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Social Brand

Social Networking Statistics in Latin America

October 5, 2011 by basilpuglisi@aol.com Leave a Comment

Although Latin America makes up only 8.2% of the world’s population, they are the second largest consumer of social media.  The online behavior of Latin Americans is evolving right along with the rest of the world, but in many cases, a bit faster. The most popular social network by Latin America users is Facebook, while the most popular social network by time on site in Latin America is Orkut.

Latin American Social Media Statistics

  • Argentina and Brazil are currently among the world’s leading countries for Google+ usage.
  • Latin America has 118 million Facebook users with Bogota, Buenos Aires, and Mexican all holding top ten positions on this particular social network.
  • One-quarter of time spent online in Chile and Argentina is expended on social networks.
  • Latin America has 8.6 million LinkedIn users.
  • Users in Argentina spend 9 hours per month on Facebook; this is second only to users in Israel who boasts the top slot for user engagement.
  • There are over 55 million Twitter users in Latin America.
  • 14% of all Facebook users are Latin American.
  • Orkut is still the leading social network in Latin America by choice even though some statistics might show otherwise. Orkut has been a dominating social site since 2006.

Recent studies conducted by Synthesio show that social medias are also beginning to take on significant potential for agencies, consultants, and brands in Latin America.

How do Latin Americans Use Social Medias?

Although Latin Americans, like any other global population, uses social media to maintain cultural, regional and familial ties, the Synthesio study also shows the other elements most enjoyed by Latin American social networkers.

A social network named Sonico was created in 2007. This site was displayed in only Spanish or Portuguese. Unfortunately for Sonico, US competitors quickly overwhelmed it when they introduced their sites in the proper language formats.

Are Politics a Factor?

A ComScore survey showed that in April 2010, the Venezuelan audience on Twitter increased by 4.8% when Hugo Chavez joined the social network himself. The Brazilian campaign for president in 2010 also caused a frenzied deluge on social networks when candidate and subsequent winner, Dilma Roussef, acquired the services of the same web agency that had represented President Barack Obama during his 2008 campaign. The day that Roussef made an appearance on TV to send a message to her compatriots, Twitter messages peaked at over 90,000 during the period of 24 hours.

In the past year, Latin America’s social networking markets have seen an 88% gain in user engagement. Statistics like this should show us why it is so vital to incorporate social media marketing into every advertising campaign created for anything from the smallest startup, to the world’s largest enterprises.

Sources:

  • Social Networking Statistics for Latin America
  • Social Networking in Latin America – Whitepaper
  • What Latin America’s Exploding Social Media Means to Brands
  • Chile Ranks 5th Worldwide for Social Networking Usage
  • ComScore

Filed Under: Blog, General, Social Media Topics Tagged With: brand, Latin america, Social Brand, Social Media, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by basilpuglisi@aol.com 2 Comments

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage?

Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand.

Facebook’s changes in September 2011 should mark the most “Successful Social Media Disaster” of the Social Media Revolution. At every turn the top topic inside of Facebook is Facebook’s changes. While the overwhelming majority are quick to criticize, most have failed to realize that the change is creating the most talked about event in social media history, well in social media anyway.

How did Facebook create a “Successful Social Media Disaster”

Anger! The keystone to successful social media is emotion. While thousands of would be social media experts flood our networks with useless posts every day, the small group that manages to actually capture our attention are the ones that are unconventional and tap into our emotions.

Facebook did not make its changes slowly, it didn’t even transition people into the new features. Facebook’s policy was a flat out “here you go, deal with it”. This change and introduction captured one of the key emotional states in social media. While others lay claim to Google+ being the big winner having opened their G+ network to everyone in the same week, all the talk or buzz is Facebook!

Opening the Google+ network to everyone should have been an event that created buzz for Google. This G+ buzz should have lasted over the course of at least a few weeks, allowing it to capture articles and feedback from both followers and critiques, but Facebook’s move cut that off cold. G+ might get a mention here and there among the articles, but Zuckenburg has stolen G+’s thunder and managed to evolve his social network in one swoop.

The purpose of this article is not to support or criticize the changes to Facebook, but to highlight the importance of emotion in social media, and how Facebook has used it to trample Googles G+ public launch. How Facebook uses this to their brands advantage is another story. Most politicians claim there’s no such thing as bad PR, only bad PR managers and brand storytellers who fail to capitalize on the spotlight. This would seem to be the case with Social Media, most are better having something being said then nothing at all, then you can direct and capitalize on being talked about in one fashion or another.

