Considering the time and money that businesses pour into their trade booths, it makes sense that the trade booths would be designed with longevity in mind. After all, why invest hours on top of hours, or thousands of dollars, into designing and/or buying your booth if it will only be used once? You want to make sure your booth looks professional and that it will meet all of your company’s needs. You want it to attract customers, but it is also important that it be easy to set up and take down, that the complicated logistics of transporting it do not outweigh the benefits of using it in the first place. Modular booth designs are a great option for many businesses, largely because they are so portable. But there are other benefits to modular designs as well. Let’s review some of these benefits.
Great portability
Let’s face it: not every booth representative is also a handyman. In fact, most are not. So why do companies sometimes expect their employees to know the intricacies of setting up and taking down a trade show booth? Modular display booths are built to go up and come down quickly and easily, without the need for complicated tools or expertise in carpentry. A booth that can be quickly disassembled saves your employees a lot of hassle, stress, and time. It also makes it easier to transport the booth as smaller pieces, requiring lower baggage fees or less room in the trunk of a car.
Display flexibility
Another benefit of modular booth designs, closely related to portability, is that modular booths are scalable – that means that you can use only a small part of the display booth when you do not need the full-size kiosk, or when you have two conferences the same week and want to have booths at both. This can also be very helpful for adjusting to different space requirements. Some trade shows will allow you the space for your whole booth, others will only allot you enough room for half. Using a modular display lets you scale the booth to the size you need.
Saving money
Many businesses shy away from modular booths because they have a higher sticker price. But the truth is that this needs to be viewed as investment: spending more upfront will save you money down the road. Instead of buying multiple booths for multiple shows, you can buy one booth for use at a number of different shows. You will also save money on transporting the booth, making it an even better investment. Finally, the time you and your representatives save in taking the booth apart and putting it back together also should be viewed as a saved cost. Time is money, after all.
Functional flexibility
Besides being scalable in size, many modular booths are also flexible in their shapes. Many can be reconfigured or reorganized to fit into odd floor spaces. Depending on your needs, you can make a booth that is wide open or a booth that is enclosed and intimate. This will come in extra handy if you want to open your booth to the public for part of the day, and then close it off to only specific kinds of potential customers later in the afternoon.
Modular booth designs are a great way to save time and money while making your booth more flexible.
About the Guest Blogger:
Justine Savage works at Nimlok, a company that provides custom trade show solutions, including modular trade show displays.
Traditional Marketing
3 Tips to Synchronize Online and Traditional Marketing
As much as the online community loves to promote the effectiveness of a well-designed online strategy, it’s impossible to deny that
traditional media can be hugely effective. What get’s lost in much of the debate about online vs traditional marketing, though, is how
incredibly powerful they can be when used in tandem. Here are three ways to make it happen.
1. Play Ping Pong
In The Thank You Economy, Gary Vaynerchuk explains how playing a game of ping pong between social and traditional media can launch customer
engagement through the roof.
In the book, he argues that simply including the URL of a Facebook page at the end of a TV commercial doesn’t go nearly far enough. Instead, the commercial should include a genuine call to action that encourages viewers to find out what’s happening online.
Once the users visit the social media page, they should find not an advertisement, but a genuine community of like-minded people. All the energy and excitement surrounding the community can then be harnessed and channeled. It can be used to spark new ideas that can make their way back into traditional media.
When a meme makes the leap from an online community to traditional media, the people who were involved in the creation of that meme will feel vindicated. This further improves the engagement and keeps the community coming back for more.
In the book, Vaynerchuk applauded the success of an Old Spice campaign that, in many ways, accomplished just that. The character from the commercials was placed into the social media realm, where he interacted directly with the audience. Taking things a step further, he responded to requests from the audience by recording new videos that incorporated their ideas. This resulted in an incredibly successful campaign.
