@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

Mobile & Technology

Snaptag Versus QR Codes

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QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all.

What is a QR Code?

QR is short for quick response and that is exactly the purpose of the QR code. These codes take an element of data from transitory media and sends it to your mobile device. The code will give you details about that business, item, or even discount information on products and services.

QR Codes are more useful than a standard barcode in that they can store a more data and a wider variety of it. QR codes commonly include URL links, text, coordinates and more.

How Does This Benefit Businesses?

Most marketers are well aware that mobile marketing is becoming increasingly more important, almost by the day. No method of advertising could be easier than one that consumers reach out for, instead of being asked to look. QR codes allows those consumers who prefer not to be barraged with overt marketing tactics to choose where they will show interest in a product or service.

There is really no limit to the options that can be embedded in a QR code.

  • Running a restaurant? – Embed a great recipe, a buy a meal get one free discount, a special on this evenings dessert.
  • Authors – Add a QR code to the back of your book that enables a consumer to get extra features or hidden endings to your script.
  • Good health practices – Doctors, or other medically related practices can add good tips and tricks for healthy living to their QR codes, update them every month for innovative creativity in the medical field.

Vital Aesthetics Arrive to QR Coding

Traditionally, QR codes have retained a Rorschach look to them, leaving the responsibility on the advertiser to make sure consumers know whose QR code they are scanning. However, with Snaptags, QR codes and increasing brand awareness have meshed nicely. Snaptags have traded out that whole inkblot look for a code ring that serves the same functional purpose.

Who is Using Snaptags?

Because of the applied branding ability on Snaptags not previously available on QR’s, we can now see who is actively using them.

Picture c/o http://www.socialsnaptags.com/

Snaptags Cons?

Although Snaptags no doubt win out in the aesthetic element, there are other issues that can make Snaptags less beneficial than they appear. Many venture because of the supporting copy, Snaptags are not as easily accessible as QR codes. Snaptag stands by the fact that all advertisers would need to do is determine the required supporting copy, but this does lend itself to the inaccessible accusation.

Many current QR code advertisers agree that if a mobile marketing campaign is managed correctly, the aesthetic element of the Snaptags versus traditional QR’s is hardly advantageous.

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Individualized and Interactive Media with GBTV

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Glenn Beck says the television model is no longer working because for the most part, the networks do not respect their audiences. Beck believes the key to change for this media format is to give viewers the options to delve deeper into an interesting segment or clip, or to pick and choose a bit more easily exactly what they want to view. This type of interactive TV is not a format that broadcasters have available at their fingertips today. 

Beck cites that current television has to play to the dumbest guy in the room while boring the rest endlessly.

“Why should I bore the 10 smartest guys to death, if they can move forward faster, let’s enable them,” he said. “Once I can change the usage of it so it’s not just one way information, television as we know it is over.”

Beck shared that he is working on a variety of projects that will serve to completely overhaul the television industry as we know it today. Beginning with his company, Mercury Radio Arts. He has recently launched his own pilot video program called GBTV. At the recent Ignition conferences, Beck’s boss had a bit to say about him as well.

Chris Balfe Shares Why People Watch Glenn Beck

Beck tracks his audience engagement fully. He uses this information to customize his segments into what he believes the audience will want to read. Beck shares that he doesn’t use this type of engagement with his audience to pander to them, but to learn from the analytics and his audience respectively. Recording about five hours of broadcast each day for viewers, Beck certainly stays busy, often on monologues that can last over forty minutes long.

According to Chris Balfe, people listen to Beck because they care what he thinks about issues. He also attributes Beck’s multi-media activities, along with unique opinions and audience loyalty, largely lend to the success of his programs. Balfe also suggest that anyone who is looking to build a brand for themselves do the same.

Opposing Views

Not everyone agrees that Beck has cornered the market on perfect customer and viewer engagement.

Arianna Huffington shared her thoughts on Fox News.

[youtube=http://www.youtube.com/watch?v=DevH6VwAfd4]

Huffington’s standpoint on the state of Fox News Media seems to have been taken with applause by some, a grain of salt by others. However, she may have a point in sharing that sometimes, news, that while by itself may not sell, with pomp, circumstance, and catchy headliners, can quickly become a viral topic.