Enter Facebook Timeline:

This new feature looks to be the family, tree and life story publication of YOU! No Publisher needed!

Get Timeline NOW! Click Here!

***Your timeline is now live — Developer Release****

****Please note: During the developer release, only other developers will be able to see your new timeline. Everyone else will see your old profile.***

PS: Looks like there’ll be no way to hide who you are ever again!

[youtube=http://www.youtube.com/watch?v=9CYATYjk5N4&feature=player_embedded]

Sources:

  • Facebook Inception Photo
  • Fox News: Facebook Users Outrages over changes
  • Huff Post: Facebook Changes, Users React, And How To Go Back To The Old Site
  • Socialnomics

 

Filed Under: Blog, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

Facebook Changes & Facebook Timeline: Successful Social Media Disaster [OPINION]

September 22, 2011 by basilpuglisi@aol.com Leave a Comment

Often the missing element in successful social media is emotion. Why do millions flock to social media every hour, but only a few engage?

Traditional businesses have missed the mark, and Facebook’s recent changes are an example of how important it is to hit the mark, even if it seems contrary to your brand.

Facebook’s changes in September 2011 should mark the most “Successful Social Media Disaster” of the Social Media Revolution. At every turn the top topic inside of Facebook is Facebook’s changes. While the overwhelming majority are quick to criticize, most have failed to realize that the change is creating the most talked about event in social media history, well in social media anyway.

How did Facebook create a “Successful Social Media Disaster”

Anger! The keystone to successful social media is emotion. While thousands of would be social media experts flood our networks with useless posts every day, the small group that manages to actually capture our attention are the ones that are unconventional and tap into our emotions.

Facebook did not make its changes slowly, it didn’t even transition people into the new features. Facebook’s policy was a flat out “here you go, deal with it”. This change and introduction captured one of the key emotional states in social media. While others lay claim to Google+ being the big winner having opened their G+ network to everyone in the same week, all the talk or buzz is Facebook!

Opening the Google+ network to everyone should have been an event that created buzz for Google. This G+ buzz should have lasted over the course of at least a few weeks, allowing it to capture articles and feedback from both followers and critiques, but Facebook’s move cut that off cold. G+ might get a mention here and there among the articles, but Zuckenburg has stolen G+’s thunder and managed to evolve his social network in one swoop.

The purpose of this article is not to support or criticize the changes to Facebook, but to highlight the importance of emotion in social media, and how Facebook has used it to trample Googles G+ public launch. How Facebook uses this to their brands advantage is another story. Most politicians claim there’s no such thing as bad PR, only bad PR managers and brand storytellers who fail to capitalize on the spotlight. This would seem to be the case with Social Media, most are better having something being said then nothing at all, then you can direct and capitalize on being talked about in one fashion or another.

Enter Facebook Timeline:

This new feature looks to be the family, tree and life story publication of YOU! No Publisher needed!

Get Timeline NOW! Click Here!

***Your timeline is now live — Developer Release****

****Please note: During the developer release, only other developers will be able to see your new timeline. Everyone else will see your old profile.***

PS: Looks like there’ll be no way to hide who you are ever again!

[youtube=http://www.youtube.com/watch?v=9CYATYjk5N4&feature=player_embedded]

Sources:

  • Facebook Inception Photo
  • Fox News: Facebook Users Outrages over changes
  • Huff Post: Facebook Changes, Users React, And How To Go Back To The Old Site
  • Socialnomics

 

Filed Under: Blog, Content Marketing, General, Publishing, Social Media Topics Tagged With: brand, facebook, Mobile & Technology, publishing, Social Brand, Social Media, Visibility

Google+ is Open to ALL and Google+ Leading Mobile Development

September 20, 2011 by basilpuglisi@aol.com Leave a Comment

Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses.

While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am confident that Google has secured itself in the mobile and cloud space. This move by Google to capture mobile so early is what will have Google on top for a very long time. Google+ is in a safe place, capturing Social Media engagement and tailoring to the mobile trend.

Google Leading in the Mobile Space:

While I will give credit to Apple and Facetime for being the first to the mobile video market, the wifi limitation left users feeling like video chat was still more Sci-Fi then reality. In comes T-Mobile and 4G with the MyTouch4G, now you can use video even when not on a wifi signal, however the user interfaces are scattered and the experience doesn’t seem to capture the social feel to being in a room with a real person.