But Vaynerchuk also had some harsh words for Old Spice, because they failed to keep the game going. They eventually stopped engaging with
their audience, treating the social media phenomenon as though it were a TV advertising campaign that could just end without so much as a
farewell. He feels that the campaign should have been used to develop lifetime customer value that would have kept customers coming back for
more for the foreseeable future.
2. There’s More to Social Than Marketing
Chris Brogan is one of the most widely respected voices on social media marketing, so it’s no small thing when he says that social media is about more than marketing. One of the most important changes that social media has brought about is the ability of the customer to talk about you.
What does this have to do with incorporating traditional marketing? Consider the value of actually understanding your audience. In 1998, marketers were willing to pay between four and five thousand dollars to conduct a focus group consisting of less than ten people for two hours.If people were willing to spend this much for two hours with ten potential customers to figure out how they thought and what made them tick, imagine how much they would have paid to have access to a never-ending conversation with thousands of potential customers.
The amount of data available at your fingertips is staggering if you are just willing to listen. Insights gleamed from relationships that were founded by social media can be an incredible source of traditional marketing ideas. Taking the time to really understand your audience and how they think will dramatically improve the impact of your traditional marketing efforts.
Building relationships using social media can also help expand your influence. A phone call only takes place between two people, but social media allows you to have a conversation of comparable intimacy with hundreds or thousands of people at the same time. Do not underestimate the power of influential relationships. They have always been the backbone of a strong business, and the intensity of this has only been magnified by the power of the internet..
3. Reach Critical Mass
The most important thing that social media has to offer is right in the name: social. It’s about the conversation. It’s that conversation that keeps users coming back, gets the word out, and makes things happen.
A conversation, by definition, demands more than one person. Most people are hesitant to start or join a conversation unless one has already been started. As the old saying goes, nothing attracts a crowd like a crowd.
This is where traditional media can be immensely powerful. By sending enough people your way, you can reach the critical mass necessary to get a conversation started. This can be accomplished without traditional marketing, but it’s often much easier to reach this point using something like traditional advertising.
Social and traditional media can amplify each other in ways that weren’t possible before. By keenly understanding the difference between the two media, it’s possible to reach a wide audience, listen to what they have to say, and appeal to them in new and powerful ways.
Author:
Kathy S. is a freelance writer and car insurance expert. She lives with her husband in Georgia where they enjoy weight training and comparing car insurance together.
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Snaptag Versus QR Codes
QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all.
What is a QR Code?
QR is short for quick response and that is exactly the purpose of the QR code. These codes take an element of data from transitory media and sends it to your mobile device. The code will give you details about that business, item, or even discount information on products and services.
QR Codes are more useful than a standard barcode in that they can store a more data and a wider variety of it. QR codes commonly include URL links, text, coordinates and more.
How Does This Benefit Businesses?
Most marketers are well aware that mobile marketing is becoming increasingly more important, almost by the day. No method of advertising could be easier than one that consumers reach out for, instead of being asked to look. QR codes allows those consumers who prefer not to be barraged with overt marketing tactics to choose where they will show interest in a product or service.
There is really no limit to the options that can be embedded in a QR code.
- Running a restaurant? – Embed a great recipe, a buy a meal get one free discount, a special on this evenings dessert.
- Authors – Add a QR code to the back of your book that enables a consumer to get extra features or hidden endings to your script.
- Good health practices – Doctors, or other medically related practices can add good tips and tricks for healthy living to their QR codes, update them every month for innovative creativity in the medical field.
Vital Aesthetics Arrive to QR Coding
Traditionally, QR codes have retained a Rorschach look to them, leaving the responsibility on the advertiser to make sure consumers know whose QR code they are scanning. However, with Snaptags, QR codes and increasing brand awareness have meshed nicely. Snaptags have traded out that whole inkblot look for a code ring that serves the same functional purpose.
Who is Using Snaptags?
Because of the applied branding ability on Snaptags not previously available on QR’s, we can now see who is actively using them.
Picture c/o http://www.socialsnaptags.com/
Snaptags Cons?
