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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Puglisi

Personal & Professional: Social Network at Home

January 25, 2011 by Basil C. Puglisi Leave a Comment

NEVER FORGET THAT YOU HAVE A NAME AND LIFE BEHIND WHAT YOU DO! CONSUMERS KNOW THIS TOO!

The person you are when you leave work is just as important to your customers as the professional.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: brand, Puglisi, Social Media, Visibility, Visibility Marketing

What is About.me All About?

January 24, 2011 by Basil C. Puglisi Leave a Comment

About.me provides a place for a user to have a professional looking calling card. The site’s advanced technologies enable users to upload a picture of their choosing that becomes the background for the page.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Puglisi, Social Brand, Social Media, Visibility

Internet Marketing: Watch out, get educated and be an informed consumer!

January 21, 2011 by Basil C. Puglisi Leave a Comment

Do your homework, don’t take anything at face value, while the website may seem impressive even if it does show signs of Social Media and modern internet marketing, dig deeper and find out how they are using it so you are at least prequalifying them before tossing your money away.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, internet marketing education, Puglisi, Social Brand, Social Media, Social Media Social Brand Visibility, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

How to Protect Your Digital Brand Online

January 18, 2011 by Basil C. Puglisi Leave a Comment

One of the first things the small or large business manager needs to learn is how to protect your digital brand online. Your digital brand is comprised of everything that is online about you so it is important to know what is already there before going any further.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, google, Long Island Business, Puglisi, SEO, Social Brand, Social Media, Social Media Social Brand Visibility, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

Picking the Right Social Network for your Brand

January 6, 2011 by Basil C. Puglisi Leave a Comment

As for internet visibility, or digital brand as it is being called now, 2010 proved, without a doubt, the power of the social network. Facebook just passed Google in the number of hits per day. People are using the internet to connect and be connected more than they use it to perform searches.

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Puglisi, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Social Media Social Brand Visibility, social network, Visibility, Visibility Marketing

Apps and Sites to help Businesses Manage Social Media Branding

January 4, 2011 by Basil C. Puglisi Leave a Comment

Apps are very popular. As of 2009, iPhone users downloaded more than 2 billion apps through iTunes which has more than 85,000 apps for sale. From apps that let you find your car in a crowded parking lot, or alert you when you are getting low on gas, to apps that help you maintain your digital brand from your smartphone.

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, mobile, mobile apps, Puglisi, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Blog 2.0 – Puglisi’s Blog 2011

December 28, 2010 by Basil C. Puglisi Leave a Comment

Happy Holidays

The blog founded by Brand Marketing Educator, Basil C. Puglisi will move from text based blog articles to media…. after all if it’s a blog about digital media it should include some of the web 2.0 feel.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: blog, blogger, brand, Business Coach, Business Consulting, education consulting business coach, Long Island Business, PR, Puglisi, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Happy Holidays!!! Social Media Do and Don’t

December 24, 2010 by Basil C. Puglisi Leave a Comment

So as we hit Christmas Eve, I like to take a minute and share a few Social Media etiquettes for the general year, but ring even more true for the Holidays.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: adwords, brand, Business Coach, Business Consulting, education consulting business coach, google, Long Island Business, PR, Puglisi, SEO, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Can You Get Free PR?

November 12, 2010 by Basil C. Puglisi Leave a Comment

These are but a few initial steps to increase the visibility of your small business, but these steps cost you – in time, not money

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics Tagged With: Business Coach, Business Consulting, Long Island Business, PR, Press Releases, Puglisi, Social Brand, Visibility, Visibility Marketing

Social Brand Visibility: Are You LinkedIn?

November 11, 2010 by Basil C. Puglisi Leave a Comment

If you are interested in expending your circle of business connections, talk to like-minded people, help and be helped in solving professional problems, LinkedIn is a site which will allow you do all that for free.

Filed Under: Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: Business Coach, Business Consulting, Long Island Business, Puglisi, Social Brand, Social Media Social Brand Visibility, Visibility

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Responsible AI (#AIgenerated by Agents)

New Suits Against OpenAI Ask Courts to Put an Outside Reviewer Over ChatGPT Releases #AIg

Two lawsuits filed in late October ask courts to put an outside reviewer between OpenAI and its next release: a court-approved evaluator in Texas and a five-year independent monitor in the Wan case. A third suit asks for automatic escalation. The requests show what injured parties will ask any chatbot company to prove.

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

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