@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

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SMX East: Acquisio for SEM Display Management

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A productivity efficiency platform, Acquisio was specifically created for search engine marketing agencies. Agencies are able to establish, organize, automate, and optimize their PPC campaigns across all search engines with Acquisio’s management tools, including search display and social media. This helpful platform will help marketers save time on repetitive or superfluous tasks so that more time can be allotted to campaign planning and improvement.

Acquisio offers:

  • External Data Feeds
  • Multi-Engine Bulk Editor
  • Seamless DART Integration
  • White Label Reporting Engine
  • Easy-to-Use Campaign Automation Engine
  • Advanced Budget and KPI Tracking
  • Automatic Currency Conversion

At the SMX conference on September 13th, 2011, Acquisio shared insights and their results from a year-long partnership with demand side platform. Without leaving the Acquisio platform, nearly 3,000 users are now managing over 7,000 brands by purchasing, tracking, comparing, and reporting on their display purchases across multi-million websites, without the need to leave Acquisio’s platform.

Many users believe that search and display should have been brought together far before now. The focus is on supplying targeted display ads for consumers who have shown intent by querying search engines with keywords that indicate they are likely to make a purchase. Acquisio has filled this gap by integrating this type of approach in an easily scalable manner.

Acquisio allows agencies to handle all tasks associated with their ads performance from the time of purchase. They host their own third-party ad server while employing single tracking functionality across channels. This in turn, provides agency marketers unrivaled conversion, revenue modeling, and reporting proficiency.

Who Uses Acquisio?

On the corporate level, users of Acquisio include the Yellow Pages Group, Media Experts, DAC Group, Guava, and many others. On the website level, Aquisio is currently ranked at #56,440 around the globe but does have a more concentrated following in Edinburgh where it ranks at #2,153.

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Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

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Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage?

Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand.

Facebook’s changes in September 2011 should mark the most “Successful Social Media Disaster” of the Social Media Revolution. At every turn the top topic inside of Facebook is Facebook’s changes. While the overwhelming majority are quick to criticize, most have failed to realize that the change is creating the most talked about event in social media history, well in social media anyway.

How did Facebook create a “Successful Social Media Disaster”

Anger! The keystone to successful social media is emotion. While thousands of would be social media experts flood our networks with useless posts every day, the small group that manages to actually capture our attention are the ones that are unconventional and tap into our emotions.

Facebook did not make its changes slowly, it didn’t even transition people into the new features. Facebook’s policy was a flat out “here you go, deal with it”. This change and introduction captured one of the key emotional states in social media. While others lay claim to Google+ being the big winner having opened their G+ network to everyone in the same week, all the talk or buzz is Facebook!

Opening the Google+ network to everyone should have been an event that created buzz for Google. This G+ buzz should have lasted over the course of at least a few weeks, allowing it to capture articles and feedback from both followers and critiques, but Facebook’s move cut that off cold. G+ might get a mention here and there among the articles, but Zuckenburg has stolen G+’s thunder and managed to evolve his social network in one swoop.

The purpose of this article is not to support or criticize the changes to Facebook, but to highlight the importance of emotion in social media, and how Facebook has used it to trample Googles G+ public launch. How Facebook uses this to their brands advantage is another story. Most politicians claim there’s no such thing as bad PR, only bad PR managers and brand storytellers who fail to capitalize on the spotlight. This would seem to be the case with Social Media, most are better having something being said then nothing at all, then you can direct and capitalize on being talked about in one fashion or another.

Enter Facebook Timeline:

This new feature looks to be the family, tree and life story publication of YOU! No Publisher needed!

Get Timeline NOW! Click Here!

***Your timeline is now live — Developer Release****

****Please note: During the developer release, only other developers will be able to see your new timeline. Everyone else will see your old profile.***

PS: Looks like there’ll be no way to hide who you are ever again!

[youtube=http://www.youtube.com/watch?v=9CYATYjk5N4&feature=player_embedded]

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Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

by Leave a Comment

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage?

Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand.

Facebook’s changes in September 2011 should mark the most “Successful Social Media Disaster” of the Social Media Revolution. At every turn the top topic inside of Facebook is Facebook’s changes. While the overwhelming majority are quick to criticize, most have failed to realize that the change is creating the most talked about event in social media history, well in social media anyway.

