Do your homework, don’t take anything at face value, while the website may seem impressive even if it does show signs of Social Media and modern internet marketing, dig deeper and find out how they are using it so you are at least prequalifying them before tossing your money away.
Social Media
Latest Trends in Branding or Rebranding of Companies
The latest trends in branding or rebranding of companies are out of the box. A lot of creative thinking and marketing techniques are required to be successful in today’ tough economy.
Social Brand Visibility: Klout
Klout measures the impact a brand or a person has on the social media network. It is a social media analytics company.
How to Protect Your Digital Brand Online
One of the first things the small or large business manager needs to learn is how to protect your digital brand online. Your digital brand is comprised of everything that is online about you so it is important to know what is already there before going any further.
What is Groupon? How Does it work?
The company offers one deal per day per a certain geographic location. It doesn’t cost the merchant a thing, but he has to share in the profits with Groupon. There are certain businesses that Groupon is staying away from; shooting ranges, abortion clinics, plastic surgeons and strip clubs, top their list.
Social Brand Visibility: Connotea (Great Academic Tool)
Essentially you can create a library of important articles for research and study. There is nothing to download to your computer and there is no need for cutting and pasting. References can be public, private or shared with a selected group.
Social Brand Visibility: Multiply, Social Media for Grown Ups
While Facebook is hip, young and aimed at teenagers and young adults, Multiply’s average users range from the late 20s to the upper 30s. Facebook wants to help you increase the number of your virtual friends, while Multiply aims to help you stay in touch with your existing, real friends, colleagues and family.
How to be Proactive about Social Networking and protect your Brand
Social networking is here to stay and if you want to stay in business you had better learn to proactively manage it. It involves more than setting up a Facebook page or Twitter account, it involves searching, responding, and making sure there are positive things said about you on the web. It also involves employee training so rules are defined before a problem occurs.
Social Brand Visibility: Gowalla, Mobile Web
Founded in 2007, and launched in 2009, this Austin Texas Company is the brain child of Josh Williams and Scott Raymond. It is a competitor to Foursquare and had a similar launch. Foursquare took off immediately and now Gowalla is catching up with them.
Brand Marketing, not Brand Advertising! Difference?
Marketing is the strategy with how the brand is utilized, this can be anything from placement to targeting. This is different from advertising, as advertising is part of marketing execution.