook Fan Page, you may have already found that having one […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: business, facebook, internet marketing, Marketing, Social Brand, Social Media, Visibility

#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

November 30, 2011 by Basil C. Puglisi Leave a Comment

NASA has quite an impressive social media plan in place that has already created quite a social buzz. There innovative and interactive ideas has gained them a solid reputation for achieving success with social engagement. At the Social Media World Forum in New York, I had a chance to hear Stephanie L. Schierholz, Social Media […]

Filed Under: Digital Factics Blog, General, Mobile, Mobile & Technology, Social Brand Visibility, Social Media Topics, Video Tagged With: brand, FourSquare, Gowalla, Location Based, NASA, news, PR, SMWF, Social Media, Visibility

LinkedIn Groups: Analytics, Stats, the data

November 28, 2011 by Basil C. Puglisi Leave a Comment

LinkedIn is by far the biggest professional social network and the second, after Facebook, in the total registered users in the social network world. 120 million register users as of August 2011 in about 200 countries and in 10 languages. What started as a place to connect those who are hiring with those who are […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, LinkedIn Groups, LinkedIn Stats, Social Brand, Social Media, social network

Giving Thanks to Social Media

November 24, 2011 by Basil C. Puglisi Leave a Comment

In the spirit of the holiday I want to give thanks to social media and in honor of brevity I will keep this short. Social Media has given a voice to anyone with the courage to use it. Now those with disabilities or handicaps like the deaf have a tool in social media and technology […]

Filed Under: Digital Factics Blog, General, Mobile, Mobile & Technology, Social Brand Visibility, Social Media Topics, Video Tagged With: eli pariser, give thanks, humanity, social change, Social Media, thanksgiving, Visibility, voice, voices

IGNITION: Future of Media Conference

November 22, 2011 by Basil C. Puglisi Leave a Comment

This two day conference is coming to New York City November 30th through December 1st, 2011. Exploring the future of media business, IGNITION brings together executives and key stakeholders to discuss what is happening in the here-and-now. We all understand that the definition of media has begun to expand to include games, local, social, and […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: business, Business Consulting, business insider, conferences, events, media, NYC, publishing, Social Media, Video Visibility

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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