She also makes an extremely relevant point in that which consumers and news viewers on all sides have been turned off in recent years by subjective journalism practices. This recent change also having fueled the statistics that have shown that networks like Facebook and Twitter are where people tend to go to get their news first. From friends, peers, and those they can trust have done their journalistic duty by providing an objective view.

Huffington denies that her site is a liberal blog, she instead prefers to think of it as a publication that will look at good ideas regardless of their standpoint on the political views. She also disagrees with news platforms like CNN who in her opinion provide too much of both sides for their stories to hold weight.  Huffington shared,

“When one side is clearly wrong and one is clearly right, it’s not good journalism to pretend that they have equal weight.”

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#SMWF: NASA’s ‘Out-Of-This-World’ Social Media Engagement Success

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NASA has quite an impressive social media plan in place that has already created quite a social buzz. There innovative and interactive ideas has gained them a solid reputation for achieving success with social engagement. At the Social Media World Forum in New York, I had a chance to hear Stephanie L. Schierholz, Social Media Manager talk about what NASA has been doing with Social Media, and specfically location based services recently.

NASA Partners with Gowalla

Gowella, a mobile and web service, partnered with NASA in 2010 to provide them with an interactive contest where users check in via Gowalla to help locate four NASA-related virtual items. Those items were a NASA patch, a spacesuit, space shuttle, and a moon rock. NASA displays moon rocks from past moon missions at expositions, planetariums, and museums throughout the world. Moon rocks were easily located when users checked in to any location where an actual moon rock was on display.

Gowlla in collaboration with JESS3 created a special edition of a visual map to help users locate the moon rocks and the other required treasure hunt items could be found by checking in through Gowalla at any one of the over 400 science centers, observatories, nature centers, aquariums, museums, and planetariums that are part of NASA’s large Museum Alliance. Gowalla users that collected at least three of the four required items received a special pin in their digital Gowalla passport.

Plus, the first one hundred people who collected three of the four items also received a hardcopy version of the map in the mail.

Tweets from Above and Beyond

During this impressive social media campaign, NASA also had Astronaut Douglas Wheelock, or @Astro_Wheels, check in from Space Station announcing. “Houston, I’ve just unlocked FourSquares’ NASA Explorers badge.”

[youtube=http://www.youtube.com/watch?v=rztX3xZR9go]

Check out the NASA Explorers Badge at FourSquare.

Campaign Statistics

This NASA social media campaign turned up some pretty impressive stats for Gowalla and Twitter. Gowalla had never had a past completed by so many, so quickly. Over thirty-thousand of each of the four required items were located through check-ins, and followers were increased by 4,278 during this campaign.

Since this campaign began more than 10,000 people have unlocked the NASA Explorer badge, and over 130,000 people now follow NASA on Foursquare.

Aside from the statistics, NASA’s campaign on Twitter has had other benefits as well. Some of the photos posted by any given @Astro to Twitpic can be what Douglas Wheelock referred to as ‘life-changing’ such as this photo of the earth’s aurora from space.

Incredible!

You Don’t Have to Be an Astronaut to Learn from NASA

Check out what the social media manager for NASA has to say about their relationship with Twitter and how they engage with their followers, as well as how you can engage yours!

[youtube=http://www.youtube.com/watch?v=y-u_hKhtxAI]

Some lessons that NASA social media staff has taken away from their campaigns may help you as well.

  1. Use Twitter yourself first. Know the format and how it works. Get familiar.
  2. Identify the specific business case for your use.
  3. Locate new resources for growth.
  4. Keep the account active.

“You may not have a spaceship, but your company has a fan base. They won’t think of themselves as fans until they’re in a room with like-minded people. They won’t think of themselves as members of a community until YOU bring them together.”

-David Rosen, @davidhrosen (group VP, Makovsky + Company)

 

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Google Music Goes Live in the Cloud

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Google has dipped into musical endeavors with the launch of Google Music in mid-November. Originally, the service launched back in May in a beta version. Launched as a suite of music services, it is quite obvious that this is Google’s attempt to take on Amazon and iTunes in cloud and other music storage space.