Google Hangout is introduced on PC and groups of people start to engage, converse and learn about each other in real time in a social setting that makes you rethink about your daily appearance.  One of the first things I noticed was the trend of individuals who previously relied on a single picture having to rethink the way there where dressed, the room there where in and what was behind them. Communication skills kicked back into hi swing as the most important communication indicator was alive and kicking, body language.

This move to get a fully functioning communication tool in the hands of the largest growing market in the world should be enough to secure Google’s future.

Android & G+

When you take a look at how Android has performed in market penetration, you can’t help but realize that Google is just getting started. It’s the little things that are setting Google apart from the competition, i.e. Google Cloud contacts from the release of the G1. Androids first phone was cloud ready as anyone who stored their contacts on their google account never again had to worry about lost phones, moving contacts to new phones etc. This was done without wires and with no need for a PC or software.

Flash, love it or hate it Android got it. You almost wonder why Apple left the door open like this, but Flash adopted by the Google into Android mobile technology was the nail that broke the growth rate of the iPhone and then later allowed Android devices to surpass iPads in global sales and users.

Google+ brought lots of new features, in addition to the latest Hangouts, the G+ app allowed you to upload videos and pictures in real time to the google+ account meaning that in addition to ease of sharing, you could lose your phone during the day and still save your memories, promo photos etc.

In the end, google is innovating for the future, not just today. That’s the sign of a strong company, one I am sure my grandkids will love and hate, long after Apple and Facebook are gone.

Sources:

  • Google+ Mobile
  • Google+ vs. Facebook: The Gloves Are Off
  • Google+ Now Open to Everyone
  • Google+ Hangouts Go Mobile & Get More Collaborative
  • Google+ Now Lets You Search for People & Topics
  • The Google Plus Social Media Failure, Now Jeopardizing Google Itself

Filed Under: Blog, Branding & Marketing, Business Networking, Mobile, Social Media Topics Tagged With: google, googleplus, mobile, Mobile & Technology, Social Brand, Social Media, social network, video, Video Visibility, Visibility

The Power of Facebook Webinars

August 22, 2011 by basilpuglisi@aol.com Leave a Comment

The Power of Facebook Webinars

Webinars are fast becoming a vital source of communication for a variety of different industry needs. Some examples of trending Webinar needs include:

  • Online Education
  • Business Meetings
  • Brainstorming Sessions

This is just the foundation for many of the ways that companies are currently utilizing Webinars. Most businesses and institutions have little choice these days but to look for more cost-efficient manners to carry out communications with a group who are not within affordable geographical reach. Company’s developed and deployed only online may also have serious outsourcing needs that can include vital training for their businesses. Even in a superb economy, having a face-to-face with online employees is an expenditure nightmare.

FBWebinars

As Facebook continues to step up their game in many areas, FBWebinars has added another element to the social networking giant that can provide business owners with a system that incorporates automated and recurring presentations, videos, webinars, and VSLs. Utilizing all of the viral aspects of Facebook, list building features make creating a FBWebinar a snap.

Currently still in their Pre-Launch phase, FBWebinars has an Alexa ranking of #61,602 with the larger part of its visitors coming in from the United States at 76% with a local traffic ranking of #15,661. Most users are males over the age of 35 with mid-level incomes.

What Can Users do with FBWebinars’ System?

With the FBWebinars system, users can promote any service, product, training or other webinar needs, as well as the products of any others, with their permission of course, or even create your own to promote many affiliate products or services.

Users on the basic account can add five custom webinars for their own products or services, and using pre-screened options do not count against your basic five.

The Future of Business and Educational Communications

Harnessing the educational or selling power of a webinar, with the mass marketing capabilities of Facebook certainly adds a few elements of ease to Webinar creation. Many users have already become loyal fans in just the short time FBWebinars has been in open beta. If your business or institution regularly relies on Webinars for communications, you may want to have a look at a review or two, do some research, and see if your webinar needs can be more efficiently met on the FBWebinar system.

With new updates popping off left and right, FBWebinar.com seems to be continually improving, at a rather fast rate. New methods such as the Viral Traffic Generation method and incentive programs are offering users innovations in Webinar technology previously unseen. You will not know until you investigate, but even without the impending updates, the current platform may be the perfect tool for your organization to launch products or services, create educational and training presentations, and improve your online marketing campaigns.

FBWebinar Updates

FBWebinars has already implemented a few new upgrades.