Although Snaptags no doubt win out in the aesthetic element, there are other issues that can make Snaptags less beneficial than they appear. Many venture because of the supporting copy, Snaptags are not as easily accessible as QR codes. Snaptag stands by the fact that all advertisers would need to do is determine the required supporting copy, but this does lend itself to the inaccessible accusation.
Many current QR code advertisers agree that if a mobile marketing campaign is managed correctly, the aesthetic element of the Snaptags versus traditional QR’s is hardly advantageous.
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Customer Engagement for Small Business
Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So what can the small business owner do to show that their product is the right choice for the consumer?
Be a Customer for a Day
Spend a day emulating the actions that your prospective consumers do.
- Call your customer service number.
- Go through the motions of purchasing your own product.
- Fill out your contact forms.
Make sure that your customer experience matches your outlook and ideas.
Build Communication Options
Not everyone uses Facebook and Twitter believe it or not. Make sure you have traditional methods of communication as well as digital ones. List phone numbers and a physical address for your business, even if it is online based.
Exercise and Act on Your Listening Skills
It isn’t enough to reply to customers questions or request with generic terms. When prospective consumers ask for discounts or other beneficial options, show them you are listening by enacting them. You will get no better word of mouth advertising then having a consumer who can say “I asked for a discount, and they gave me one!” This doesn’t mean you have to offer that discount to everyone who asks, but you should never outright ignore those request.
Show Your Integrity
Since bad news can travel with light speed on the internet, you may need to go out of your way to show your customers that not only are you expert at what you do, but that you back that professionalism with personal integrity. Show your customers that the people behind the brand care.
Let Your Customers Advertise for You
Anything that you can do to get your consumers to share their product or service experiences with the public will provide you with two benefits. Obviously it will give you the valuable advertising you are seeking, but it will also provide you with media that you can post to help build top-notch links for your site. Don’t expect your customers to do this for no reward though. Their time is valuable too. Try to run contest for the best written or video reviews of your project. Reward the winners appropriately for their time spent talking about your products and services.
Above all it is important that any consumers approaching you for your products or services walk away with the sense that you are a brand they can trust and rely on.
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“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]
Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution.
“Privacy is for old People” but perhaps we misunderstood “old”? It was my interpretation, it was for people who try to “network” the “old” way. Keep sending out those paper resumes, no really keep doing it, in the mean time those that are out in the digital space that have embraced transparency are taking all the job leads and finding and creating careers.
[youtube=http://www.youtube.com/watch?v=pexGCUPlUeA]
“Think Digital, Act Social”, this is the best way to find a career and not a job. Your resume starts with one word, Google! This is what almost 90% of hires will go through before they get a job or enter into their career. The power of LinkedIn is not just in its ability to connect, it’s in the uniformity that the professional social tool provided.
A resume was traditionally put on a piece of paper that had a million different formats, was presented in infinitely different ways and contained a variety of info that could range from too little to too much. The paper resume then needed to be mailed, emailed, uploaded into a system that could scrape keywords, if you knew how and where to put them.
LinkedIn created a space that provided basic continuity in your digital resume, then provided you the flexibility to be different without losing the Education, Experience, and transparent influence.
If your concern is privacy, then good luck, your “old” way of thinking is what has you unemployed or in a dying industry.
Here lets show you a example of why this is so important and relevant.
- Position: Writer
- Duties: On a regular basis produce a variety of articles on subject “A” that people want to read to help increase site/paper/blog readership.
How will you apply? How will you be evaluated?
- Traditional Applicant: Resume with impressive samples, clean resume, quality education, phone numbers for references.
vs.
- Digital Applicant: Â LinkedIn Account, this includes a good work history, quality education, samples of articles from the connected blog. The impression that you understand digital, with 500+ LinkedIn connections, a Twitter account with 3,000 followers a Klout score that shows that you influence people in a call to action style with your tweets/articles. A Facebook page that shows who you are as a person, Spouse? Parent? Sports Fan? Alumni? Hobbies? the things that provide comfort about the applicant being hired is of good and cohesive character to the organization. How about the power of say 12 “Recommendations” on LinkedIn from people who you can see are reputable, professional and also of good character.
