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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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SMX East: Search Engine Expo, First Impressions

September 14, 2011 by Basil C. Puglisi Leave a Comment

DBMEi was granted Press Access to the SMX East taking place in NYC this week. While we will follow up with a summary of the event, we wanted to share some first impressions.

If you have not been here yet, make time! With one day left on September 15, 2011 at the Jacob Javits Center we hope this post find you in time to get into the event and see some great vendors and try to access an event.

The event is very well organized and the speakers are prepared to share data and facts! This has been one of the biggest critiquesfacing many conferences, most have speakers that participate seem to be self or company promoting with little if any actionable information to share. One of the other concerns, often expressed by people like us here at DBMEi, “where is your data, your sources” because sometimes we wonder if they are just pulling this stuff from the sky…. “where is the credibility”. The SMX East has had an impressive impact quick and early.

As you can see in the photos I have attached the speakers are sharing their actual trade practices, unlike many others events the SMX seems to have set a standard where the goal is to make sure each presenter has something tangible and actionable. The presentations are supported by a ton of quantitative data that the presenters are using to show, not tell the attendees what they are doing and why.

So far the SMX East has been an event worth attending, I have been very excited to see speakers talking about the process by which they take action and sharing the quantitative data to support their processes and theories.

Sources:

  • SMX Today
  • John Doherty, SEO Consultant, Distilled (@dohertyjf)
  • Michael Gray, President, Atlas Web Service
  • Horst Joepen, CEO, Searchmetrics (@HorstJoepen)
  • Jim Yu, CEO, BrightEdge

 

 

 

 

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Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, SEO Search Engine Optimization Tagged With: conferences, Marketing, Search Engines, SEO, Social Media

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