FBWebinars Incentives – This program will offer users a gift when they invite a designated number of friends to attend their webinar.

FBWebinars ‘Done for You’ – FBWebinars’ goal is to provide its users with a consistent stream of the newest and most profitable webinars with the highest conversion rates. Let FBWebinars help you to turn your webinars into sales, traffic, and a powerful tool for list building.

Click Here to get your account now!

[youtube=http://www.youtube.com/watch?v=tkpJdmxTX-g]

Sources:

  • How to Host a Successful Webinar
  • Facebook Webinar FAQs
  • The Right Way to Produce a Webinar
  • What is Webinar Hosting?

Filed Under: Blog, Digital & Internet Marketing, General, Social Media Topics Tagged With: facebook, internet marketing, Mobile & Technology, Social Brand, Social Media, social network, video, Video Marketing, Visibility, webinars

Klout vs PeerIndex vs Social IQ

August 15, 2011 by basilpuglisi@aol.com Leave a Comment

Although Klout is certainly a highly popular format for social influence measurement, it is not the only tool available for this type of social media standing calculation.

Klout Review

Currently, Klout is definitively the leader in this social media-indexing race. Although some people continue to question the validity of the topics that are dubbed as a user’s ‘expert’ topics, others say that Klout is right on time when it comes to knowing what niches a person has a public passion for. 

Since early May of 2011, Klout has shown a steady rise in viewers. With only 1,208 sites having better three-month global traffic rankings, and the site holding steady in the US at #303, it shows no sign of letting up anytime soon. With new Klout Perks cropping up with increasing frequency, the buzz about this choice in social media monitoring does not leave out any of its pros, and even has its fair share of cons as well.

Some users report inconsistencies in what they are truly passionate about, and what Klout has derived as their interests from previous posts, statuses, and tweets. It seems that giving digital high-fives may only be worthy of Klout points if Klout is passionate about your topic, or simply just recognizes it as common.

PeerIndex

PeerIndex is another ingenious algorithm that measures the influence with a three A list.

  • Audience
  • Activity
  • Authority

These three elements are then evaluated and averaged in order to create each user’s Peer Index. The collaborated Peer Index will then reflect a number from zero to one-hundred, one-hundred being the highest.  

Another benefit to Peer Index and Mozilla users is a very helpful plugin that will reflect any Twitter users PeerIndex score on any website, forum, or any html based page where the @ symbol is used before a legitimate Twitter account name. This means that if you ever find yourself in need of someone with high authority in your niche, you are a simple Tweet stream away from the familiar and comforting highlighted PeerIndex rating. It also means an instant perusal of site owners’ proven level of peer influence without the need to manually go on a search.

PeerIndex has also been growing in leaps and bounds and has an Alexa ranking currently of 13,226 global with a U.S. presence at #7,326. However, only around 30% of users are U.S. based.

 Social IQ

A new competitor is also about to break out of beta and into the hands of eager users. Social IQ is defined as an algorithm that was developed by Soovox. Founded in 2009 and headquartered in sunny San Diego, California. Social IQ is the newest concept of the three in social influence calculation and monitoring. Still in their building phase, their main mission is to become a globally recognized element of new media advertising and influence economy.

Social IQ is taking the road previously traveled by Klout by enacting reward systems for users who have targeted niche influence. Login is just as easy on Social IQ s on the previously mentioned with manageable Facebook, Twitter, and LinkedIn integration.

Although it is still in beta and quite off of Alexa’s shortlist, Facebook integration is already functioning and any user can see what a fantastic tool this will be once completed.

Sources:

  • Alexa
  • Klout
  • Social Intelligence
  • Soovox
  • The Preeminent Intelligence – Social IQ

Filed Under: Blog, Branding & Marketing, Business Networking, Conferences & Education, Social Media Topics Tagged With: analytics, influence, network, Social Brand, Social Media, social stats

Google Plus (G+): Business Review

August 1, 2011 by basilpuglisi@aol.com Leave a Comment

After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business?

They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register new users. It seems that one request or recommendation to connect is not enough. To get invited to this new party you need invitations from different sources.

As the platform came out and was evaluated by business people, it became obvious that Google+ system has a few advantages for business: Dell CEO, for example, started talking about it becoming an alternative to the traditional customer service call. He posted the following question on his Google + page: “I am thinking about hangouts for business. Would you like to be able to connect with your Dell service and sale teams via video directly from Dell.com?