Introducing Google Music

[youtube=http://www.youtube.com/watch?feature=player_profilepage&v=NI8rQEHoE24]

Although it is rumored that Google has been attempting to secure partnerships with four major record labels, currently, Google Music simply allows users to store their purchases and upload other files to their music cloud.

Advantages and Issues

Google Music has seems to have its own pros and cons.

  • There are two different sites. The Google Music site is the library and player. However, you must purchase the music on the Android Market.
  • Google Music will automatically back up most music files including iTunes. As you do the intitial set up, Google Music will prompt you to upload any previous music files you have. iTunes, Windows Media Player libraries, or any other folder you designate.
  • Many Android devices now have full support for Google Music, some have not even mentioned creating it yet. Since one of Google Music’s main selling point is its ability to replace iTunes services, this could pose quite a problem for many Android users.
  • Although there is no official app for the iPhone, users can enjoy Google Music services on iOS devices. A pleasing surprise is that even their site is formatted properly to be easily viewable and easy to navigate on iPhone view screens.
  • Without a doubt, there is loads of free music. However, you will need to share your credit card info with Google just to get the free tunes.
  • You can share only the songs you have purchased to Google Plus.

Regardless of your choice in digital music stores, now may be a good time to get in on what Google Music and their shop has to offer you.

[youtube=http://www.youtube.com/watch?v=xSnr0VLbUJ8&feature=relmfu]

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Giving Thanks to Social Media

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In the spirit of the holiday I want to give thanks to social media and in honor of brevity I will keep this short.

Social Media has given a voice to anyone with the courage to use it.

Now those with disabilities or handicaps like the deaf have a tool in social media and technology to listen and be heard. Those that have been oppressed have found the road to freedom, even if it is still plagued by trials and struggles.  Those that have passion, compassion and dreams now have hope.

The spirit of America’s founders has been captured by this amazing technology, even if their dream seems to have been derailed recently.  The vision they shared, lives on with new hope thanks to social media and those with the courage to use it.

I recently heard someone describe optimism as something that does not exist in those that think good things will happen all the time, but exists in people who choose to find the opportunity for good in everything.

Social Media and Mobile Technology has given humanity the ability to be at both at its worst and its best.  Surely it empowered those who would do evil (i.e. terrorist), but has also given hope to those that choose to do good.

Social Media is the ultimate system of checks and balances, transparency is not a political tool, but the future of the human condition. We are who we are.  The time for misrepresentation is coming to an end, big brother is not the government, it is the people around you. What you do and how you do it will be decided by those that choose to take a picture, a video and then share it with the world. If you choose to do evil, others will find it and share it. If you choose to do good, perhaps even great, others will find you too. Governments and Media no longer control the flow of information, we as a people do.

However, history shows that the roads to atrocity have been paved by good intentions.  While I am optimistic and thankful for the way Social Media has changed humanity, I share the caution of Eli Pariser.

[youtube=http://www.youtube.com/watch?v=B8ofWFx525s]

Let me close with this thought.

 I am thankful for the powerful voice social media has given me. I am also thankful for the powerful voice it has given to those that disagree with me.

Social Media is not my voice but a tool that helps make it stronger, the first step is having the courage to raise your voice, the second is in having the courage to accept those that would have a dissenting voice. Together you will keep each other in balance, and make the world a better place.

Happy Thanksgiving.

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SMX: What Makes Mobile Marketing Beneficial?

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Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device.

SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging platform database. These numbers are collected so that when a special promotion or offer becomes available, the number list owner can send out a mass message to what they hope will be future repeat customers.

SMS marketing relies on opt-in users due to practices established by the Mobile Marketing Association to help prevent unwanted messaging, similar to the protection offered by the Federal Do Not Call registry. The fact that SMS messages are commonly read in the first four minutes after receipt means that this form of marketing is highly convertible.

