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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Social Media

Empire Avenue Missions for Increased Social Engagement

February 8, 2012 by Basil C. Puglisi Leave a Comment

Empire Avenue is doing it again. They are mixing fun with social networking and engagement with impressive results. On Empire Avenue, users are encouraged to and rewarded for participating in social activities. In the past this has meant: Sharing and trading ‘stocks’ on individual users Participating in group discussions Earning increased value through usage of […]

Filed Under: Digital Factics Blog, General Tagged With: Chris Pirillo, empire avenue, facebook, Social Media, Social Media Networks, social network, Social networking service, twitter

Social Media Week: Social Media Action Camp #SMWsmac [Event]

February 5, 2012 by Basil C. Puglisi Leave a Comment

This will make the fourth official year of Social Media Week’s return to New York. One of the world’s most unique and innovative global platforms for a large selection of interactive conversations and information on new trends in the social and mobile media industries.

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: @basilpuglisi, #SMAC, Bill Corbett, business, Social Media, social media camp, social media week

Timely the Talented Twitter Tool

February 2, 2012 by Basil C. Puglisi Leave a Comment

As Twitter continues to become a most popular source of networking, communication, and aggregation, the list of tools available to help fully manage one or more Twitter accounts continues to grow. Although there are several options available online that are very similar, Timely seems to have refined all of the best available options in social […]

Filed Under: Digital Factics Blog, General Tagged With: facebook, Social Media, social network, Timely, twitter, URL shortening

Social Commerce Summit 2012 [Event]

January 31, 2012 by Basil C. Puglisi Leave a Comment

It’s time again for the Social Commerce Summit and for the pros and experts that come together during this yearly conference. On Tuesday, February 7th,  the events will swing into action once again for 2012. All About the Social Commerce Summit Since the immersion of social media into digital commerce, incredible opportunities and options have […]

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: Battery Ventures, business, Digital economy, Fortune 500, klout, Marketing and Advertising, Nicholas Carlson, Social Commerce Summit, Social Media

Start Your Own Social Media Business, Without the Collateral

January 30, 2012 by Basil C. Puglisi 11 Comments

Original Published with DBMEi Basil Puglisi with Lisa Danielle Carey In today’s economy, it is very hard to get a job. Because of all the competition, it’s also very hard to set yourself apart from the rest. If you’re a student living out of a parent’s home and still learning how/struggling to fend for yourself, […]

Filed Under: Digital Factics Blog, General Tagged With: Business card, facebook, LinkedIn, Marketing and Advertising, Social Media, social media marketing, twitter

3 Tips to Synchronize Online and Traditional Marketing

January 23, 2012 by Basil C. Puglisi Leave a Comment

As much as the online community loves to promote the effectiveness of a well-designed online strategy, it’s impossible to deny that traditional media can be hugely effective. What get’s lost in much of the debate about online vs traditional marketing, though, is how incredibly powerful they can be when used in tandem. Here are three […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, General, Traditional Marketing Tagged With: business, facebook, Gary Vaynerchuk, LinkedIn, Marketing and Advertising, Old Spice, Social Media, twitter

How to Get the Most Out of Your Social Media Advertising

January 22, 2012 by Basil C. Puglisi 7 Comments

The field of advertisement has changed immensely over the past decades. Online advertisements have replaced almost completely the printed newsletters, which used to be so effective. If, at first, the companies used to advertise online and build their own websites and buy virtual ads, today, social media is the new way of advertising. Now, I […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Tagged With: Coca cola, facebook, LinkedIn, Social Media, social media marketing, Social network service, twitter, YouTube

The Buzz about Pinterest

January 19, 2012 by Basil C. Puglisi Leave a Comment

Interest in Pinterest has been buzzing around on social networks for a while now. Pinterest now has buttons on many sharing sites that did not have them before last month.  So what exactly is Pinterest? Pinterest is a tool for organizing and sharing images online. If you find something that inspires you or interest you, […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, pinterest, Social Media, Visibility

What’s the key to a successful digital media strategy?

January 9, 2012 by Basil C. Puglisi Leave a Comment

Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Search Engines Tagged With: advertising, business, Marketing, Social Brand, Social Media

Time to Get on Google +: How to Set up Your Google + Brand Page

January 4, 2012 by Basil C. Puglisi Leave a Comment

I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right […]

Filed Under: Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, google, Social Brand, Social Media, Visibility

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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