Other businesses saw the potential as well. Mashable.com, Ford, Sesame Street, Search Engine Land an others managed to get invited and immediately opened a brand page. Mashable.com, the technology site, had 103,000 followers by the time Google+ put a stop to businesses on their platform and removed all those pages.

At the end of June, after a few rocky weeks for brands on Google+, Google announced that business pages would be coming soon and asked brands to stop making new accounts. They eventually invited some businesses to apply to be part of a test program.

A few hours later, Mashable and Ford accounts were restored, but not completely.  After talking extensively with Google, Mashable founder Pete Cashmore agreed that he will personally take over the account, which had 100,000 followers already, and wind down his personal account which had only 40,000 followers.

Immediately Christian Oestlien from Google posted the following announcement:

“With so many qualified candidates expressing intense interest in business profiles, we’ve been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.

In the meantime, we ask you not to create a business profile using regular profiles on Google+. The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait. We will continue to disable business profiles using regular profiles. We recommend you find a real person who is willing to represent your organization on Google+ using a real profile as him-or-herself.”

[youtube=http://www.youtube.com/watch?v=c4oafKRykUg]

What is it about Google+ that prompted businesses to jump on the bandwagon so quickly?

It is the wave of the future, experts say, and it might signify a drastic shift in social activity on the internet. Connecting to people will no longer be faceless. It addresses one of the fundamental problems of why social interactions through the internet are so risky. The one writing messages as a 17 year old girl, could turn out to be a 40 year old man looking for easy pray. No more. Now you will be able to connect and see the face behind the post.

It lifts the veil of anonymity. People can see and hear the people they interact with, can hear their tone of voice and see their demeanor. Business will become personal again?

Businesses can use circles to target their ‘tier one’ costumers with specials deals. They can provide personal attention by seeing the customer who can see them as well.  When a number of customers have the same question, one conversation with a whole group will save time on customer service.

It might also encourage personal interactions between people who see each other, who can lend a helping hand.

Companies will need to consider the intimacy of a given relationship. The first wave of social media forced businesses to become a little more transparent and compelling online, this wave of relationship relevancy will push them to take their customers more personally.

The biggest advantages Google + has against Facebook?

Google is a big company. It can offer an immediate search. It has connections to Google’s other platforms off the bat.

As of July 4 Google’s contract with Twitter expired and they did not renew it. Expert speculate that Google+ will incorporate some form of tweet possibility. If they do that, businesses will have one more reason to join them rather than the competition. It will make their life simpler.

Google has apps for business productivity as well as an apps market for third party apps.

Google can provide companies a web presence integrated with social networking. There will be very little reason for people to leave the Google platform at all.

Google has already the Checkout system and its Products search is connected to all sorts of online merchants. Google can tie those and enable e commerce through the company’s page – when those pages will become available – enabling payment service and database of products without sending shoppers off to another site. Facebook does it with the help of a third part tools which cost  anywhere from about $20 to a few thousands a month.

Google’s model of advertising and analytics is well established and most often used. AdSense and AdWords have been around since 2000. Google Analytics has a head start on traffic and advertisement performance tools, and is one most often used to check results on campaigns.

Google can, and probably will, tie-in the business pages of Google+ to Google maps and Google Places.

Google’s mobile integration includes mobile payment option, which allows users to transmit data by tapping two phone together or to a scanner. 

Facebook rushed to supply an answer to Google+ strength and announced immediately a connection with Skype to do the same. Their new video calling works by clicking on the Video Call button, being rolled out to users. It requires a plug-in to be able to use it. They are working on other means to come closer to the new things Google+ has to offer. Indeed this week Facebook unveiled a new step by step guide aimed at helping small businesses use their site. Facebook’s new business page does not come with any new features, it just puts a lot of information in one place, and serves as a reminder that Facebook encourages companies to use their services, while they can’t use Google+ yet.

Some statistics at a glance:

  • Number of users of Google+ – 20 million
  • Time it took to get those numbers – 3 weeks
  • Number of users from the US – 5 million


Sources:

  • CBS News
  • CMS Wire: Facebook’s Answer to Google more Chat
  • Duct Tape Marketing: Google Offers Great Business Potential
  • Gigaom: Dell Google Hangout
  • Gigaom: Facebook for Business
  • Google Plus:Christian Oestlien
  • Huffington Post: Numbered the Weeks Top Tech Stats
  • PC World: Google Changes the Social Media Game for Business
  • PC World: Why Google Business Profiles will Trump Facebook Pages
  • Search Engine Land: Google Removes Mashable Sesame Street and other Prominent Accounts from Google Plus

Filed Under: Blog, Conferences & Education, Digital & Internet Marketing, Social Media Topics Tagged With: advertising, brand, business, google, internet marketing, Marketing, Social Brand, Social Media, Visibility

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by basilpuglisi@aol.com Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0!

