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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Business Consulting

What is the SxSW? Why Would I attend?

February 21, 2011 by Basil Puglisi Leave a Comment

What is SXSW? The SXSW, or the South by Southwest festival and conferences, regularly offers a widely diverse group of entertainment seekers the opportunity to find independent films, original music, and even up-to-date, and up-and-coming technologies.   SXSW for Entertaining Marketing Marketing is, of course, always targeted to those who can use a business’s products […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, SXSW, Visibility, Visibility Marketing

Facebook Success Stories

February 16, 2011 by Basil Puglisi Leave a Comment

We have heard and read a lot about Facebook, about its 500 million users, about it overtaking Google as the most visited site per day. But what does it have to do with your small business? Those businesses who don’t have a department for social media? Can Facebook help small businesses expend above and beyond […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, facebook, PR, Puglisi, Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: Faves

February 4, 2011 by Basil Puglisi Leave a Comment

It is a site where information is aggregated by the users themselves. They post links to interesting stories they have found and add their comments. It is rated and organized by people, not machines.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, faves, Social Brand, Social Media, Visibility, Visibility Marketing

Social Brand Visibility: Quora

February 3, 2011 by Basil Puglisi Leave a Comment

Users can pose questions, give answers and make the site grow. They can also comment on the answers given and vote them up or down which affects their placement on the page. It is an evolving community not dissimilar to Wikipedia. A collective knowledge base that is dependent on the collective good will of people to alert and change damaging information.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

Brand Reputation Management: Digital & Social

February 2, 2011 by Basil Puglisi Leave a Comment

So what if you do not have the funds to pay a service, or manage your own team to do so? There are a few helpful hints to lead you in the right direction, but overall, the reputation your brand carries is entirely up to you as a product or service provider. As a provider, it is also your duty to combat any negative feedback on your company.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, brand reputation management, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

How Much Money Should You Make? How to Sell Online…

January 31, 2011 by Basil Puglisi Leave a Comment

How much are you not making? Sell Online!
Regularly, regular people are creating their own businesses by doing exactly what they like to do, what they are good at, and what is easily done in their own homes. Here we going to get into some details and tips.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, ROI, sell, sell online, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing

Latest Trends in Branding or Rebranding of Companies

January 20, 2011 by Basil Puglisi Leave a Comment

The latest trends in branding or rebranding of companies are out of the box. A lot of creative thinking and marketing techniques are required to be successful in today’ tough economy.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Social Brand, Social Media, Visibility, Visibility Marketing

How to Protect Your Digital Brand Online

January 18, 2011 by Basil Puglisi Leave a Comment

One of the first things the small or large business manager needs to learn is how to protect your digital brand online. Your digital brand is comprised of everything that is online about you so it is important to know what is already there before going any further.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Mobile & Technology, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, google, Long Island Business, Puglisi, SEO, Social Brand, Social Media, Social Media Social Brand Visibility, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

What is Groupon? How Does it work?

January 17, 2011 by Basil Puglisi Leave a Comment

The company offers one deal per day per a certain geographic location. It doesn’t cost the merchant a thing, but he has to share in the profits with Groupon. There are certain businesses that Groupon is staying away from; shooting ranges, abortion clinics, plastic surgeons and strip clubs, top their list.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, Coupon, Long Island Business, Promotions, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

Social Brand Visibility: Connotea (Great Academic Tool)

January 14, 2011 by Basil Puglisi Leave a Comment

Essentially you can create a library of important articles for research and study. There is nothing to download to your computer and there is no need for cutting and pasting. References can be public, private or shared with a selected group.

Filed Under: Basil's Blog #AIa, Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Brand Visibility, Social Media Topics Tagged With: brand, Business Coach, Business Consulting, Long Island Business, Social Brand, Social Media, Social Media Social Brand Visibility, Visibility, Visibility Marketing

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