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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Branding & Marketing

7 Digital and Internet Media Conferences you should know about

June 24, 2011 by Basil C. Puglisi Leave a Comment

Part of any smart businesses marketing plan is the continued education of the employees responsible for these vital tasks. For this reason many businesses schedule regular digital and internet conferences for their marketing departments. 7 Highly Informative Digital and Internet Media Conferences Over 500 of the top decision makers in the entertainment, technology, and media […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, brand, business, conferences, digital, education consulting business coach, internet, Marketing, news, PR, Social Media, Visibility

Social Media For Recruiting

June 22, 2011 by Basil C. Puglisi Leave a Comment

It wasn’t long ago that social media was defined solely as a way to learn how a friend just ate at a great restaurant or who was getting engaged. However, social media continued its evolution and became particularly useful for companies to locate, recruit, and learn about candidates for open positions. Using social media for […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: Business Consulting, LinkedIn, networking, recruiting, Social Media, social network, staffing, talent, Visibility

Social Media is Saving Lives & Raising Awareness

June 20, 2011 by Basil C. Puglisi Leave a Comment

Has social media proved itself beneficial to your business? What if it actually saved your life or the lives of your children? Would you be a believer then? Haiti Earthquake We heard plenty of stories after the earthquake in Haiti last year of survivors under the rubble tweeting their locations, pleading for rescue. We may […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: advertising, awareness, blog, brand, charity, local, Marketing, PR, Social Brand, Social Media, Visibility, Visibility Marketing

The Pros and Cons of Article Base Sites

June 16, 2011 by Basil C. Puglisi Leave a Comment

The Pros and Cons of Article Base Sites Although many small business and subsequently website owners may have their content creation options well in hand, others can struggle when it comes to supplying their websites or blogs with fresh topics and themes. Though the concept of article bases are far from new, they are certainly […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization Tagged With: advertising, articles, blog, internet marketing, Marketing, PR, SEO, Visibility

Klout Measures Your Clout On LinkedIn Social Business Network

June 15, 2011 by Basil C. Puglisi Leave a Comment

Have you ever wondered how your resume stacks up against others with much the same experience as you? Fortunately, Klout, the startup that previously only measured a person’s influence across the social media board, and LinkedIn, the business-related social networking site, has now partnered up to allow users to see their own influence when it […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Social Brand Visibility, Social Media Topics Tagged With: analytics, brand, engagment, influence, LinkedIn, social network, twitter, Visibility

LinkedIn and Klout join the Social Button Revolution

June 14, 2011 by Basil C. Puglisi Leave a Comment

There does seem to be a button for just about anything digital these days. The Google +1 button provides a promotional value similar to Facebook’s “Like” button, and savvy blog readers will realize right off the bat if they have come upon an outdated blog if they arrive to one that doesn’t provide buttons to […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, business, buttons, klout, LinkedIn, Marketing, Social Brand, social buttons, Social Media

Crowdsourcing

June 13, 2011 by Basil C. Puglisi Leave a Comment

Outsourcing is already an old word, and we all know what it means – sending jobs to countries where the labor is cheaper than in the US. The new worldwide pool of cheap labor, they say, is called Crowdsourcing.It means taking a task, especially in software design, and putting it out there to the world […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, crowdsourcing, internet marketing, Marketing, Social Brand, Visibility, Visibility Marketing, word of mouth, world of mouth

New Creative Commons Option for YouTube Fans

June 9, 2011 by Basil C. Puglisi Leave a Comment

YouTube recently released some new options in creative commons licensing for their uploading fans. Users will now be able to choose to license their videos under CC BY or to retain the default option of Standard YouTube Licensing. In human terms, CC BY is the ability to share, remix, or make commercial use of the […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, copyright, Creative Commons, Marketing, Mobile & Technology, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing, YouTube

Tweet Tools: Increase Your Twitter Productivity with TweetSpinner

June 8, 2011 by Basil C. Puglisi 1 Comment

If your direct messages inbox is full of auto-follow spam messages or otherwise delayed or old information, you are probably like most other Twitter users that do not have TweetSpinner. Direct Messaging Inbox Archiving TweetSpinner provides more control over many important elements of managing your Twitter account fully, accurately, and lucratively. It will allow you […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, mobile, twitter, Visibility, Visibility Marketing

Publishing: A New E Book Revolution?

June 7, 2011 by Basil C. Puglisi Leave a Comment

Mike Matas: A next-generation digital book The popularity of e books is undeniable. According to the BBC, the use of e books in the UK has quadrupled in 2010. What started with Amazon’s Kindle and continued with other publisher producing their own version, like Nook from Barnes and Noble, has gotten a tremendous push with […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: blog, blogger, Business Coach, ebooks, google tablet, internet marketing, ipad, ipad2, mobile, Mobile & Technology, publishing, Visibility

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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