Google has many, many tools and products in its offering, most of which are free! If you have not taken the time to look around I suggest you spend a few minutes and start to familiarize yourself with them, they will save or make you A LOT OF MONEY!!!

Google recently made a few updates, but the top bar has been around for longer than most realize, it is in this bar that Google is writing the book on Web 3.0.

What is it that makes Google such a force? Why is Google Plus or G+ such a big deal?

As seen above, Google has captured the “cloud” era ahead of schedule. Without even looking at the advanced features or Google Apps, one can create and store documents on their google account, set appointments organize and share a calendar, find new information and search for products, solutions, books, or even watch a movie or a how to video.

Social Media has changed the way that people interact and use the web, in fact web 2.0 was all about social media. Websites, software and plug-in updates that allowed people to interact with one another and turned a one directional internet into a multi directional web. In web 2.0 not only can you talk back to the media or information source, you could share it or pass it around. The individual web user could claim the brand of a company for better or worse. Dell had individuals that were not related or employed by the company providing customer support in the forums, and Milton’s Scrabble lost thousands, arguably millions in its brand because two other developers claimed the brand in Facebook.

Web 3.0 has been branded the “cloud” era where information, both public and personal is stored on the world wide web and accessed via data plans, Wifi or traditional cable and dial up. This includes massive files for things like high definition media, entire company databases, etc. This is really not something that is new, just look at how startups like Patch Media use google to simulate a traditional IT infostructure or Saleforce.com to organize track and distribute leads, sales and work. With only one main hub in NYC, Patch Media delivers people and content without traditional overhead in over 800 communities around the United States.

Google Plus bridges the gap between Web 2.0 and Web 3.0

In Google Hangout people interact in a real time public space. Others now have to rethink how they look, speak and the body language or facial features that they use. (The innovative marketers and advertisers will need to think how to get a coke can on the desk during that hangout, how to get a new movie poster on the wall behind that person on the hangout etc.)

Google Hangouts has a game changing advantage for those that know how to present, speak and are truly genuine in public. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.

Google Plus has an A symmetrical sharing system, which means that we can send to others but not get a share in return. G+ from its creation allows users to separate professional and personal lives and even organize beyond the largest separation issue that has plagues social users. This interface along with many other features makes Google Plus the most advanced social media site/tool/software that has ever been created, but all that pales in comparison to why Google is so powerful in web 3.0.

If you are in a space where you are using social in a way that allows you to network and share both your personal life and professional life, what could be better than the Google suite of products? You can share and update documents in real time, video conference, make appointments, develop leads, search out information, shop and buy products, services and so on…

A small business now has an IT Dept. in one place. They can seek out support, generate leads, share reports, organize their schedule, promote their business with video, learn from other videos, advertise in Search, not to mention capture the power of social or viral activity. The digital business can now provide face to face support in a familiar environment something that many still crave.

A teacher or tutor can instruct a class or group from half way around the world, share documents, collect home work in real time. A educator or small college can now reach millions and take online learning into a space that captures the best of brick and mortar with distance learning once only done through text based posts.

A politician can capture and organize moral entrepreneurs, organizations and supporters from an account that brands who they are, what they are doing and interact with them with little or no technical experience or knowledge.

The shift in the world economy has come from millions of individuals competing with large corporations and brands that once held a monopoly on professional marketing, networking and talent. Thanks to a Google account you can now work with the best talent, develop a impressive network and generate a brand that is professional, technologically competitive and organized.

 

Sources:

  • Business Insider
  • Google Aims to Save you Time
  • Google: Social, Cloud and more
  • ReadWriteWeb
  • Twit
  • What is the Microsoft Cloud?

Filed Under: Blog, Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

Google Plus: A short Intro to G+

July 27, 2011 by basilpuglisi@aol.com Leave a Comment

Vic Gundotra of Google explained that, connection is a “basic human need”. The current online choices in social media did not have enough diversity inside each individual social tool.