Social Networking

Social networks are also playing a huge part in how consumers find desired products and services even while on the go. Studies show that 1/3rd of Facebook users access the social network via mobile devices. The same study showed that 56% of mobile users find local business information via the company’s website, while 55% of them find them through other social networker’s recommendations.

A New Digital World

If we thought SMS marketing was impressive, then came the smartphone. A new world of marketing was then opened in many new forms.

  • MMS – Multimedia message service
  • Mobile Web Marketing
  • In-Game Marketing
  • Mobile Marketing via QR Codes
  • User-Controlled Media

Ever-Changing Media

So exactly what is changing about mobile search marketing? For one, it has become infinitely more complex than the simple SMS original formats. Mobile search marketing is unique not only in its format, but also in the way that it approaches the consumer. Traditional forms of marketing can be a combination of intrusive versus elusive.

Intrusive methods include telephone marketing, television advertising, and even door-to-door sales. Although intrusive methods have shown their own positive statistics about effectiveness, many elements such as increased crime rates, new laws and regulations, or increasing costs have made the intrusive forms of marketing much less lucrative in recent years.

Elusive methods are the most effective and can include in-game marketing, user-controlled media, or mobile web marketing. This type of marketing is effective in the sense that the advertisements are usually an ‘in addition to’ or bonuses. For instance, users can play the free game on their phone, or they can purchase the nearby advertisement option to achieve ‘pro’ status on the game. Users can utilize a particular browser and that browser may support and advertise their own series of media, apps, or programs.

Mobile Marketing on the Rise

Although some marketers still argue that mobile queries constitute too little of an overall end-result to make the campaign effort worthwhile, it is a notable fact that Google’s mobile query share has grown over five times in the last couple of years. Mobile search continues to grow at an accelerated rate than traditional search options.

As with any advertising campaign, offline methods should also be considered to garner online conversions. Case studies also show that 37% of consumers admit to using mobile devices to search for more knowledge about a product or service advertised via radio ads, newspaper, or outdoor methods such as billboard advertisement.

There may be no time like the immediate present to gain pioneer advantages and initiate your mobile testing and paid search campaigns right away.

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New Hot Startups: Silicon Valley, New York and Virgina?

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Some of the new startups generating interest in the West Coast, New York and in Virginia? Which one of those will flourish and become the next new trend?

Flotype – Founded in October 2010. Web technology that will enable anyone to easily build large scale web applications.

GetAround – Sept. 2009. Peer to peer car rental by the hour or the day. Network of people who are renting their cars instead of having them parked, unused, for 23 hours a day. Their technology allows people to unlock cars with their smartphones. GetAround won the TechCrunch Disrupt NYC last year.

LuJure – Founded in Balcksburg VA. LuJure is a drag and drop facebook application that allows everyday business owner the opporutnity to develop catchy facebook custom tabs that provide interactive content, videos, and specials sparked by timelines and viral activity.

HotelTonight – Launched in 2010 , the website lets you make last minute hotel reservations from your cell phone for a drastically reduced price. It aggregates information from hotels about their daily vacancies. Was names “best travel app” by travel & Leisure magazine.

Dekko – May 2011. Still in the beginning stages and very secretive, Dekko wants to give users all the information they might need about a picture they take with your cell phone or a photo they see on the internet. See explanation at:

iDoneThis – May 2011. sends users an e mail to remind them what they have to do and what they’ve accomplished. The information is put in a calendar so you’ll have a record of what you’ve accomplished and when.

Blurts – A blurt is an audio comment, story, anecdote, narration or voice-over used to add passion, authenticity and tone to any social post – Facebook, Twitter, Flickr, YouTube, blogs, comments, etc.

TaskRabbit – 2008, A marketplace for busy people who don’t have time to run errands. Users can post what they need done and how much are they willing to pay for the service. If your car doesn’t start, you can get jumper cables in minutes, or you can advertise for extra delivery person for a business at crunch time.

Cruisewise – May 2010. A site that aggregates all the information about cruises into one place and lets you place an order right there, unlike Expedia for example, where you have to call the cruise line after the reservation.

Dynamic Signal – November 2010, a social media marketing platform for marketers to build and operate their own brand communities. An operating system to make word of mouth marketing a key part of the marketing strategy.