How did Facebook create a “Successful Social Media Disaster”

Anger! The keystone to successful social media is emotion. While thousands of would be social media experts flood our networks with useless posts every day, the small group that manages to actually capture our attention are the ones that are unconventional and tap into our emotions.

Facebook did not make its changes slowly, it didn’t even transition people into the new features. Facebook’s policy was a flat out “here you go, deal with it”. This change and introduction captured one of the key emotional states in social media. While others lay claim to Google+ being the big winner having opened their G+ network to everyone in the same week, all the talk or buzz is Facebook!

Opening the Google+ network to everyone should have been an event that created buzz for Google. This G+ buzz should have lasted over the course of at least a few weeks, allowing it to capture articles and feedback from both followers and critiques, but Facebook’s move cut that off cold. G+ might get a mention here and there among the articles, but Zuckenburg has stolen G+’s thunder and managed to evolve his social network in one swoop.

The purpose of this article is not to support or criticize the changes to Facebook, but to highlight the importance of emotion in social media, and how Facebook has used it to trample Googles G+ public launch. How Facebook uses this to their brands advantage is another story. Most politicians claim there’s no such thing as bad PR, only bad PR managers and brand storytellers who fail to capitalize on the spotlight. This would seem to be the case with Social Media, most are better having something being said then nothing at all, then you can direct and capitalize on being talked about in one fashion or another.

Enter Facebook Timeline:

This new feature looks to be the family, tree and life story publication of YOU! No Publisher needed!

Get Timeline NOW! Click Here!

***Your timeline is now live — Developer Release****

****Please note: During the developer release, only other developers will be able to see your new timeline. Everyone else will see your old profile.***

PS: Looks like there’ll be no way to hide who you are ever again!

[youtube=http://www.youtube.com/watch?v=9CYATYjk5N4&feature=player_embedded]

Sources:

 

6 of the Best Guest Posting Tips

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Guest posting can be a very lucrative venture for all parties involved. The owner of the blog is provided with free content, and the writer of the content is given acknowledgement of their wisdom on the chosen topic. In this aspect, guest posting seems to benefit both parties equally. However, it can be just as difficult to find high-quality blog owners who will allow guest posting, as it is to find high-quality writers to make guest appearances on your blog.

Keeping in mind a few helpful guest-posting tips can be beneficial for all involved and will help to produce the highest quality content that will reflect well on both the blog owner and the content creator.

Posting Tips for Guest Bloggers

  1. Aim High – Look for highly traveled blogs or those with impressive page rankings. These links will also be highly valuable portfolio material.
  2. Research the Blog – In order to create what is fresh content for the blog, you will need to know what content has already been created. If the blog is a lengthy one, check for tag clouds or keywords on the topics that are the same as your posting idea.
  3. Catchy Title – Catchier content. Be sure that you supply an eye catching title for your content, and make just as certain that the content lives up to the title. A good blogger knows that even the most boring topic can be made interesting with the right language.
  4. Give Your Best Stuff Away – This may be a hard concept to swallow for some bloggers but you want your guest posts on any blogs to be the most shining examples of your work. Not only will this garner the blog owner increased traffic or interest in their site, but it may also cause others to take notice, and perhaps even offer you paying gigs.
  5. Interact – Reply to commenters and pay attention to your re-tweeters. Get involved and make sure that you are available to ponder any issues about your blog posts with others who may be doing the same. Building a rapport with readers is valuable regardless of the blog posted on. Thanks to social media, people with similar interest or interest in you, can find you with a simple click once you have engaged them on site.
  6. Promote Your Posts – Promoting your own post is never more important than it is when posting on someone else’s site. Show them that their effort to give you a great link in exchange for great content has not gone unnoticed. Tweet, share, Digg, and do all you can to make sure the posts receives all of the coverage that is in your power to create.

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Google+ is Open to ALL and Google+ Leading Mobile Development

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Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses.

While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am confident that Google has secured itself in the mobile and cloud space. This move by Google to capture mobile so early is what will have Google on top for a very long time. Google+ is in a safe place, capturing Social Media engagement and tailoring to the mobile trend.

Google Leading in the Mobile Space:

While I will give credit to Apple and Facetime for being the first to the mobile video market, the wifi limitation left users feeling like video chat was still more Sci-Fi then reality. In comes T-Mobile and 4G with the MyTouch4G, now you can use video even when not on a wifi signal, however the user interfaces are scattered and the experience doesn’t seem to capture the social feel to being in a room with a real person.