Who should be worried about Google+:

  • GoToMeeting
  • Flikr
  • Skype
  • Facebook
  • Microsoft
  • EVERYONE!

Bradley Horowitz, VP Products helped build Google+ explained in an interview for Twit:

Google+ allows individuals to create social networks inside a single social tool to share as you want where you want, when you want. It allows you to not only share via a news feed, but puts you face to face with people via video chat or in “Google Hangouts”.

In the real world people interrupt conversations and the technology in Google Hangouts was developed to recognize that and move the camera, its designed to develop the natural communication we see in real life.

Another innovation in Google Plus is Spark. Spark uses google news and google search to integrated with content that you interested in, it will provide a personal filter for content that is fresh and new to generate conversation. It keeps the discovery and sharing within your circles.

Another Great feature of Google Plus is the instant upload feature for Android. It allows users to automatically upload pictures as you take them on your mobile phone, then when you use G+ its loaded and ready to share if you choose.

Huddles is the mobile version of the platform that allows you to interact in small groups, I hope they add video to this, it would make the mobile video a real userfriendly social option.

Changing Social Interaction on the Web:

In Google Hangout people have to interact in a real time public space, something that others will now have to rethinking. Success will now include how they look, speak and the body language or facial features that they use. Google Hangouts has a game changing advantage for those that do know how to present and speak in public and are truly genuine. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.

Stay Tuned for “What does Google+ Really Mean for Google?”

This is a great video look at Google+ and really starts to get to the culture of Google+ at 44 minutes.

[youtube=http://www.youtube.com/watch?v=Q3evAu7WN4Q]

Sources:

  • Business Insider
  • ReadWriteWeb
  • Twit

Filed Under: Blog, Business Networking, Conferences & Education, General, Social Media Topics Tagged With: brand, business, cloud computing, g+, google, google plus, Mobile & Technology, PR, Social Brand, Social Media, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

Twitter Tools You May Not Be Able to Live Without

July 25, 2011 by basilpuglisi@aol.com Leave a Comment

There are so many options these days when it comes to Twitter tools that users on Windows systems can implement to help them schedule tweets, manage followers, or aggregate relevant content. However, as with many things, options for Mac OS X may not be as easily found. This tool supplies users with a simple, clean interface that has easy-to-use features. Although Twitterific can be used for free, without paying for premium services, ads are displayed once per hour.

Look and Feel of Twitterific

Twitterifics screen is entirely resizable and can be used in full screen mode. Its white on black appearance may not be the most favored choice for many users but it works great for the formats it is used on. Since replies and direct messages are shown in different colors, this helps to distinguish quickly and exactly what a user may be focusing on.

Users can also configure a few of these options such as the ability to show Twitter errors as highlighted as to be easily recognized regardless of the size of device they are being viewed on. Across all devices, once a Tweet has been read, it will be dimmed.

Twitterific Coverage and Common Commands

Twitterific is available for Mac, iPod, iPad and iPhone. All of Twitterifics options are available through the click of a mouse on your desktop or the tap of a screen on other devices. Command Mac commands such as the command-W combo to close your screen also work on Twitterific.

Who Uses Twitterific?

Twitterific is currently ranked #209,891 globally and it is currently ranked as a desktop application. Twitterific users are commonly men under the age of forty-five who are highly educated.

The TweetedTimes

The TweetedTimes can generate a newspaper from your Twitter account. This can certainly help any Twitter enthusiast to aggregate the most important messages to them, which their Twitter account has picked up during a busy day. Delivering these messages in an easy to read format allows them to be viewable on many mobile devices.

Who Uses TweetedTimes?

Currently, TweetedTimes has a three-month global ranking of #50,787. Most of its users tend to be women with postgraduate educations who commonly browse from work.

The Tweeted Times features sophisticated filtering and ranking algorithms that can help to allocate the most important information, and cut out the outright spam. Users can create a newspaper from any search term and TweetedTimes newspapers are updated hourly. This real-time personalized newspaper can cut your Twitter time in half and provide you with the most important tidbits you would have happily searched for.

Sources:

  • Twitterific Review
  • Twitterific is Terrific
  • How to Use Twitter and Twitterific
  • Twitdom The Tweeted Times Review
  • The Tweeted Times for iPad

Filed Under: Blog, Digital & Internet Marketing, General, Social Media Topics Tagged With: 140 characters, brand, Marketing, mobile, Social Brand, Social Media, twitter, Visibility

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