The BlogWorld Social Media Conference and Expo returns to New York again this year from June 5th through 7th as a must-attend social media networking and educational event. They are expecting thousands of attendees from over 50 countries with more than 200 speakers for the event. With a great trade-show planned this may be the […]
Branding & Marketing
Optimizing Content Creation for Conversions
Content can mean everything to a small business that is based online. While having a high search ranking may bring in more traffic, it doesn’t always equal more sales. However, marketers who make a focused effort on creating only the highest quality content can not only improve their positions on search engine rankings, but also […]
Measuring Social Influence – Klout, PeerIndex, SocialIQ and Kred
Nowadays, when a business wants to gauge how the general public feels about their brands, products or services, they are using tools for measuring their social influence on the web. In many cases, some even use them to take a measurement of their competitors. Staying on top of important industry trends, changes in algorithms, and […]
Monitoring Your Social Reputation with Kred
Social influence is gaining notice as more advertisers, marketers, consumers, and affiliates use it as a method of gauging the knowledge, credibility, and reliability of prospective new clients or business contacts. There are other systems of influence measurement, such TwentyFeet, Klout, and Peer Index. Between them all there is a whopping level of social influence […]
How Fab.com Achieved Two Million Users in Seven Months with #SocialCommerce Marketing Strategies
Although Fab.com was founded in early 2010 as a social network for gay and lesbian users, it has quickly turned into an e-commerce site with an incredible following. As their social network base grew it made the leap from networking site to high-end flash sales. This young endeavor is already making a huge impact in […]
Snaptag Versus QR Codes
QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all. […]
Customer Engagement for Small Business
Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]
“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]
Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution. “Privacy is for old People” but perhaps we misunderstood “old”? […]
Jeff Pulver’s Second #BRANDSconf Kicks off This Month!
The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business. In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter […]
Social Media is NOT a Marketing Plan, think Brand!
It’s important to realize that Social Media is a tool, a very powerful one but far from a keystone for any business. Social Media tools like Facebook, Twitter and LinkedIn are only as valuable as the brand and the marketing campaign. A Brand is an identity that a company, organization or individual facilitates. Marketing is […]