Giftly– 2010, Enables users to send personal gift certificate to different stores. The recipient goes to the store, buys what he wants and the amount is reimbursed with the amount of the gift.

Additional Sources:

Facebook buys Push Pop Press: Facebooks?

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Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next.

Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at a TED conference in  Sept. 2009  by using their first published book, Al Gore’s “Our Choice”. The book provides an interactive experience that has not yet been seen. You can read the book like a traditional book, flip pages in real time. You can tap on the pictures and they will enfold to a full screen, and pinch them down to size. You can watch the pictures turn into videos about what you read, photographed in the actual locations, and you can see statistical information. Not only that,  you can play interactive games with the book, by blowing on the screen to see how fast the wind turbines move in the picture. AND you can do it all instantaneously without waiting for it to download. The book, readable on iPad and iPhone won Apple’s Design Awards.

Now people are wondering what is up Facebook’s sleeve? Are they branching out to new business that is not social media? Are they planning to start making and publishing books? Selling them through their site and competing with Apple, Amazon and Google?

On Push Pop Press’s website it says: “Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it’s going to be a great home for Push Pop Press.”

Some experts say the move to buy the company’s technology might be linked to Facebook’s entertainment platform. After all, for years Facebook has been saying they are not only a social network but an entertainment distributor. Facebook has a very robust gaming platform with hundred of million of users playing video games. Earlier this year, Facebook has started testing streaming movies in partnership with WB.

Or it might be that the purchase was to swoop up the talented engineers behind the company who clearly understand the tablet market better than Facebook.

Be it as it may, the Push Pop Press team will cease publishing books but the Al Gore book is still available for sale on their site with the proceeding going to charity.

People are lamenting the loss of such an innovative idea, but I have a feeling we haven’t seen the end of it yet. Facebook, which was started in college and for college students, might have a plan to revolutionize future education, by working on the future of school textbooks. Electronic books which can be updated and improved without having to print any single copy.

And all the books a student needs, from kindergarten to post graduate, can be seen on one, easily carried, tablet.

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XY Do: Facebook buys e-book maker Push Pop Press Plans to Integrate its Tech

TripAdvisor: TripWow Provides Impressive Presentations for Many Uses

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When creating this product, TripAdvisor relied heavily on the in-house developers at TravelPod. Their main focus was to provide slideshows that displayed unparalleled production value. However, their most vital concern was that the tool provided the greatest functional ease possible with current technologies. It seems as if they have succeeded. The presentations produced by this software are amazingly vibrant, professionally presentable, and utterly impressive.

How to Use TripAdvisor – TripWow

To begin, users can choose from a variety of themes such as Family Vacation, Flying, Outdoors, Backpacking, Celebrations, Romantic, and more. Once the user has selected their theme, or skipped it altogether, their next option is one of the most shining aspects of this tool. Users can now retrieve their photos from Flickr, Facebook, Picasa, TravelPod, or their local computer.

Choosing the Facebook option to test its capabilities, forty-seven photos were uploaded in less than twenty seconds. Then it allowed the selection of photos individually, or by rows. The preview button makes this a fail-proof option in creating the perfect slideshow, as quickly as it can be done. To top it all off, you can now view your slideshow, make changes to it, and then download it to your machine or device. Users are even given a link where their slideshow will remain indefinitely.

Social Media Sharing

If the presentation itself isn’t impressive enough, and it is, than the quick one-click option to share your slideshow on Facebook, email it to your entire contact list, embed on your site, or to send it to other social networking sites like Myspace, Twitter, and over three-hundred and forty more social networking and aggregate sites.

[youtube=http://www.youtube.com/watch?v=WAyKFuTO_ow&feature=mfu_in_order&list=UL]

Open Options

Although TripAdvisor does target locations which allows for users to designate where their photos were snapped at, this doesn’t mean this tool has to be limited to sharing your family’s weekend road trip alone. Other uses could include:

  • Marketing Presentations
  • Training Slideshows
  • Travel Logging
  • Visual Campaign Management

There are certainly other options that could be helpful to many industries. A small business owner that owns a Roofing company could take photos of each roof they have completed, and build their highly professional and presentable slideshow to embed to their website.

