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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Branding & Marketing

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by Basil C. Puglisi Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

New Facebook Features

July 26, 2011 by Basil C. Puglisi Leave a Comment

Facebook seems to be well intent on stepping up their game in the world of social networking. Whether a knee-jerk reaction to Google +, or a long planned idea, following a recent press conference at their headquarters, Facebook launched their newest options for their users. Skype One of the newest features includes Skype powered video […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Social Media Topics Tagged With: brand, facebook, local, Mobile & Technology, Visibility

Three Easy Ways to Turn Twitter Blurbs into Cash

July 20, 2011 by Basil C. Puglisi Leave a Comment

You don’t have to be Shaquille O’Neal or Kim Kardashian to make money on Twitter. You may need their celebrity status to make $10k per Tweet, but turning your Twitter account into its own minor source of funding is quite possible for even the most obscure Tweeters around. SponsoredTweets On SponsoredTweets users can sign up […]

Filed Under: Branding & Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, internet marketing, Marketing, twitter, Visibility

Twitter: Business & Brands Now Trending

July 18, 2011 by Basil C. Puglisi Leave a Comment

Twitter is becoming part of our lives whether we are active users or not. Twitter has found itself as the exclusive information tool, scooping Osama Bin Laden Death and now the latest in business and brands. There are so many uses to this short burst of 140 characters, and new ones are being discovered every day. We cannot […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Social Media Topics Tagged With: advertising, brand, internet marketing, Marketing, Social Brand, Social Media, twitter, Visibility

Lujure: A Fundamental Shift in Facebook Marketing for Small Business

July 15, 2011 by Basil C. Puglisi Leave a Comment

Lujure’s Assembly Line represents the most profound shift in advertising and marketing that one hopes to continue to see in social media. The power of Facebook cannot be ignored; it represents a marketing tool that has changed the way that we do business and is the pinnacle representation of web 2.0. It is with great […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, brand, facebook, internet marketing, Marketing, pages, Social Brand, Social Media, Visibility, Visibility Marketing

5 Top-Notch Marketing Conferences

July 5, 2011 by Basil C. Puglisi Leave a Comment

A great marketing conference will offer one-of-a-kind perspectives on trending insider information in traditional and digital marketing. Speakers will help to lead and enhance expert learning sessions for a great full-bodied conference program that should focus on marketing strategies, business and consumer relations management, and other vital elements of your company’s marketing campaigns that is […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: advertising, business, conferences, Marketing, marketing conferences, PR, Visibility, Visibility Marketing

Why Online Videos are Important to Your Business?

July 1, 2011 by Basil C. Puglisi Leave a Comment

Videos are increasingly attracting huge audiences online. People love to share online video content, especially young people. They post them on social networking sites or spread them through e mails. Marketing people say that if you are not using video in your marketing campaign, you might soon be behind the crowd. Why is that? Think […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog Tagged With: advertising, brand, internet marketing, mobile, PR, video, Video Marketing, Video Visibility, Visibility

Some of the Best Social Media Conferences

June 30, 2011 by Basil C. Puglisi 3 Comments

You can’t have social media without the social. Although the internet produced what we now refer to as social media, this form of networking doesn’t live solely on the world wide web. Social media and social networking can also require face time. Especially for those who want to stay ahead of the trends and those […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: brand, conferences, Social Brand, Social Media, social media conferences, social media education, social media networking, Visibility

Google Throws Down the Gauntlet at Facebook in Social Network Struggle

June 29, 2011 by Basil C. Puglisi Leave a Comment

Google’s last two shots at storming the social networks, Google Buzz and Google Wave, met an early, and not entirely unexpected, demise. However, +1 may contain a few vital elements that make it far less likely to go unnoticed. Custom Filtering Being able to filter your contacts into groups and determine who can and cannot […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, SEO Search Engine Optimization, Social Media Topics Tagged With: facebook, google, SEO, Social Media, Visibility

Transparency & Social Media

June 27, 2011 by Basil C. Puglisi Leave a Comment

Embracing social media 100% may be the best investment, you as a business owner, can make for your company and brand. However, businesses already renowned in the social media world, can also be considered pioneers of this method of advertising and marketing. Although many have heard of the benefits, fear of possible damage may have […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, General, Social Media Topics Tagged With: advertising, brand, internet marketing, Social Brand, Social Media, Visibility, Visibility Marketing

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Responsible AI (#AIgenerated by Agents)

India’s Telecom Regulator Would Require a Designated Officer’s Approval Before Any AI System Is Used #AIg

TRAI’s draft guidelines on responsible AI in telecom would require a designated officer to approve every AI system before use and make operators accountable for vendor-built AI. They say less about who rules on outputs once a system is running. Comments are due November 27.

Only a Quarter of UK Workers Always Verify AI Answers. Who Decides Which Ones Count? #AIg

O’Reilly found that only 24% of UK employees always verify AI-generated answers, and 39% of those using them have acted on one that proved wrong. Perceptyx and RGP point to the missing piece: deciding which AI outputs need a named person’s ruling.

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

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