If you’re going to spend money on mailing paper resumes or email spam, you might want to consider target marketing ads on Facebook or LinkedIn, as you’ll only pay for who you target when you know they have looked at you.
Why this matters?
Social Media transparency is better than the traditional background check, this gives you a look into what has been legally off limits and even though you may say it doesn’t belong as part of the hiring process, the data shows that it clearly is! Now consider the business model, the writer with the traditional resume path only tells they can do the work, the digital resume can show you that they can do the work and generate revenue!
How?
Writers generate content to create readers, the first shows they can create content that people might be interested in, the second using the digital resume shows that they CAN and DO produce followers and views for their content. If you’re an online media source, like a news paper gone digital, you NEED the second writer more. Advertising revenue is about “eyes” the more eyes you get on your content the more valuable the ad space is, the second writer shows that they can generate more “eyes” or views from the start.
Now the same can translate to PR positions, Sales, Business Development and any position where reaching people is important. Then imagine you’re a prospective employee that can show a following or influence over 50,000 people across the social networks that drives 10,000 clicks or views a month, you’re on your way to being your own business. Big brands got to their ivory towers on the shoulders of their employees being representatives in their communities, social media is an extension of that practice.
This is why it’s important to “Think Digital, Act Social”. Having transparency allows you to show value by using digital means to display who you are, the professional and the personal. Things like video, websites, social sites create a foundation that then allows you to act social by reaching out in both traditional networking and digital networking methods.
[youtube=http://www.youtube.com/watch?v=u5e-6psDk8U]
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Jeff Pulver’s Second #BRANDSconf Kicks off This Month!
The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business.
In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter as a part of their business marketing plan has helped to firmly establish their presence on the web. This provides a new challenge in a business’s marketing campaign. Do you need to need a person, or a team of them to help establish and maintain your brand in the social world?
Views From BrandsConf on Humanizing Brands
[youtube=http://www.youtube.com/watch?v=zBqSRXYMaog]
What to Expect at #Brandsconf
Instead of just standing by and watching those who have achieved success and trying to learn from them at a distance, Jeff Pulver has invited them to attend #Brandsconf and participate in the vital discussions held there.
You will hear from some of the most creative and innovative thinkers who will share their personal knowledge from the inside of several types of business segments. Since brands can transcend business elements, Jeff Pulver’s hope for #Brandsconf is to have a wide variety of industries represented.
With the same tradition practiced in the #140 Conferences and events, panels will run for ten to twenty minutes and presentations will remain ten minutes long.
Exploring a wide range of topics with the best practices for corporate branding, everyone should be able to come away with a new insider perspective in their particular industry.
About Jeff Pulver
Jeff Pulver is a top-notch entrepreneur who grew up in Kings Point, New York. Graduating from Great Neck North High School, some of his early accomplishments include the founding of Spreadsheet Solutions Corp. that marketed macros and add-ins for Excel and Lotus.
In 1995, Pulver cultivated an interest in Internet Telephony. During this time, he was a systems administrator for the Cantor Fitzgerald firm. In 2003, Business Week listed him as a tech guru. Co-founder and shareholder in Vonage, a voice-over-ip provider, Pulver also invented a device known as CellSocket. Cellsocket could make and receive cell voice calls through standard telephones.
Pulver also helps to organize the #140conf, or 140 Character Conference, and is an investor in many startup companies.
Guest Speaker Ryan Osborn (@rozzy) – Director of Social Media at @NBCNews
In the summer of 2010, Ryan Osborn was named the first social media director at NBC News. With earlier beginnings as an aspiring journalist, he went from a page on The Today Show in 2002, to reaching the rank of Director of Social Media. However, Osborn does not have the typical view of how to utilize social media.
