UStream is a unique platform that consist of networks that include a wide diversity of channels that are open source options for live video streaming. Brad Hunstable and John Ham co-founded UStream while attending West Point, a renowned US Military Academy. Both of the co-founders had long been inspired by technology and received degrees in […]
Social Media
SmB Digital Trends: LivingSocial
LivingSocial offers a system similar to Groupon where users can jot in their local zip code and browse over offers that can be purchased online for personal use, or even sent to others as gifts. This social discovery and networking tool allows business owners to read and review what others are saying about their business, […]
Brand Blogs: Mashable
Considered an internet news blog, Mashable was launched from Pete Cashmore’s very own home in Aberdeen Scotland in 2005. Its primary purpose is to cover the latest news in social media, but it also covers any new news and developments in entertainment, online video, web development, technology, mobile and other gadget reviews and information. The […]
Google Analytics and Greasemonkey
Google Analytics is a free service offered by Google that generates statistical information about the visitors to your site. It is aimed at marketers, small business and website owners. It is considered to be the most often used statistic tool, currently used by 57% of the 10,000 most popular websites. Google Analytics tracks visitors to […]
Social Media & Brand Monitoring Part 4: Techrigy, Seesmic
SM2 – Techrigy When Techrigy, a Pittsford, N.Y Company, reached 1 Billion conversations, in Feb. 2009, it was posted all over the internet. In July of that same year, the company was acquired by Alterian, a British integrated marketing software platform and a leading marketing service company. Their product was labeled SM2. The company provides […]
Social Media & Brand Monitoring Part 3: Sysomos, TruCast
Social Media has given every one of us an equal voice in what is being said on the internet about a brand, and with that changed the way our entire world works. The more saturated the world wide web becomes, with information geared towards making money, not always in an honest way, more and more […]
YouTube Advertising & Channels
Having a custom YouTube channel is kind of like having your own television channel. It will allow the user to upload their personal videos and to promote their own products or services via their video as well as URL linking on the custom YouTube channel page. To begin you would simply need to sign up […]
Social Media Tools: ShoutOMatic
What is Shout-O-Matic? First it is the newly created product of Norm Levy, Michael Levy, Jim Robert and Chris Lawlor. This young team of developers learned a great technique for aggregating digital photos, videos, music and text with their LifeGoRound platform. Just over seven months old, ShoutOMatic it is already making a few waves on […]
Social Media & Brand Monitoring Part 2: CoTweet, HootSuite, TweetDeck, TweetAdder
Being able to monitor what is said about your brand on the internet has become a very important part of doing business these days. Social Media has the power to make or break brand names, and web visibility should be monitored. Hand in hand with finding out who is talking about you and why, there […]
Social Media & Brand Monitoring Part 1: Radian6, Scout Labs, FlipTop
Social Media has, in many ways, taken the place of the generalized web search. Personal comments, posted by happy or disgruntled customers, can have a tremendous impact on the reputation of a brand. It doesn’t take long before a social comment creates a chain of complaints, and if it goes unanswered can damage any business. […]