Regardless of the business, most people will agree, seeing is believing. If your company makes a claim, and can provide visual proof of their integrity and workmanship, they are more likely to garner visitors from those websites that cannot.

Although many small business travel agencies have begun using TripAdvisor to advertise some of their greater destinations, no big names have picked up on this nifty tool as of yet. Considering the social media options and present-ability of their finished products, I would expect that to change in the very near future.

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Is Google Plus (G+) the key in the transition to Web 3.0

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A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0!

Google has many, many tools and products in its offering, most of which are free! If you have not taken the time to look around I suggest you spend a few minutes and start to familiarize yourself with them, they will save or make you A LOT OF MONEY!!!

Google recently made a few updates, but the top bar has been around for longer than most realize, it is in this bar that Google is writing the book on Web 3.0.

What is it that makes Google such a force? Why is Google Plus or G+ such a big deal?

As seen above, Google has captured the “cloud” era ahead of schedule. Without even looking at the advanced features or Google Apps, one can create and store documents on their google account, set appointments organize and share a calendar, find new information and search for products, solutions, books, or even watch a movie or a how to video.

Social Media has changed the way that people interact and use the web, in fact web 2.0 was all about social media. Websites, software and plug-in updates that allowed people to interact with one another and turned a one directional internet into a multi directional web. In web 2.0 not only can you talk back to the media or information source, you could share it or pass it around. The individual web user could claim the brand of a company for better or worse. Dell had individuals that were not related or employed by the company providing customer support in the forums, and Milton’s Scrabble lost thousands, arguably millions in its brand because two other developers claimed the brand in Facebook.

Web 3.0 has been branded the “cloud” era where information, both public and personal is stored on the world wide web and accessed via data plans, Wifi or traditional cable and dial up. This includes massive files for things like high definition media, entire company databases, etc. This is really not something that is new, just look at how startups like Patch Media use google to simulate a traditional IT infostructure or Saleforce.com to organize track and distribute leads, sales and work. With only one main hub in NYC, Patch Media delivers people and content without traditional overhead in over 800 communities around the United States.

Google Plus bridges the gap between Web 2.0 and Web 3.0

In Google Hangout people interact in a real time public space. Others now have to rethink how they look, speak and the body language or facial features that they use. (The innovative marketers and advertisers will need to think how to get a coke can on the desk during that hangout, how to get a new movie poster on the wall behind that person on the hangout etc.)

Google Hangouts has a game changing advantage for those that know how to present, speak and are truly genuine in public. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.

Google Plus has an A symmetrical sharing system, which means that we can send to others but not get a share in return. G+ from its creation allows users to separate professional and personal lives and even organize beyond the largest separation issue that has plagues social users. This interface along with many other features makes Google Plus the most advanced social media site/tool/software that has ever been created, but all that pales in comparison to why Google is so powerful in web 3.0.

If you are in a space where you are using social in a way that allows you to network and share both your personal life and professional life, what could be better than the Google suite of products? You can share and update documents in real time, video conference, make appointments, develop leads, search out information, shop and buy products, services and so on…

A small business now has an IT Dept. in one place. They can seek out support, generate leads, share reports, organize their schedule, promote their business with video, learn from other videos, advertise in Search, not to mention capture the power of social or viral activity. The digital business can now provide face to face support in a familiar environment something that many still crave.

A teacher or tutor can instruct a class or group from half way around the world, share documents, collect home work in real time. A educator or small college can now reach millions and take online learning into a space that captures the best of brick and mortar with distance learning once only done through text based posts.

A politician can capture and organize moral entrepreneurs, organizations and supporters from an account that brands who they are, what they are doing and interact with them with little or no technical experience or knowledge.

The shift in the world economy has come from millions of individuals competing with large corporations and brands that once held a monopoly on professional marketing, networking and talent. Thanks to a Google account you can now work with the best talent, develop a impressive network and generate a brand that is professional, technologically competitive and organized.

 

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