Osborn concentrates his efforts on Facebook and Twitter in the form of extended storytelling editorials from NBC News, instead of using it solely as a marketing tool. Osborn knows his organization well and knows the specific personalities that make it function smoothly. He believes that if you tell the right story, it will market itself. Having discovered Twitter in 2007 at a SxSW conference, he carried this knowledge back to The Today Show and began a feed. Ryan brings loads of vital social media marketing knowledge to #BrandsConf .
Please help share awareness for the event by sharing the Twitter hashtag #BrandsConf
Want to attend? Enter Discount / Coupon Code “dbmei.com” to save 10% OFF, special discount for dbmei.com readers.
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Turn Your Social Media Content into Something Incredible with FeedFabrik
By now most folks who use the internet for work, play, or both, are likely to have generated a bit of personal or business content on their social media sites. Blogs, videos, articles, tweets, and more have their own special place online for quick and easy access when you need to reference them, share them, or simply enjoy viewing them.
What if you could take your already available content and give it a shiny new cover? What if you could avoid the inevitable process that most all content suffers from as it gets old, left behind, and falls into Internet Purgatory, likely never to be seen (easily) again. 
FeedFabrik to the Rescue
FeedFabrik offers the ability to capture your own digital life and turn it into a proud display in a couple of different ways.
Create Your FriendPoster
Users can integrate with their Facebook account to quickly create a FriendPoster. This poster displays all of your social network friends by listing them on the date of their birth with their current profile picture. Users can choose from five different display theme styles as well as selecting different options for saving the creation. FriendPoster comes in:
- Poster
- Desktop Wallpaper
It will also be available with gift voucher options very soon.
Make a BlogBook
Turning your blog into a book may have endless possibilities. However, doing so has long proven to be a process usually full of bugs and issues and, in general, difficult to manage while retaining an aesthetically pleasing document. FeedFabrik’s blog book creator can smoothly turn your current blog into a well-designed book. FeedFabrik has full integration options on:
- Blogger
- WordPress.com
- Self-Hosted WordPress Blogs
- Typepad
- Tumblr
Your book is prepared for you automatically and is ready in just a few moments. Users are free to take advantage of the customization options to tweak the book’s originality.
FeedFabrik has much to offer those who utilize social media on a regular basis and has several shining selling points when it comes to those who work in the publishing industry.
Alexa shows a 1500% increase in traffic views over the last three months and is currently ranked at #486,284 in the world with most users spending an average of three minutes on site.
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Digital Brand Experience: Google shares it’s thoughts on Brand
Digital Brand Marketing is about taking traditional concepts and rethinking how those practices can be streamlined and transformed into digital practices. I have repeatedly published on how so many businesses have taken the extreme approach to digital and social marketing. This has resulted in lost opportunities and negative impact on their brand. Â
If you do not claim your brand, someone else will!
Social Media is but a tool or advancement in what people have done throughout all time, if your product is wonderful people talk, if your product is terrible people talk. The big change is how they talk, and how many people they can reach.
In traditional marketing it was found that November, December, July and August are the big word of mouth months. These are the times of year that people congregated the most for Holidays and/or Vacations. This is when word of mouth could really be capitalized on. Did you see what I bought, where we went, the quality of work the installer did, the product I would never buy again.
As Erik Qualman pointed out, “word of mouth” Â is now “world of mouth”. Social Media is about having the ability to interact at any given moment and beyond the limitations of physical presence. Social Media thoughts, comments, reviews, posts, blogs, etc are almost all sustainable. The comment does not go away like a traditional conversation, the review, thought or post continues on to reach others, shared and searchable forever!
This has created three major issues in modern marketing.
- The Company is not participating or facilitating their “brand”. Others are welcome to lay claim to it and control the information about it.
- The Company rushed to execute and participate and did not consider the “brand” experience. How they facilitate and deliver a consistent experience across the different digital medias was lost. The worst continue to rush along making half measures to recover sections or parts of campaigns and services instead of rethinking the “brand” experience.
