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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Social Media Week: Social Media Action Camp #SMWsmac [Event]

February 5, 2012 by Basil Puglisi Leave a Comment

This will make the fourth official year of Social Media Week’s return to New York. One of the world’s most unique and innovative global platforms for a large selection of interactive conversations and information on new trends in the social and mobile media industries.

Filed Under: Basil's Blog #AIa, Conferences & Education, General Tagged With: @basilpuglisi, #SMAC, Bill Corbett, business, Social Media, social media camp, social media week

Social Commerce Summit 2012 [Event]

January 31, 2012 by Basil Puglisi Leave a Comment

It’s time again for the Social Commerce Summit and for the pros and experts that come together during this yearly conference. On Tuesday, February 7th,  the events will swing into action once again for 2012. All About the Social Commerce Summit Since the immersion of social media into digital commerce, incredible opportunities and options have […]

Filed Under: Basil's Blog #AIa, Conferences & Education, General Tagged With: Battery Ventures, business, Digital economy, Fortune 500, klout, Marketing and Advertising, Nicholas Carlson, Social Commerce Summit, Social Media

3 Tips to Synchronize Online and Traditional Marketing

January 23, 2012 by Basil Puglisi Leave a Comment

As much as the online community loves to promote the effectiveness of a well-designed online strategy, it’s impossible to deny that traditional media can be hugely effective. What get’s lost in much of the debate about online vs traditional marketing, though, is how incredibly powerful they can be when used in tandem. Here are three […]

Filed Under: Basil's Blog #AIa, Digital & Internet Marketing, General, Traditional Marketing Tagged With: business, facebook, Gary Vaynerchuk, LinkedIn, Marketing and Advertising, Old Spice, Social Media, twitter

What’s the key to a successful digital media strategy?

January 9, 2012 by Basil Puglisi Leave a Comment

Websites, especially for Search Engine Optimization should defiantly be doing this. A successful Social Media campaign has this as a crucial characteristic. This one defining element or practice is an absolute must for anyone who wants clients and customers whorepeat business and develop long-term relationships. In fact you probably find this to be as true for […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce, Search Engines Tagged With: advertising, business, Marketing, Social Brand, Social Media

Customer Engagement for Small Business

January 8, 2012 by Basil Puglisi Leave a Comment

Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Business, Business Networking, Content Marketing, Digital & Internet Marketing, General, PR & Writing, Publishing, Sales & eCommerce, Traditional Marketing Tagged With: advertising, business, Customer Engagement, listen, Marketing, small business, Visibility

Time to Get on Google +: How to Set up Your Google + Brand Page

January 4, 2012 by Basil Puglisi Leave a Comment

I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, google, Social Brand, Social Media, Visibility

Find A Lifetime of Success in 2012 by understanding “Time” & “Why?”

January 1, 2012 by Basil Puglisi Leave a Comment

Ready to understand why some people are far more successful than others? Brace yourself! I am going to share my perspective on why 2011 was such a success for me and give you something to think about in 2012. Here’s the funny part, I made more money in 2011 than I have ever and that […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce Tagged With: blog, brand, business, conferences, facebook, FourSquare, LinkedIn, news, PR, publishing, Puglisi, Social Brand, Social Media, video, Visibility, website, YouTube

Mobile Growth in Retail: Cyber Shopping 2011

December 25, 2011 by Basil Puglisi Leave a Comment

What is known as Black Friday and Cyber Monday was extended this year to 10 days, with online retailers continuing their discounts throughout the week. What do the online shopping numbers for post-Thanksgiving sales tell us about the state of online shopping? It’s important to remember that the data is recent and fresh, many analyzers […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce Tagged With: business, cyber monday, mobile, Mobile & Technology

Twitter Tools: twithawk, a lead generation tool

December 21, 2011 by Basil Puglisi Leave a Comment

Another arrow in the quiver of the savvy internet marketer is Twithawk, a lead generation tool. Founded in 2009, Twitterhawk, as it was called back then, had to do a name change because Twitter felt it is too close to their name. It didn’t deter Chris Duell, the Australian founder and developer, to fine tune […]

Filed Under: Basil's Blog #AIa, General, Social Brand Visibility, Social Media Topics Tagged With: advertising, brand, business, internet marketing, lead generation, Marketing, Social Media, twitter, twitter tools, Visibility Marketing

Ways to Build Up Your Email List Using Facebook

December 20, 2011 by Basil Puglisi Leave a Comment

Internet marketing is not what it used to be, experts like Guy Kawasaki say. If you were dealing with internet marketing before Facebook, you know it was all about emails. Obtaining prospects, finding the leads and hoping for conversions. Email marketing, when done right, is personal and not stuffed with ads and commercial. It does […]

Filed Under: Basil's Blog #AIa, Business, Business Networking, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: advertising, business, email, email marketing, facebook, internet marketing, Social Brand, Social Media, Visibility

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