Google Hangout is introduced on PC and groups of people start to engage, converse and learn about each other in real time in a social setting that makes you rethink about your daily appearance.  One of the first things I noticed was the trend of individuals who previously relied on a single picture having to rethink the way there where dressed, the room there where in and what was behind them. Communication skills kicked back into hi swing as the most important communication indicator was alive and kicking, body language.

This move to get a fully functioning communication tool in the hands of the largest growing market in the world should be enough to secure Google’s future.

Android & G+

When you take a look at how Android has performed in market penetration, you can’t help but realize that Google is just getting started. It’s the little things that are setting Google apart from the competition, i.e. Google Cloud contacts from the release of the G1. Androids first phone was cloud ready as anyone who stored their contacts on their google account never again had to worry about lost phones, moving contacts to new phones etc. This was done without wires and with no need for a PC or software.

Flash, love it or hate it Android got it. You almost wonder why Apple left the door open like this, but Flash adopted by the Google into Android mobile technology was the nail that broke the growth rate of the iPhone and then later allowed Android devices to surpass iPads in global sales and users.

Google+ brought lots of new features, in addition to the latest Hangouts, the G+ app allowed you to upload videos and pictures in real time to the google+ account meaning that in addition to ease of sharing, you could lose your phone during the day and still save your memories, promo photos etc.

In the end, google is innovating for the future, not just today. That’s the sign of a strong company, one I am sure my grandkids will love and hate, long after Apple and Facebook are gone.

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Turn Your Social Media Content into Something Incredible with FeedFabrik

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By now most folks who use the internet for work, play, or both, are likely to have generated a bit of personal or business content on their social media sites. Blogs, videos, articles, tweets, and more have their own special place online for quick and easy access when you need to reference them, share them, or simply enjoy viewing them.

What if you could take your already available content and give it a shiny new cover? What if you could avoid the inevitable process that most all content suffers from as it gets old, left behind, and falls into Internet Purgatory, likely never to be seen (easily) again.

FeedFabrik to the Rescue

FeedFabrik offers the ability to capture your own digital life and turn it into a proud display in a couple of different ways.

Create Your FriendPoster

Users can integrate with their Facebook account to quickly create a FriendPoster. This poster displays all of your social network friends by listing them on the date of their birth with their current profile picture. Users can choose from five different display theme styles as well as selecting different options for saving the creation. FriendPoster comes in:

  • PDF
  • Poster
  • Desktop Wallpaper

It will also be available with gift voucher options very soon.

Make a BlogBook

Turning your blog into a book may have endless possibilities. However, doing so has long proven to be a process usually full of bugs and issues and, in general, difficult to manage while retaining an aesthetically pleasing document. FeedFabrik’s blog book creator can smoothly turn your current blog into a well-designed book. FeedFabrik has full integration options on:

  • Blogger
  • WordPress.com
  • Self-Hosted WordPress Blogs
  • Typepad
  • Tumblr

Your book is prepared for you automatically and is ready in just a few moments. Users are free to take advantage of the customization options to tweak the book’s originality.

FeedFabrik has much to offer those who utilize social media on a regular basis and has several shining selling points when it comes to those who work in the publishing industry.

Alexa shows a 1500% increase in traffic views over the last three months and is currently ranked at #486,284 in the world with most users spending an average of three minutes on site.

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Thumbtack Your Products and Services

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There are many ways to get your products and services some visibility while hopefully increasing your consumer or client base. Some are costly, and some are free. Many services offer to get your business posted on the top search engines, usually for a fee. Most small businesses that have done a bit of marketing and advertising understand that every little bit helps.

Getting Started on Thumbtack

Thumbtack does not charge users for listing their site, products, and services on all of the major search engines. Missing potential customers that can be gathered from this free resource seems rather counterproductive.

To get started users will simply need to enter their businesses name, number, location, average cost, and account information. Users should also take care and time with their business description, as this is the pitch that will bring possible consumers.

Once completed, a quick click will lead to the opportunity to upload a business logo, or product picture.

Craigslist Posting and Other Promotions

Once you have activated your account, Thumbtack will take you to their Craigslist posting page. This will walk you through a few prompts and then submit your site to Craigslist as a business service. Users are then be offered the option of earning points by listing their Thumbtack URL on their website or blog.

