YellowBot.com, a company formed in 2006 by Erron Silverstein out of Burbank, CA., aims to connect local businesses with local shoppers. It is a form of free advertisement businesses might want to look into. Not only can potential customers find businesses in their area, they can read customers’ feedbacks and experiences. It is a peer […]
Social Media Topics
Small Business Solutions: Sponsored Reviews
Statistic shows that the first page on Google search results brings about 40% click through rate. The sponsored links bring about 50% of the remaining clicks. It is said that most people will change their keyword search rather than go to the second page of the search results. So, it is very important to try […]
Loopt: A Social Location Tool
Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing? Loopt, a mobile application, helps you see a clear picture of your social circle, without making a […]
YouTube founders Gets Delicious
The top and leading social bookmarking service, Delicious, has been sold by Yahoo to co-founders of YouTube, Steve Chen and Chad Hurley. Begun in 2003, Yahoo acquired the service in 2005. Delicious claims a worldwide community of loyal users. Delicious is also a part of AVOS, a relatively new internet company in San Mateo, California. […]
Meetup: Social Networking On & Off the Web
Meetup is a social gathering site that helps to organize groups for local events, interest, and shared educational opportunities. Meetup’s major goal is to encourage people to understand that they can change their world, indeed our whole world, by organizing into groups that can be powerful enough to make great differences. Who Uses Meetup? Ranked […]
Social Media for the Big Business Boys: DELL, IBM, Coca-Cola
While in recent days small businesses have found themselves caught up in the world of social media and the prospects it can bring directly to their products or services, big business certainly has a brief history of their own in utilizing social media formats for marketing purposes. So which companies are utilizing social medias these […]
Writing a Great Press Release
Press Releases are a crucial part of marketing, in fact they are one of the few traditional marketing tools that have flourished in the new media or Digital Brand Age. There are six major types of press releases. General News Event Launch Staff or Executive Announcement Expert Positioning Product Each of these press releases may […]
Google is Still Winning – But For How Long?
Although Google may still be the top search engine in the U.S., and by a still impressively immense margin, the last six months have shown that Bing, powered by Microsoft, is leading an impressive race in the competition for top search engine status. If this trend continues to increase at its current rate, Bing may […]
The State of Now – The #140conf
Jeff Pulver is an interesting character. Not the most charismatic of speakers, yet his words make a lot of sense. He started “in computers”, as he calls it, 17 years ago. He was one of the co-founders of Vonage, and invested in Twitter back in 2007. Here is, paraphrased, what he says about the State […]
Best Twitter Tools: TweetDeck, TrueTwit, FLLWRS, 20FT, Formulists
Twitter has become such a media marketing giant on the net in the last few years that there is now an entire industry devoted to the creation of tools, tips and tricks to make your Twitter experience easier, quicker or more user-friendly in just about any manner. Many of those tools provided can help to […]