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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Social Media

Loopt: A Social Location Tool

April 26, 2011 by Basil C. Puglisi Leave a Comment

Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing? Loopt, a mobile application, helps you see a clear picture of your social circle, without making a […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, FourSquare, Location, Marketing, mobile, Social Brand, Social Media, Visibility, Visibility Marketing

YouTube founders Gets Delicious

April 25, 2011 by Basil C. Puglisi Leave a Comment

The top and leading social bookmarking service, Delicious, has been sold by Yahoo to co-founders of YouTube, Steve Chen and Chad Hurley. Begun in 2003, Yahoo acquired the service in 2005. Delicious claims a worldwide community of loyal users. Delicious is also a part of AVOS, a relatively new internet company in San Mateo, California. […]

Filed Under: Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: internet marketing, Marketing, media news, news, Social Brand, Social Media, social media news, Video Marketing

Social Media for the Big Business Boys: DELL, IBM, Coca-Cola

April 20, 2011 by Basil C. Puglisi Leave a Comment

While in recent days small businesses have found themselves caught up in the world of social media and the prospects it can bring directly to their products or services, big business certainly has a brief history of their own in utilizing social media formats for marketing purposes. So which companies are utilizing social medias these […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, Coca cola, Dell, IBM, internet marketing, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

The State of Now – The #140conf

April 14, 2011 by Basil C. Puglisi Leave a Comment

Jeff Pulver is an interesting character. Not the most charismatic of speakers, yet his words make a lot of sense. He started “in computers”, as he calls it, 17 years ago. He was one of the co-founders of Vonage, and invested in Twitter back in 2007. Here is, paraphrased, what he says about the State […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: #140conf, blog, internet marketing, local, mobile, Puglisi, Social Brand, Social Media, twitter, Visibility

Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists

April 12, 2011 by Basil C. Puglisi Leave a Comment

Twitter has become such a media marketing giant on the net in the last few years that there is now an entire industry devoted to the creation of tools, tips and tricks to make your Twitter experience easier, quicker or more user-friendly in just about any manner. Many of those tools provided can help to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: brand, internet marketing, Marketing, mobile, small business, Social Brand, Social Media, tweets, twitter, Visibility, Visibility Marketing

What Mobile Apps Can Do for Small Business

April 7, 2011 by Basil C. Puglisi Leave a Comment

Mobile Applications have rushed to the forefront of technology and further advancements with the increased usage of net enhanced mobile devices like the iPhone. Breaking beyond the traditional uses for phone and text messaging capabilities, mobile apps have been brought from playroom to boardroom. Mobile App Statistics Did you know that 38% of small businesses […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: analytics, aplications, apps, mobile, Mobile & Technology, Social Brand, Social Media, Visibility, Visibility Marketing

EmpireAvenue: Social Networking or Social Training?

April 7, 2011 by Basil C. Puglisi Leave a Comment

EmpireAvenue is classified as a social network service site which is quite an understatement. Launched in July of 2010, this site resembles a stock marketing simulation game. Users are allowed to buy and sell shares of other users and their websites. Alexa’s global ranking for EmpireAvenue is #15,209. Currrently statistics show that a disproportionate amount […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: blog, empire avenue, learn social, Social Brand, social games, Social Media, Social Media Social Brand Visibility

Facebook Questions Re-Launch

April 6, 2011 by Basil C. Puglisi Leave a Comment

Earlier this week Facebook re-launched a previously tested aspect of social networking known as Questions. Questions, although similar to the idea of Yahoo answers actually provides quite a bit more personalized Q & A experiences. Users can simply head to Facebook Questions and opt in if the account isn’t already enabled. Head to Facebook questions […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: analytics, blog, facebook, Social Brand, Social Media, Visibility, Visibility Marketing

New Media Press: Paper.li a Social Media Tool

April 5, 2011 by Basil C. Puglisi Leave a Comment

Do you get a bit intimidated by data mining or researching through your Twitter or Facebook accounts as they scroll by at light-speed? If you are like many business owners, large and small, you have likely been just as torn as others who know that their social media sites are littered with incredible information, free […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: blog, blogger, brand, new media, new media press, Puglisi, Social Brand, Social Media, social news, twitter, Visibility, Visibility Marketing

Google Search goes social with +1

April 1, 2011 by Basil C. Puglisi Leave a Comment

While Google may cover around thirteen percent of US display in online advertising marketing, Facebook may garner around twenty-two percent. Not surprisingly, it seems like Google has decided they actually do like the way Facebook allows users to share their interest, recommendations and ideas. So they have now added their own method of ‘liking’ or […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: adwords, analytics, brand, google, SEO, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

NIST’s Agent Identity Tenets Warn That Human Review Can Turn Into Habit #AIg

NIST’s ten design tenets for agent identity management put most controls in infrastructure and send risky actions to human review. Tenet 05 warns that frequent escalation can turn approval into habit, and leaves who rules, and what record that ruling leaves, to each organization.

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

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