The rest of the registration process involves earning a few points for providing feedback to Thumbtack site developers, as well as getting users familiar with other elements of their points systems. On Thumbtack, the higher the points are on the user’s account, the better coverage, higher positions they are getting on Thumbtacks service site, and therefore search engines.

To increase your points, as well as provide more information about the behind-the-scenes workings of your business, be sure to answer the questions Thumbtack poses to users. Providing these tips and tricks of your trade can help to build trust with your prospective customers.

Who Uses Thumbtack?

Currently, Thumbtack is ranked at #7,531 globally and three-month traffic rankings show that 77% of those visitors are from the United States and analytics show the sites traffic has increased over 50% in the last three months.

In the US, where it has attained a traffic rank of 1,723. Relative to the overall population of internet users, this site’s users are disproportionately Caucasian, and they tend to be moderately educated women over the age of 35 who have incomes over $30,000. Thumbtack.com belongs to the “Marketplaces” category of websites. The site’s visitors view an average of 3.6 unique pages per day.

Thumbtack is ranked #7,531 in the world according to the three-month Alexa traffic rankings, and we estimate that 77% of visitors to this site come from the US, where it has attained a traffic rank…

 

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Develop Your Brand with Daylife

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Providing consumers with cloud features including on-demand media options, DayLife is supplying their users with more features, functionality, and faster cycling. A comprehensive solution that is designed for digital publishers who may require the freedom to focus on creative experiences instead of constant publication input.

How Does DayLife Work?

DayLife provides a Publisher’s Suite that supplies the patented engine that helps users to analyze, ingest, and process digital media from the cloud. Uploading your media to the cloud begins a long process of collation, normalization, and data parsing. After the parsing process rich layers of intelligence and meta tagging data are incorporated into your content which will allow it to then become searchable.

Regardless of the type of content, DayLife dev’s assure users that their content will be processed and returned to them with added value. DayLife actually crawls the web like Googlebot, while retaining a direct focus on sites and content that provides high-value, frequently updated content.

Smooth Delivery

After DayLife’s system parses and analyzes the content, they will then deliver all of the power of media and intelligence straight to the user. Users can utilize their DayLife Dashboard, or APIs. The dashboard will provide a single user-interface to enable accessibility of the cross-referenced media. In turn, this enables further functionality allowing the creation, customization, and management of app deployment.

DayLife users also get full access to Publisher Suite APIs. These widely varied and well-tested APIs are customizable and best yet, have no hidden integration costs. However, Publisher Suite is not a CMS. It is designed to smoothly integrate with the setup you are already using.

Supply a Robust Source of Reliable Information

DayLife provides their users with a source of management, analysis, and content composition that will enable them to present their current content in more highly viewable and frequently utilized manners.  DayLife also has a variety of WYSWIG tools for specific platform accessibility.

DayLife technologies allows content creators, bloggers, publishers, and developers to try their own hand at helping to develop new user-end experiences by helping to leverage news-based content.

Who Can Use DayLife?

DayLife is an element of a business that may need to be handled by an IT department simply due to the programming languages utilized in creating the APIs. Those who have knowledge of languages such as:

  • RUBY
  • PHP
  • Cold Fusion
  • Perl
  • .Net

Although these languages are a bit more intensive than common HTML, users need not be IT specialist to learn how to manage them. Those with a general idea of what it takes to manage the above languages may be able to handle this element of their sites content aggregation campaign on their own.

What are the Benefits of DayLife?

  • Users can easily enhance their news content by applying proactive and supportive measures such as relating links or headliners, on any created topic.
  • DayLife can help users to generate new content, provide helpful and relating links, quotes, photos, headlines, and timelines.
  • Enable the recirculation of content from available affiliate publications or other relevant content around the web.
  • Help to create and nurture the end-users experience.

 

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Twitter Teams Up with the Weather Channel Social

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On August 11th, The Weather Channel integrated weather forecast and news with the social media realm. Those who frequent The Weather Channel website for news on local weather can now sign into the site via their Twitter account to catch and share tweets from those in their area. Users can also spread tweets across TWC’s mobile, web, and television platforms.

Tweets gathered on the site can range from those provided by local news channel Twitter accounts, to individual residents reporting conditions in their areas. Although non-weather related information can also be aggregated by this system when weather related wording is used, the value in providing up-to-the-minute weather forecast for specific areas may even be lifesaving.