- The Company has not learned how to use free resources to respond to the market. By not participating in Social Media the company cannot address issues and opportunities in real time. Surveys, Customer Complaint numbers are traditional, websites are 1.0, social media is engaging and seeking out the customers in their space. If you don’t seize information for your benefit, perhaps your competitor will!
An Anonymous Case Study for point 2:
A company decides that they wish to use twitter, they know its popular for news and marketing. The company creates accounts for 800 locations. The first mistake is made when they leave a default image in the service. A few months later they start to fill the profile image with the company logo. As a young marketing assistant learns about the personal interaction that twitter thrives from, the company starts to take “brand” accounts @GeoCompany and tie the individual name and a personal photo to the profile image. At this point the @GeoCompany John Doe has a picture of just a head shot with news updating from the company site. The profile area talks about the company and links to the company’s local site.
At each stage the half measure reviews have cost the company brand awareness. Something as simple as taking the time to think out the strategy would have saved the company’s social image as their claim to be social has struggled from day one. To date this company still has personal photos without proper branding on them. If the company takes the time to rethink the brand experience, they might decide to use something like this. @MorichesNews John Doe, with a Picture of John Doe accompanied by the Moriches News Logo in the corner or part of the frame, perhaps the background of the headshot. Provide a profile statement that looked like “John Doe is a reporter for Moriches News, a local source for issues and events. MorichesNews.com. An additional option, they could go one step further and develop a brand background to upload to the twitter accounts so that each twitter account looks consistent.
If you avoid your digital brand, or don’t invest quality time into the digital brand then you’re hindering your success. If you’re not listening to digital media you will not be able to learn about product opportunities in real time.
Here are two important videos from Google that talk about brand.
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[youtube=http://www.youtube.com/watch?v=q71uXKEBXrw&feature=player_embedded]
[youtube=http://www.youtube.com/watch?v=hJuAvrHd3DU]
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Is Google Plus (G+) the key in the transition to Web 3.0
A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0!
Google has many, many tools and products in its offering, most of which are free! If you have not taken the time to look around I suggest you spend a few minutes and start to familiarize yourself with them, they will save or make you A LOT OF MONEY!!!
Google recently made a few updates, but the top bar has been around for longer than most realize, it is in this bar that Google is writing the book on Web 3.0.
What is it that makes Google such a force? Why is Google Plus or G+ such a big deal?
As seen above, Google has captured the “cloud” era ahead of schedule. Without even looking at the advanced features or Google Apps, one can create and store documents on their google account, set appointments organize and share a calendar, find new information and search for products, solutions, books, or even watch a movie or a how to video.
Social Media has changed the way that people interact and use the web, in fact web 2.0 was all about social media. Websites, software and plug-in updates that allowed people to interact with one another and turned a one directional internet into a multi directional web. In web 2.0 not only can you talk back to the media or information source, you could share it or pass it around. The individual web user could claim the brand of a company for better or worse. Dell had individuals that were not related or employed by the company providing customer support in the forums, and Milton’s Scrabble lost thousands, arguably millions in its brand because two other developers claimed the brand in Facebook.
Web 3.0 has been branded the “cloud” era where information, both public and personal is stored on the world wide web and accessed via data plans, Wifi or traditional cable and dial up. This includes massive files for things like high definition media, entire company databases, etc. This is really not something that is new, just look at how startups like Patch Media use google to simulate a traditional IT infostructure or Saleforce.com to organize track and distribute leads, sales and work. With only one main hub in NYC, Patch Media delivers people and content without traditional overhead in over 800 communities around the United States.
Google Plus bridges the gap between Web 2.0 and Web 3.0
In Google Hangout people interact in a real time public space. Others now have to rethink how they look, speak and the body language or facial features that they use. (The innovative marketers and advertisers will need to think how to get a coke can on the desk during that hangout, how to get a new movie poster on the wall behind that person on the hangout etc.)
Google Hangouts has a game changing advantage for those that know how to present, speak and are truly genuine in public. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.
