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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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General

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil Puglisi 2 Comments

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by Basil Puglisi Leave a Comment

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage? Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand. Facebook’s […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

Can Social Media Redefine Traditional Business Intelligence Strategies?

September 8, 2011 by Basil Puglisi Leave a Comment

It seems that in recent years, social media has become a more frequently integrated element of a new company’s business intelligence platform or an existing business’s revamp of an old one. There is no doubt that the use of social media has begun to be a common format for business interactivity and in doing so, […]

Filed Under: Basil's Blog #AIa, Business Networking, General, Social Media Topics Tagged With: business, ROI, social network, Strategy

Develop Your Brand with Daylife

September 6, 2011 by Basil Puglisi Leave a Comment

Providing consumers with cloud features including on-demand media options, DayLife is supplying their users with more features, functionality, and faster cycling. A comprehensive solution that is designed for digital publishers who may require the freedom to focus on creative experiences instead of constant publication input. How Does DayLife Work? DayLife provides a Publisher’s Suite that […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, PR & Writing Tagged With: blog, brand, publishing, Visibility, website

DBMEi Internships

September 3, 2011 by Basil Puglisi Leave a Comment

Digital Brand Marketing Education & Interactives has a NEW internship program. We believe that we have developed a program that might be of some interest to you and/or your students. The internship program with DBMEi is designed for students that wish to learn how to write for digital publications, develop hands on learning in digital […]

Filed Under: Basil's Blog #AIa, Conferences & Education, General

Twitter Teams Up with the Weather Channel Social

August 26, 2011 by Basil Puglisi Leave a Comment

On August 11th, The Weather Channel integrated weather forecast and news with the social media realm. Those who frequent The Weather Channel website for news on local weather can now sign into the site via their Twitter account to catch and share tweets from those in their area. Users can also spread tweets across TWC’s […]

Filed Under: Basil's Blog #AIa, Content Marketing, General, Social Media Topics Tagged With: hurricane twitter, news, social media hurricane, social weather, twitter, twitter news, video, Visibility, weather

The Power of Facebook Webinars

August 22, 2011 by Basil Puglisi Leave a Comment

The Power of Facebook Webinars Webinars are fast becoming a vital source of communication for a variety of different industry needs. Some examples of trending Webinar needs include: Online Education Business Meetings Brainstorming Sessions This is just the foundation for many of the ways that companies are currently utilizing Webinars. Most businesses and institutions have […]

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, General, Social Media Topics Tagged With: facebook, internet marketing, Mobile & Technology, Social Brand, Social Media, social network, video, Video Marketing, Visibility, webinars

Facebook buys Push Pop Press: Facebooks?

August 11, 2011 by Basil Puglisi Leave a Comment

Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next. Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at […]

Filed Under: Basil's Blog #AIa, Conferences & Education, Digital & Internet Marketing, General, Mobile & Technology, PR & Writing, Social Media Topics Tagged With: business, digital books, ebook, facebook, publishing

TripAdvisor: TripWow Provides Impressive Presentations for Many Uses

August 5, 2011 by Basil Puglisi Leave a Comment

When creating this product, TripAdvisor relied heavily on the in-house developers at TravelPod. Their main focus was to provide slideshows that displayed unparalleled production value. However, their most vital concern was that the tool provided the greatest functional ease possible with current technologies. It seems as if they have succeeded. The presentations produced by this […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, General, Mobile & Technology, Social Media Topics Tagged With: pictures, Slidshow, travel, Trip Advisor, video, Video Visibility, Visibility

Google AdWords: Call Metrics & Click to Call

August 4, 2011 by Basil Puglisi Leave a Comment

Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body.  Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Digital & Internet Marketing, General, SEO Search Engine Optimization Tagged With: advertising, adwords, brand, business, Call to Click, google, internet marketing, Marketing, ppc

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