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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Visibility

#SMWF: How Hilton Does Social Media

November 12, 2011 by Basil C. Puglisi Leave a Comment

Hilton has one message from their industry that rings true into their social media campaigns. Hospitality is social. If it isn’t, the execs at Hilton think it should be. Their studies into how social media integrates with travel accommodations has shown: Those who travel often are commonly also active on social media networks. Those who […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce, Social Brand Visibility, Social Media Topics Tagged With: brand, business, communication, customer service, internet marketing, Social Brand, Social Media, Visibility

Express Yourself with Prezi.com

November 10, 2011 by Basil C. Puglisi Leave a Comment

One of the biggest problems public speakers and businessmen face is how to make their presentation sharp, concise and informative without making is dull and uninspiring. There is a tool that can help do just that. It is called Prezi.com and it enables a speaker to make video presentations that are unique, informative and entertaining. […]

Filed Under: Design, Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: education, Mobile & Technology, presentations, prezi, sharing, Social Brand, Social Media, Visibility, web tools

Increase Your Facebook Friends and Fans?

November 9, 2011 by Basil C. Puglisi Leave a Comment

Just as with Twitter followers there are two approaches you can consider. You can add those who are willing to Fan you in exchange for you fan’ing them regardless of their niche or industry, or you can utilize tools and services that offer more targeted fans and friends for Facebook. This means you can either […]

Filed Under: Digital Factics Blog, General, Social Brand Visibility, Social Media Topics Tagged With: advertising, facebook, fans, followers, internet marketing, likes, Social Brand, Social Media, Visibility

“Privacy” is a great way to stay unemployed, unconnected and extinct [Opinion]

November 6, 2011 by Basil C. Puglisi Leave a Comment

Social Media does not create a brand, it takes the brand (or character impression) and carries it. Just like in the “old” days when you worked in a community and everyone knew everything about you anyway, social media has played into the global business revolution. “Privacy is for old People” but perhaps we misunderstood “old”? […]

Filed Under: Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, PR & Writing, Publishing, Social Brand Visibility, Social Media Topics, Traditional Marketing Tagged With: brand, digital brand, digital you, Employment, Marketing, personal brand, PR, privacy, Social Brand, Social Media, Visibility, Visibility Marketing

Jeff Pulver’s Second #BRANDSconf Kicks off This Month!

November 3, 2011 by Basil C. Puglisi Leave a Comment

The second Jeff Pulver’s #BrandsConf will be kicking off on November 9th, 2011. BrandsConf helps businesses to explore the options for ‘humanizing your brands’ as well as the possible effects this can have on your business. In recent times, many businesses on and off the web have begun to find that utilizing Facebook and Twitter […]

Filed Under: Branding & Marketing, Conferences & Education, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, PR & Writing, Publishing, Traditional Marketing Tagged With: brands, business, conferences, Social Brand, Social Media, social media conferences, social media education, Visibility

New Google Newsletter and Mobile Adwords Features

October 19, 2011 by Basil C. Puglisi Leave a Comment

Google Adwords launched new features in September 2011. These new features are geared towards making site clicks and even subscriptions to site newsletters or blogs easier to accomplish. Being able to get signed up to internal site options from the external source of a Google browser could go a long way in increasing traffic for […]

Filed Under: Digital Factics Blog, General, Search Engines Tagged With: adwords, google, local, mobile, Mobile & Technology, Search engine optimization, Visibility

Summify Your Social Media Networks

October 12, 2011 by Basil C. Puglisi Leave a Comment

Keeping up with the most vital information in your industry was never made easier than with the inception of so many options in social networking. However, if you, like many others, find reading your Facebook and Twitter feeds to be increasingly more difficult as your network grows, it may be time to consider some of […]

Filed Under: Digital Factics Blog, General, Social Media Tagged With: Business Consulting, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

SMX: What Makes Mobile Marketing Beneficial?

October 10, 2011 by Basil C. Puglisi Leave a Comment

Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]

Filed Under: Digital Factics Blog, Mobile, Mobile & Technology Tagged With: advertising, Marketing, mobile, mobile ads, mobile advertising, Visibility, Visibility Marketing

Social Networking Statistics in Latin America

October 5, 2011 by Basil C. Puglisi Leave a Comment

Although Latin America makes up only 8.2% of the world’s population, they are the second largest consumer of social media.  The online behavior of Latin Americans is evolving right along with the rest of the world, but in many cases, a bit faster. The most popular social network by Latin America users is Facebook, while […]

Filed Under: Digital Factics Blog, General, Social Media Topics Tagged With: brand, Latin america, Social Brand, Social Media, Visibility

SMX East: Acquisio for SEM Display Management

October 4, 2011 by Basil C. Puglisi Leave a Comment

A productivity efficiency platform, Acquisio was specifically created for search engine marketing agencies. Agencies are able to establish, organize, automate, and optimize their PPC campaigns across all search engines with Acquisio’s management tools, including search display and social media. This helpful platform will help marketers save time on repetitive or superfluous tasks so that more […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog Tagged With: advertising, internet marketing, Marketing, SEM, SMX, Visibility

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Responsible AI (#AIgenerated by Agents)

New AI Certificates for Doctors and Teachers Teach Checking. Do They Certify It? #AIg

Google launched an AI certificate for healthcare professionals that takes under five hours and carries up to 5.0 CME credits, and Scale and UMSL launched a 12-hour microcredential for teachers. Both teach evaluation of AI output. A European teacher framework asks for evidence of it, and employers can too.

OpenAI Built Four Layers to Watch Its Agents. Human Paging Mostly Keeps Business Hours #AIg

OpenAI’s October 29 post describes up to four automated layers that watch its agents, then discloses that human paging runs at any hour only for highest-priority alerts on frontier training runs, during business hours for most other traffic, and is currently off for internal Codex. For enterprise deployments, alerts go to the customer’s own webhook, and on our reading so does the decision.

House Democrats Ask AI Labs for Incident Reports Within 48 Hours of Discovery #AIg

Letters dated October 27 ask five frontier AI companies for a full accounting of misalignment incidents by November 11 and notice within 48 hours of discovery. None of the fourteen requested items asks who inside a company decides a flagged event is an incident, and that decision is what starts the clock.

A New Jersey Bill Takes Reasonable Care Off the Table for Chatbot Injuries #AIg

New Jersey’s A5607, reported out of committee on October 19, would make a chatbot a product and hold its provider liable for any injury to a user from its use, even after all reasonable care. The monthly harm assessment it requires still needs a named person to decide what the numbers mean.

Europe Proposes Free Access to the Standards Behind AI Act Compliance #AIg

The European Commission proposed on October 6 to make standards referenced in EU law free to read, speed up how they are requested and assessed, and write its own common specifications when standards bodies run late. With EN 18286 now the first AI Act standard, the question is what a faster standard can certify.

New York City Wants a One-Step Exit From Every Customer Service Chatbot #AIg

New York City’s consumer agency proposed rules on October 20 for AI chatbots and phone menus: disclose the bot up front, offer a one-step path to a human, and keep logs showing whether customers got help. The 72-hour repeat-contact count may matter most.

Barclays and Amex Cut 5% Each for AI. Neither Said Who Will Check the Work #AIg

Barclays plans about 5,000 job cuts with fewer developers as AI lifts productivity, and American Express is cutting about 5% of positions to prepare for AI. Wider spans of control and fewer reviewers meet more AI output. Four questions to answer before an AI-justified cut.

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