Google Plus has an A symmetrical sharing system, which means that we can send to others but not get a share in return. G+ from its creation allows users to separate professional and personal lives and even organize beyond the largest separation issue that has plagues social users. This interface along with many other features makes Google Plus the most advanced social media site/tool/software that has ever been created, but all that pales in comparison to why Google is so powerful in web 3.0.
If you are in a space where you are using social in a way that allows you to network and share both your personal life and professional life, what could be better than the Google suite of products? You can share and update documents in real time, video conference, make appointments, develop leads, search out information, shop and buy products, services and so on…
A small business now has an IT Dept. in one place. They can seek out support, generate leads, share reports, organize their schedule, promote their business with video, learn from other videos, advertise in Search, not to mention capture the power of social or viral activity. The digital business can now provide face to face support in a familiar environment something that many still crave.
A teacher or tutor can instruct a class or group from half way around the world, share documents, collect home work in real time. A educator or small college can now reach millions and take online learning into a space that captures the best of brick and mortar with distance learning once only done through text based posts.
A politician can capture and organize moral entrepreneurs, organizations and supporters from an account that brands who they are, what they are doing and interact with them with little or no technical experience or knowledge.
The shift in the world economy has come from millions of individuals competing with large corporations and brands that once held a monopoly on professional marketing, networking and talent. Thanks to a Google account you can now work with the best talent, develop a impressive network and generate a brand that is professional, technologically competitive and organized.
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7 Digital and Internet Media Conferences you should know about
Part of any smart businesses marketing plan is the continued education of the employees responsible for these vital tasks. For this reason many businesses schedule regular digital and internet conferences for their marketing departments.
7 Highly Informative Digital and Internet Media Conferences
- Over 500 of the top decision makers in the entertainment, technology, and media industries came together in Arlington, Virginia at the 8th Annual Digital Media Conference East held on June 17th, 2011. The event consisted of twenty separate panels spanning six content tracks. Featured tracks included digital media, mobile, TV/Video, Social, Marketing, and Law and Policy elements.
- The National Conference for Media Reform of 2011was held from April 8th until the 10th and helped to join thousands of educators, media specialist, activists, journalist, policymakers, and more who simply want to better our media option. This three day conference included panels, hands-on workshops, film screenings, meetings, live entertainment, speeches and more.
- Detroit Michigan hosted the Allied Media Conference as a part of the Allied Media Projects network from June 23rd to the 26th of 2011 . This conference focuses on organic relationship-building and the concept of do-it-yourself media. It seems that each year this conference brings more businesses owners who are interested in utilizing interactive media as part of social organizational strategy.
- September 18th through the 22nd will bring the Web of Change Conference in Hollyhock, Cores Island, British Columbia. Celebrating its 11th year this conference always brings alternatives and trending methods to harness the power of the world wide web in effecting social changes around the globe.
- The Media Relations in the Digital Age Conference held in Hong Kong on July 7th and 8th 2011 is focused on learning how some of the more widely renowned brands successfully incorporate the digital world into media strategies. This can help to build leverage on many different platforms to help deliver a lucrative brand message.
- The TM’s Forum Management World Americas Conference will run from November 8th to the 10th in November of 2011. Held in Orlando, Florida this communications management conference has a bit of something for everyone from suppliers and providers to business partnership education. This conferences focus is to teach technical as well as business strategies to encourage success in the market of tomorrow.
- LeWeb, a Paris based Internet Ecosystem Conference will be held from December 7th until the 9th in a three day conference on important and trending information in the web marketplace. With over 3000 planned participants from more than sixty countries this group of executives, investors, senior members of the press, and entrepreneurs are sure to present an unforgettable conference with a wealth of vital information.
With tons of conferences held on industry information and trending standards in digital and internet media each year, there is quite likely one held not far from your own back yard. Joining Meetup groups or watching out on your social media accounts can be one of the best ways to keep informed of up-and-coming trends in digital and internet media.
Stay Tuned for Social Media Conferences and Marketing Conferences.
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