[youtube=http://www.youtube.com/watch?v=2Bg55iKtwxw]

Twitter Proves to Be a Powerful Tool for News on Natural Events

The East Coast has already been the recipient of Natures unpredictable temperament this week, and it seems they are to face it once again with Hurricane Irene bearing down. Along with Nature’s wrath, the deluge of tweets sent out within the initial moments during the quake proves that at least in 2011, US Twitter users quickly flock to the social media network in times of uncertainty.

Animated Map of Tweets from Eathquake

Weather-related events can certainly inspire tweet frenzies, TWC reports that:

  • Significant weather events can generate over 2 million tweets per day
  • Active weather events can initiate somewhere between 300 and 500 tweets per minute that are weather related
  • On average days, users in the United States send out around 200 weather related tweets each minute

Weather may be the ultimate social content, as it is always guaranteed to trigger conversation.

The Mobile World

In the mobile world, TWC has an iPhone app that features tweets on local forecast pages with feeds of real-time Twitter post from The Weather Social page. Users can participate in Twitter conversation directly from the app.

The Weather Channel TV Programming

During live dedicated programming segments, weather-related tweets will also show up before, during, and after broadcasted weather reports. During significant weather events, TWC Social will supply users with a powerful tool that will provide The Weather Channel with the ability to tell the full story on how weather events are unfolding in their local areas.

WiredSet

Powered by technology from WiredSet, the Weather Channel Social can analyze Twitter conversations using a platform that designates refined algorithms to help recognize social conversations about weather events in real time.

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The Power of Facebook Webinars

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The Power of Facebook Webinars

Webinars are fast becoming a vital source of communication for a variety of different industry needs. Some examples of trending Webinar needs include:

  • Online Education
  • Business Meetings
  • Brainstorming Sessions

This is just the foundation for many of the ways that companies are currently utilizing Webinars. Most businesses and institutions have little choice these days but to look for more cost-efficient manners to carry out communications with a group who are not within affordable geographical reach. Company’s developed and deployed only online may also have serious outsourcing needs that can include vital training for their businesses. Even in a superb economy, having a face-to-face with online employees is an expenditure nightmare.

FBWebinars

As Facebook continues to step up their game in many areas, FBWebinars has added another element to the social networking giant that can provide business owners with a system that incorporates automated and recurring presentations, videos, webinars, and VSLs. Utilizing all of the viral aspects of Facebook, list building features make creating a FBWebinar a snap.

Currently still in their Pre-Launch phase, FBWebinars has an Alexa ranking of #61,602 with the larger part of its visitors coming in from the United States at 76% with a local traffic ranking of #15,661. Most users are males over the age of 35 with mid-level incomes.

What Can Users do with FBWebinars’ System?

With the FBWebinars system, users can promote any service, product, training or other webinar needs, as well as the products of any others, with their permission of course, or even create your own to promote many affiliate products or services.

Users on the basic account can add five custom webinars for their own products or services, and using pre-screened options do not count against your basic five.

The Future of Business and Educational Communications

Harnessing the educational or selling power of a webinar, with the mass marketing capabilities of Facebook certainly adds a few elements of ease to Webinar creation. Many users have already become loyal fans in just the short time FBWebinars has been in open beta. If your business or institution regularly relies on Webinars for communications, you may want to have a look at a review or two, do some research, and see if your webinar needs can be more efficiently met on the FBWebinar system.

With new updates popping off left and right, FBWebinar.com seems to be continually improving, at a rather fast rate. New methods such as the Viral Traffic Generation method and incentive programs are offering users innovations in Webinar technology previously unseen. You will not know until you investigate, but even without the impending updates, the current platform may be the perfect tool for your organization to launch products or services, create educational and training presentations, and improve your online marketing campaigns.

FBWebinar Updates

FBWebinars has already implemented a few new upgrades.

FBWebinars Incentives – This program will offer users a gift when they invite a designated number of friends to attend their webinar.

FBWebinars ‘Done for You’ – FBWebinars’ goal is to provide its users with a consistent stream of the newest and most profitable webinars with the highest conversion rates. Let FBWebinars help you to turn your webinars into sales, traffic, and a powerful tool for list building.

Click Here to get your account now!

[youtube=http://www.youtube.com/watch?v=tkpJdmxTX-g]

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